

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Apr 2, 2026 • 32min
Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods, and the rest of the list. They talk about how athletes make money, how that’s changing, and what to expect from this list in the future. They close by talking about the NBA’s plans for Europe. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 31, 2026 • 35min
Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 26, 2026 • 33min
Just How Big Can Prediction Markets Get?
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to the likes of Kalshi and Polymarket—as well as DraftKings, Fanatics and FanDuel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 24, 2026 • 32min
Where Have All The Upsets Gone? Plus, WNBA Labor Deal
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 19, 2026 • 30min
A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
Rick Cole Jr., Hofstra's athletic director who guides student-athlete development, discusses the Pride’s March Madness berth. He talks about national exposure and enrollment impact. He contrasts Hofstra’s resources with powerhouse programs and explains tournament logistics and alumni engagement. He also reflects on college sports reform, NIL, and strategies for revenue and program growth.

Mar 17, 2026 • 29min
Inside the Cutthroat World of Prep School Recruiting
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 12, 2026 • 29min
83 Points Scored by WHO?? Plus, Giants Ownership Shuffle
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 10, 2026 • 27min
Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit
A breakdown of the Dolphins’ costly unwind and how an unprecedented $99 million dead cap hit plays out for roster construction. A look at Trump’s college sports working group and the sweeping targets it may pursue. An explanation of the Live Nation settlement and what potential ticketing changes could mean for venues and fans.

Mar 5, 2026 • 33min
WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B
Discussion of a shift in how WNBA players are talking about labor negotiations and rising tensions within union ranks. Analysis of owner leverage, looming deadlines, and risks to the season. Breakdown of recent sports team investments, including a stealth Diamondbacks stake and a high valuation for the Dolphins. Debate over an Atlanta Hawks promotion tied to Magic City and the community response.

Mar 3, 2026 • 26min
Inside a Duke Blue Devils Athletics Threat Assessment
Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about Jack Hughes’ post-Olympics run, and a new group formed by President Donald Trump to explore college sports reform. Learn more about your ad choices. Visit megaphone.fm/adchoices


