Mobile Games Playbook

In this episode of the Mobile Gamedev Playbook, Ariel Coppes, Lead Game Engineer at Ironhide Games, talks about the success of the Kingdom Rush franchise with GameRefinery by Vungle analyst Erno Kiiski and our host, Jon Jordan.We delve into making games for the premium market, releasing games cross-platform, stepping into F2P games, and the highs and lows that come with developing a franchise of successful mobile games.You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.Please subscribe and leave a review!Thanks for listening,The Mobile GameDev Playbook

In this episode of the Mobile Gamedev Playbook, host Jon Jordan and GameRefinery by Vungle analysts Erno Kiiski and Altti Fromholdt join Vice President of Creative at Plarium, Nick Day. Together they give an inside look into the development process behind Raid: Shadow Legends and how it became one of the best known mobile games in the world and enjoyed by millions of players.  Nick spills the tea on influencer marketing tactics, retention strategies, and the art direction behind Raid: Shadow Legends. GameRefinery analysts discuss the market as a whole, meta elements in mobile games, and their own experience with Raid.You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, we sit down with Finnish mobile game developer Nitro Games to discuss how to design, monetise and market your mobile shooter for success.Jon Jordan is joined by GameRefinery by Vungle’s Erno Kiiski and Product Marketing Director at Nitro Games, Jukka Hilvonen, to discuss the popularity boom in mobile shooters, how to succeed in a genre dominated by massive studios, as well as getting some juicy insights into Nitro Games upcoming release Nerf: Battle Arena. You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

In this episode of the Mobile GameDev Playbook, we look at what 2022 might have in store for the mobile game industry across the US, China and Japan. Host Jon Jordan is joined by GameRefinery by Vungle’s chief game analyst, Kalle Heikkinen, to discuss upcoming trends and changes in mobile games in 2022, as well as anticipated releases throughout the forthcoming year.You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel.Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

As we wrap up the end of the year, this episode of The Mobile Gamedev Playbook looks back at what 2021 brought to the mobile gaming industry in the US, China and Japan. We delve into the key trends to come out of this year, including the rise of renovation mechanics, collaboration events and popular IPs. Host Jon Jordan is joined by GameRefinery by Vungle’s analysts, Teemu Palomäki and Wilhelm Voutilainen, who together take us through this year’s most successful games and even a few unfortunate failures. You can now find The Mobile Game Dev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

In this episode of The Mobile Gamedev Playbook, we’re looking at diversity in the mobile games industry and how having a culturally and ethnically diverse team helps build better mobile games. Co-founder and Head of Analytics at GameRefinery, Joel Julkunen, shares his expertise on player motivations and expanding your player base by adding features that cater to wider audiences. He is joined by the HiDef team, Anthony Castoro, Jen Donahoe, and basketball legend Rick Fox.  Together they discuss their individual experiences of being a minority in the games industry and how diversity and representation are central to HiDef’s corporate DNA.You can now find The Mobile Game Dev Playbook also on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook 

In this episode, GameRefinery looks at the craziest events this year, from Genshin Impacts’ collab with KFC to Roblox Lil Nas X digital concert.GameRefinery Analysts Kalle Heikkinen and Wilhelm Voutilainen join host Jon Jordan to discuss the wonderful world of mobile game events, including the mechanics behind LiveOps and utilising the same framework for multiple events, the benefits of collaborating with non-gaming brands and the importance of seasonal events to the success of mobile games. You can now find The Mobile Game Dev Playbook also on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook 

In this episode of The Mobile Gamedev Playbook, we're looking at the use of AI moderation in social gaming. GameRefinery analyst and podcast regular Kalle Heikkinen joins host Jon Jordan to kick off the podcast with all things social, including the emergence of social hangout areas and the rise of social features in mobile games. While social features create endless opportunities for games to succeed (look at Roblox!), there is also a toxic content dilemma that comes with gamers being able to communicate with one another freely. CEO and Co-Founder of Utopia Analytics, Dr Mari-Sanna Paukkeri, brings her expertise to discuss AI moderation, toxicity in gaming and the intricacies behind moderating language, images and voice. You can now find The Mobile Gamedev Playbook also on GameRefinery's YouTube channel.Please subscribe and leave a review!Thanks for listening, The Mobile Gamedev Playbook 

In this episode of The Mobile Gamedev Playbook, we’re exploring all things metaverse. The idea of the metaverse has caught on across the tech industry over the last decade, with tech giants seemingly in a race to make it a reality.CEO and co-founder of RP1, Sean Mann, joins host Jon Jordan to discuss how close the metaverse is to becoming a reality, what it might look like, how it’ll affect mobile gaming and how RP1 has created a proprietary technology that provides a foundational layer upon which the metaverse can be built. You can now find The Mobile Game Dev Playbook also on GameRefinery's Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook 

As we wrap up the first half of 2021, in this episode of The Mobile Gamedev Playbook, we have asked our analysts to spell out what have been the biggest mobile trends and games of the year so far! GameRefinery by Vungle's own Erno Kiiski, Wilhelm Voutilainen, and Kalle Heikkinen join host Jon Jordan to discuss how hybrid game mechanics and particular market trends have rocketed new games to the top of the download charts across the USA, China and Japan, as well as which games we should be keeping an eye on. You can now find The Mobile GameDev Playbook also on GameRefinery's Youtube channel. Please subscribe and leave a review! Thanks for listening, The Mobile GameDev Playbook