Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

What do you need to do to get employees to create LinkedIn content and build their personal brand? Imagine there is a way to leverage your employees’ connections through content on LinkedIn WITHOUT them feeling like it’s a one-sided affair?  Shock horror – they would do it willingly and enthusiastically. Cher Jones shares why this vision is possible if you support your employees to build their own personal brands by creating LinkedIn content. The key moments in this episode are: 00:00:00 Welcome  00:03:13 Personal Branding – art vs science 00:07:05 What needs to be in place before we get started? 00:17:54 Hybrid workplaces – any differences to the process? 00:20:31 Workplaces that get it right – what does that look like? 00:24:23 Evolution of a LinkedIn content creator Connect with Cher Jones on LinkedIn - https://www.linkedin.com/in/itscherjones/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn -https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #EmployeeAdvocacy #ContentMarketing #b2bgrowth #personalbrand

Ever considered that your business brand is the key that unlocks opportunities for your business? When it's combined with your employees' personal brand, it's the winning combination. Yet too many businesses ignore their LinkedIn Company Page and miss out on creating a great first impression for company page visitors.  Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right based on our Brand Squared System in The LinkedIn Branding Book. We cover brand strategy, messaging, content, and more in this actionable episode. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin, is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Personal Brand Therapy Show, a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B GROWTH CO., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931/ TRANSCRIPT Read here: https://share.descript.com/view/TlRQSNBFeb3    

How do you take a LinkedIn online community and move this to real life meet ups? Anna McAfee is the creator of #LinkedInLocal. It started innocently as a way for Anna to meet local connections and quickly struck a nerve and blew up globally. Over 2 years the community grew from the initial 4 cities to 1,000+ communities, in 1,000 cities and 100 countries run by LinkedIn users for LinkedIn users. The key moments in this episode are: 00:00 Welcome 00:58 #LinkedInLocal – the backstory 07:31 What makes a successful #LinkedInLocal meetup? 11:40 What are the benefits of building a community? 16:39 What ways do people go about building connection all wrong on LinkedIn? 21:34 Building a virtual village on LinkedIn Connect with Anna McAfee on LinkedIn - https://www.linkedin.com/in/annamcafee/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedinlocal #community #b2bgrowth #localmeetups

A Group Program Expert, Kerry Dobson, shares her top tips and frameworks for creating and leading successful coaching programs. From deciding what to include to leading the actual session, Kerry helps coaches overcome the frustrations and overwhelm that comes with creating group programs. Get ready to transform your client's lives and increase the community you impact. The key moments in this episode are: 00:00 Welcome 02:19 When is the time right to consider a group coaching program? 06:02 What should and shouldn’t be included in a group coaching program? 10:16 Launch plan – realistic time frames to put the course together. 16:39 What is the most common mistake you see with new group leaders? 20:44 EASE framework (Engaging, Actionable, Supportive, & Effortless) Connect with Kerry Dobson on LinkedIn - https://www.linkedin.com/in/kerry-dobson/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #groupcoaching #coaching #groups #scalingyourbusiness

Is your B2B LinkedIn content blending into the home feed? Injecting creativity and humour is a great way to build a brand that stands out. Chris Bogue, writer and video coach specialises in sales and sketch comedy. He has built his personal brand by blending them together perfectly to grab your attention and deliver important messages. The key moments in this episode are: 00:00 Welcome 04:46 How do you use video to increase sales? 05:05 Short video for outreach – personalised or generic? 12:44 Does your LinkedIn video fail the 3 second test? 18:44 Tips for getting over feeling awkward on video 22:45 Secret to humour on video – getting organised Connect with Chris Bogue on LinkedIn - https://www.linkedin.com/in/chris-bogue/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #b2bsales #contentmarketing #sales

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity for most organizations. He explains how three major trends collide in a way that makes brand communities the future of marketing strategy. Through extensive research, diverse case studies, and expert interviews, Mark provides a compelling and actionable blueprint for the modern brand community. The key moments in this episode are: 00:00 Welcome 00:37 How did Mark get started on LinkedIn? 01:44 Brand Community – why now? 09:06 What are the key differences between community and audience? 15:39 Rethinking brand community strategy – where do brands go wrong? 18:44 How to Measure the ROI of a Brand Community 27:05 Building B2B Brand Communities – are the principles the same for B2B and B2C? Connect with Mark Schaefer on LinkedIn - https://www.linkedin.com/in/markwschaefer/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #Brand #B2BGrowth #community #marketing #B2B

As marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine. The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B Marketers build a demand engine? 27:39 Tips for choosing the best format type and platform Connect with George Coudounaris on LinkedIn - https://www.linkedin.com/in/b2b-marketing-expert/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

When it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention.  Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content.   The key moments in this episode are: 00:00:00 Introduction 00:02:14 What is a GIF? 00:03:28 Content that gets people pumped to do business with you on LinkedIn 00:05:54 Can businesses use GIFS? Are GIFS for everyone? 00:11:06 The benefits of making your own GIFS 00:13:33 Do's and Don't of GIFS 00:16:25 The power of flow state videos 00:21:00 Videos for customer research 00:25:54 Zineb's actionable tip - don't market in the dark To access Zineb's fantastic" DIY GIF Training with Z" online training - https://www.raisetherunway.co/diy-gif-training Just 15 euros!!! Connect with Zineb on LinkedIn - https://www.linkedin.com/in/zineblayachi/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #gifs #linkedin #contentmarketing #b2bmarketing #outboundsales

The sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive.  The key moments in this episode are: 00:00:00 Introduction 00:01:00 Are salespeople born or made? 00:02:14 Introverts vs Extroverts - who is better at sales? 00:04:25 What is and isn't spamming on LinkedIn regarding sales? 00:08:22 The fear of outbound sales. 00:11:05 Posting content is not social selling. 00:15:15 Outbound sales processes for those starting.  00:22:05 The perils of avoiding outbound sales. 00:26:54 Sales leaders need to give smarter KPIs to modern social sellers. 00:29:47 Outbound vs Inbound sales - where should you focus your time? 00:32:34 Mark's actionable tip for better LinkedIn social selling. Connect with Mark McInnes on LinkedIn - https://www.linkedin.com/in/mark-mcinnes/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #socialselling #b2bgrowth #outboundsales 

How many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record.  Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics for growing your B2B business using podcasting. But it's not just about creating great content, it's about getting it in front of the right people. That's why we also dive into LinkedIn's role in promoting your episodes and amplifying your reach. The key moments in this episode are: 00:00:00 Welcome 00:05:34 Why should you consider a business podcast, and what are the advantages for your business? 00:10:58 Planning your B2B podcast for success. Avoid the common pitfalls 00:17:50 Beware of the podcast promotion, charlatans 00:20:22 Key elements for a great podcast 00:28:37 How you can use LinkedIn for marketing your podcast Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond