Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals. Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy? The key moments in this episode are: 00:00:00 - Introduction 00:01:22 - Travis Tyler's LinkedIn Journey 00:01:38 - Edutainment 00:04:04 - Panda Doc  00:07:05 - Formula to Stop Scrolling 00:13:16 - Creating Brand Recognition and Affinity  00:17:29 - The Power of Attention  00:19:03 - Funny Content vs. Emotional Content  00:24:18 - Product Videos vs. Social Content 00:27:03 - Creating Content for Different Audiences  00:28:01 - Overcoming the Fear of Creating Content 00:29:21 - Creating Content Beyond Marketing 00:34:30 - Overcoming the Fear of Being Funny Connect with Travis Tyler on LinkedIn - https://www.linkedin.com/in/travis-scott-tyler/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bgrowth #contentmarketing

Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead? By listening to this episode with guest expert Angela Tsai, you'll discover the solution to creating an irresistible offer that attracts and converts clients. You'll walk away with the tools and strategies you need to achieve your desired outcome: a service-based offer that sells itself.  The key moments in this episode are: 00:00:00 - Introduction 00:04:23 - The Four-Step Process 00:05:01 - The Hypothesis Phase 00:06:14 - The Validation Phase  00:08:01 - Conclusion  00:11:48 - Launching Your Business 00:14:09 - Soft Launch vs. Big Bang  00:15:01 - Components of a Successful Offer  00:19:38 - Selling Value, Not Expertise  00:24:01 - Marketing vs Selling Offers  00:26:28 - Finding the Balance Between Sales and Marketing  00:28:08 - Actionable Tip for Selling Offers  00:29:31 - The Importance of Listening to Your Clients Connect with Angela Tsai on LinkedIn - https://www.linkedin.com/in/angelatsai1/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #LinkedIn #Offers #Positioning

Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content? The key moments in this episode are: 00:02:48  How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planning this content for LinkedIn?00:13:40 Spur of the moment content vs planned content00:17:44 Repurposing content - tools and tips recommendations 00:22:32  LinkedIn Live and Video content - why do you think it should be part of the content mix? Connect with Fanny Dunagan on LinkedIn - https://www.linkedin.com/in/fannydunagan/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentCreator #B2BGrowth

Whether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and spark powerful change. PLEASE DONATE - https://hope4.org/cost-of-coffee/ The key moments in this episode are: 00:00:00 Welcome  00:01:05 Talk me through how you have been able to leverage LinkedIn to have a bigger impact in your charity work. 00:05:17 What has been the most surprising thing that has happened to you on LinkedIn? 00:07:37 What are some of the Hope4 achievements you can link back to LinkedIn? 00:20:18 What do you wish you knew when you first started using LinkedIn for raising awareness and funds? 00:26:11 What benefits do you see for corporates teaming up with not-for-profits on LinkedIn? Connect with Chris Lomas on LinkedIn - https://www.linkedin.com/in/chris-lomas/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Ready to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston.  The key moments in this episode are: 00:00:00 - New Features on LinkedIn Company Pages 00:08:08 - Audio Events for Pages 00:10:30 - Building Community on LinkedIn 00:11:44 - Direct Interaction and Customer Service 00:12:58 - The Need for Post-Scheduling Editing Feature 00:13:30 - The Benefits of Planning and Batch Creating Content 00:14:43 - Balancing Engagement and Productivity 00:18:27 - The Importance of Communication and Responding to Comments 00:26:00 - The Importance of LinkedIn for Company Pages 00:27:36 - Overcoming Challenges on Company Pages 00:30:19 - The Role of AI on Company Pages 00:32:31 - The Future of LinkedIn and Company Pages 00:39:32 - The Push for Audio on LinkedIn 00:40:18 - Scheduling and Reach on LinkedIn 00:41:36 - Personal and Company Newsletters 00:43:12 - Maximising the Impact of Newsletters 00:47:10 - Using Chat GPT for Brainstorming Connect with Lynnaire Johnston on LinkedIn - https://www.linkedin.com/in/lynnairejohnston/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #linkedin #companypage #b2bmarketing

We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya. The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:30 - Using Chat GPT Effectively 00:05:57 - Bringing Answers to Life 00:08:27 - Saving Time on LinkedIn 00:10:16 - Quality Improvement with Chat GPT 00:12:23 - Fun Experiment with Chat GPT 00:13:38 - Tips for Using Prompts 00:15:30 - Leveraging Chat GPT for YouTube Headlines 00:18:30 - The Power of Human + AI Collaboration 00:24:57 - The Power of Building a Personal Brand 00:25:33 - Leveraging LinkedIn for Brand Building 00:25:41 - Resource for Building Your Brand on LinkedIn 00:26:12 - Isabella's Carousel Posts 00:26:29 - Wrapping Up and Looking Forward Connect with Isabella Bedoya on LinkedIn - https://www.linkedin.com/in/izzword/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #ChatGPT #AI #LinkedIn #B2BGrowth  

We reveal the secrets behind maximising sales and enhancing your professional growth. Join us as we delve into the dynamic world of sales mindsets, uncovering the stark differences between the typical and sales mindsets. We'll also share three simple yet game-changing rules to boost your sales performance and discuss the art of presenting benefits over features.  The key moments in this episode are:  00:00 Introduction 02:23 Typical Mindset vs Sales Mindset 09:42 3 simple rules to increase sales 15:41 Presenting benefits over features 21:00 The power of a sales script 26:40 How can you use sales calls to improve your marketing on LinkedIn? Connect with Mélanie Boucarut on LinkedIn - https://www.linkedin.com/in/melanieboucarut/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #sales #socialselling #salestraining #salescoaching

What if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't want to miss. The key moments in this episode are: 00:00 Welcome 02:39 LinkedIn Survival Guide for Introverts 07:07 The Marketing Meetup Back Story 11:14 Secret to building momentum in communities 19:04 What has been the biggest challenge in building the Marketing Meetup Community? 22:59 As an introvert, how has the community helped you grow? Connect with Joe Glover on LinkedIn - https://www.linkedin.com/in/josepheglover/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #community #marketing #communitybuilding #communityengagement

  If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still use LinkedIn to fill our sales pipeline. The key moments in this episode are: 00:00:00 Welcome 00:02:39 Context is everything when it comes to sales. Mindset matters. 00:09:42 How do we sell to the LinkedIn invisible? 00:20:28 How to use LinkedIn to reach decision makers 00:23:29 Tips to spot opportunities in the home feed 00:26:24 Sales trends in 2023 Connect with Niraj Kapur on LinkedIn - https://www.linkedin.com/in/nkapur/ ABOUT MICHELLE J RAYMOND  Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #sales #socialselling #b2bsales #salesenablement

When it comes to LinkedIn Company Pages, they can be a hard taskmaster. Things seem to always move at a glacial pace. But if you follow these LinkedIn Company Page Expert Michelle J Raymond's strategies, you will supercharge your results and grow quicker than the competition.  The key moments in this episode are: 00:00:00 - Introduction, 00:01:43 - Using Invite Credits 00:03:34 - Employee Invite Credits  00:04:23 - Individual Invite Credits 00:06:10 - Promoting Your Company Page  00:14:13 - Using Company Page to Mention the Brand 00:15:08 - Leveraging Personal Connections to Build Community 00:15:27 - Growing Your Company Page Takes Effort  00:15:59 - Quality Over Quantity 00:16:48 - Additional Resources and Support Here is the link for the LinkedIn Plugin for the auto page: - https://learn.microsoft.com/en-us/linkedin/consumer/integrations/self-serve/plugins/follow-company-plugin ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #companypage #linkedintips #b2bgrowth