Author U Your Guide to Book Publishing

What author doesn't want to rock Amazon. There are a lot of options--so fantastic; others not so hot. Judith will explore what to use, what to avoid within the Amazon empire including which options are best for selling your books. In this show, Judith Briles deep-dives into Amazon -What is old, what is new and what authors should bypass with Amazon? -Has Amazon KDP Select lost its mojo? -Where do all those used book resales come from? -Should you or shouldn't you do a Matchbook program? -What are the different doors that authors can sell books within Amazon? Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is Amy Collins, author of The Write Way and CEO of New Shelves Distribution. Another great show on AuthorU-Your Guide to Book Publishing.

What author doesn't to be branded as the expert and go to person? What author doesn't want his or her book to be the "bomb"? Many talk about branding, but it's more than a name, logo or even a book cover. In this show, Judith Briles deep-dives into branding. -What is branding and why should you care? -What steps should an author take to brand? -Can an author have more than one brand? Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is Lori Ruff, passionate social influencer and the Chief Branding Evangelist of ALPHA. Another great show on AuthorU-Your Guide to Book Publishing.

What author doesn't want fans ... superfans ... that wait for every new item you create? Books, Products ... you name it. When they hear that you have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and finding the SuperFan. You will get tricks and tips that will soar your marketing exposure and buys. What are Super Readers and Superfans, and why do you want them? How many Superfans do you need? How do you find your Superfans and engage with them? How to segment your market for each phase of your book launch and each step in your readers buying behavior. Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.

Should a book be edited? A: Does it get cold in Alaska? What kind of editing should a book have? A: How many fingers do you have? How much does editing cost? A: What type of editing do you need? When should a book be edited? A: When would you like to have your work some together? Today's show take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means. 5. Why you need an editor 6. And an editor with bona fides, with testimonials-- not someone who used to teach English. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Bruce Goldberg, editor. Bruce has worn multiple hats--Reporter, Associate Editor at the Denver Business Journal, Sports Editor and is the President of the Denver Press Club Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

Once Authors have a book out, it's official ... expertise can be claimed ... but can it be supported? Will the media identify you as such. Will audiences want to hear you? Will your readers look at your book, buy your book, even read your book and say--that's who I need to work with, go to, consult, hire? All critical questions and we have answers today. Back again is Publicity Hound Joan Stewart. Judith Briles and she will cover: 1. Authors are authors. They write books. Why must they also be experts? 2. What exactly is an expert? 3. What do experts do? 4. How can a fiction author become an expert? Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

SEO, or Search Engine Optimization, is an important factor for your website and blog. Get the latest in hot tips and tools ... Learn some of the basic tips about title, keywords and descriptions to have on your website, pages and blog posts (this includes images too!). With all of the available technology, it can feel challenging to determine what tools may be best to implement for your business. In addition, it can also feel overwhelming wondering what type of learning curve may be involved to understand and learn new software. You’ll have the chance to discover some free and low cost online tools to assist you with this process. Your take-aways for this show include: -Discover straight-forward, easy-to-use online tools that do not require knowledge of HTML coding to implement. -Get insider search tips for keywords and descriptions. -Identify tools that are a cost effective (meaning cheap) to create impact. -Get your website soaring to the top of search engines. -Have some fun with technology! Judith Briles' guest is her favorite Geek Girl, Kelly Johnson. As a Virtual Assistant and founder of CornerstoneVA.com, Kelly has to jumble a variety of gizmos and gadgets every day for her global clients to stay on top of the visitors SEO searches. Learn from a pro who knows how to make authors tick and click. Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

Does an author need a book trailer for his or her book? Let's start with a few questions: 1. Is video important for the promotion and marketing of a new book. Yes. 2. Are there as many ways to make a book trailer as there are books. Yes. 3. The most popular question about book trailers? How much will it cost? And how much is a red car? Statement 2 above tells you there are many MANY ways to create a book trailer and just as many price points. And everything in between. You truly can find an option for every price range. *Book trailers is a very broad term. Indeed there are productions in the same style as movie trailers, but most often video support for book releases falls more into the “video press release” category. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Susie Scott, producer at i25productions.com.

How would you like to be able to shout your book out EVERYWHERE? How would you like to really create unique and compelling content that drives readers, viewers, listeners to you and whatever you are about? Today's show is all about doing just that. Today, Dr. Judith Briles features Mitchell Levy, the CEO and Thought Leader Architech at THiNKaha. During the hour, you will learn: -How to get your content into a book quickly--as in less than 8 hours. -How to create a stand-alone social media enable eBook to test drive an idea. -How to create a social media enable eBook to complement a book or other product. -How to AMPLIFY anything that you have once you have it. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.

How would you like to create a book, get it published with quality at its core and do it without feeling that you need Fort Knox to underwrite the costs? You can and you will learn a variety of tricks--some old, some very new, to make that happen on AuthorU-Your Guide to Book Publishing. Today, Dr. Judith Briles features Robin Cutler, Senior Manager of Independent Publishing in the Ingram Content Group. During the hour, you will learn: -The fast and quick secret to publish outside the U.S. -How to get your content into a book quickly. -How to create distribution with a click. -How IngramSpark puts your book on the global book buying list. -What IngramSpark is and what sets it apart from the rest of the digital players. -Get the ins and outs of the publishing platform. -Understand the costs ... and what you get for your money with IngramSpark (alot!). Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.

Are you speaking on your books? Do you know that one of the hottest positionings come come from the "short" talk market? That a TED talk can leap frog your expertise? Today on AuthorU-Your Guide to Book Publishing, Dr. Judith Briles features Hayley Foster, a TED coach and author of Creating Short Talks. During the hour, you will learn: 1. Brief introduction to TED/TEDx for the uninitiated (You’d be surprised how many people still have no idea) 2. Understanding the impact of TED on popular culture 3. What do TED/TEDx talks have to do with my book? 4. Since you are the Short Talk Expert ™, can you tell us the distinction between a short talk and a TED-style talk? 5. What goes into a TED-style talk? 6. What would I gain from a coaching experience for my message? 7. Tips to improve the listener’s public speaking outcomes right away. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.