Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books
Feb 26, 2026 • 32min
Team USA’s Double Hockey Gold Boosts NHL, Governing Body
Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and the business of USA Hockey, a governing body whose economics differ from many of its peers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 24, 2026 • 38min
ESPN’s ‘Unlimited’ Learnings, Six Months In
John Lasker, ESPN's senior executive for direct-to-consumer products, outlines the company’s two-plan strategy and recent integrations. He discusses managing fragmentation while offering optionality. Topics include MLB.TV onboarding, exclusive rights like WWE, tethered authentication, bundle experiments, and how product features aim to boost engagement.
Feb 19, 2026 • 33min
Olympics Media Thoughts, Tony Clark’s MLBPA Meltdown
Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the MLBPA, a table tennis business strategy and Casey Wasserman’s decision to sell his representation agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 17, 2026 • 38min
MLS Valuations: Growth at the Top, Stagnancy at the Bottom
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with the World Cup, schedule flip and new leadership all on the horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 12, 2026 • 27min
NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the longer-term horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 10, 2026 • 33min
Super Bowl Recap: Seahawks Sale, NFL Media Talks
Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of the NFL’s media deals, and Bad Bunny’s halftime show. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 5, 2026 • 31min
Live at the Super Bowl, With a Former NFL MVP
Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun Alexander and USA Football CEO Scott Hallenbeck. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 3, 2026 • 29min
Hosting the Super Bowl w/ 49ers CEO Al Guido
Scott and Eben speak with San Francisco 49ers CEO Al Guido about hosting this year’s Super Bowl, the growth of the NFL’s business, and how the Super Bowl compares to the upcoming World Cup. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 29, 2026 • 33min
“Animals in the Zoo:” Tennis Players Ask for Privacy
Scott and Eben discuss Bill Belichick’s Hall of Fame snub. They also talk about tennis player privacy, Whoop vs. the Australian Open, and the future of the Washington Post’s sports coverage. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 27, 2026 • 38min
Davos Recap w/ Alex Rodriguez, Todd Boehly and Mark Locke
Scott and Eben recap their two days in Davos, Switzerland alongside the World Economic Forum. The episode features snippets of interviews with Dodgers owner Todd Boehly, Timberwolves owner Alex Rodriguez, Genius Sports CEO Mark Locke and Africa 10 (A10) founder Kojo Annan. Learn more about your ad choices. Visit megaphone.fm/adchoices
