The Profluence Pod 🌐

OnCore Golf is innovating unique products including their Genius golf ball that has a GPS tracking device inside its hollow-core construction. The tracking device pairs with a phone app to help find the golf ball, plus provide data such as ball velocity, spin rate, spin direction, carry, and more. Keith Blakely is the CEO and Chairman of the InVentures Group, a hybrid consulting firm, virtual incubator, and investment firm that is located in Buffalo, NY but services companies around the world. Before taking a more active role at OnCore Golf, Keith spent 20+ years building Advanced Refractory Technologies up until its acquisition by Tyco International.  This was an incredible discussion around the future of golf, increased technological innovation entering sports, and OnCore’s unique business.  Chapters: (01:15) PGA Tour and LIV Golf merger (04:00) OnCore Golf overview (11:20) Mixing analytics with products (16:00) Building a golf entertainment center (19:30) InVentures Group (22:45) Technologies in sports that could use disruption (25:10) Future initiatives  . Keith Blakely: Website: https://www.oncoregolf.com/ LinkedIn: https://www.linkedin.com/in/keithblakely/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.

(00:30) Business of Athletes - tons of athlete investments to catch up on (05:30) NIL/College Sports - interesting news coming out of the NCAA (10:15) Sports Business - all the stories that didn't get covered because of the LIV/PGA merger taking the headlines by storm

Launched in 2017, iSport360 has raised ~$2M in capital to help youth sports coaches, players, and parents set goals, foster healthy team communication, and engage in a positive way. They also have a media arm with over 500,000 newsletter subscribers.  Ian is a father, coach, and entrepreneur who founded 3 companies before the age of 18 and helped his family's food distribution company for over 15 years before deciding to build Isport360.  Chapters: (01:20) NBA Jr. Leadership Summit (03:00) Ian’s journey  (04:45) Problems in youth sports (07:00) Money + NIL moving downstream (12:00) Overview of iSport360 (16:20) Private Equity entering youth sports (20:35) Innovations needed in amateur athletics (24:25) AAU + Club “tier” landscape (26:50) Specialization or not? . Ian Goldberg: Website: https://isport360.com/ LinkedIn: https://www.linkedin.com/in/ian-goldberg-ba99b18b/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the "follow" button to stay up to date on new podcasts.

Thaddeus Young was drafted 12th in the 2007 NBA Draft out of Georgia Tech and has made $140 million playing for the 76ers, Timberwolves, Nets, Pacers, Bulls, Spurs, and Raptors.  Thad is a 17-year NBA veteran with a massive 300+ portfolio at Reform Ventures, his holding entity of mostly private companies and real estate. One of the most underrated businessmen in the entire NBA, this was a great conversation on how Thaddeus Young is crushing it off the court.  Chapters: (01:55) 17-year NBA career (03:50) Preparing his kids for success on & off the court (07:50) Massive contracts + new NBA media deal (10:30) Post-retirement business plan (14:30) Reform Ventures creation story  (20:00) Thad's investment criteria (24:45) Best investments so far (26:50) Ownership in pro teams . Thaddeus Young: Website: https://reformventures.com/  Twitter: yungsmoove21 Instagram: thad.young21 . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Make sure to hit the "follow" button to be updated when new podcast episodes get released.

Hugo Inglis has participated in 3 Olympic games for New Zealand and is also building an exciting model around athletes + philanthropy.  High Impact Athletes (HIA) connects world-class athletes with world-class charities, where every dollar given can do the best possible. This was a fascinating conversation about athletes doing good in the community, playing in the Olympics, and the power of athletes.  Chapters: (01:25) Hugo’s Olympic journey (05:20) Idea to build High Impact Athletes (08:25) What makes a good charity? (14:30) Rise of athlete communities  (16:35) Charities on the blockchain  (19:20) HIA’s business model (21:40) Trends in sports  . Hugo Inglis: Website: https://www.highimpactathletes.org/ LinkedIn: https://www.linkedin.com/in/hugo-inglis/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Anand is a two-time exited founder, Junglee (acq. by Amazon) and Kosmix (acq. by Walmart) that is now a founding partner of rocketship.vc and owner a United States cricket team, the San Francisco Unicorns.  The San Francisco Unicorns will be one of the first 6 cricket teams in Major League Cricket.  This was a fascinating conversation with Anand Rajaraman on cricket, owning a pro sports team, sports tech, and entrepreneurship.  Chapters: (01:35) Owning a pro sports team  (03:00) Differences in cricket across the world (05:45) US cricket landscape  (08:50) Anand’s entrepreneurial journey (12:30) Running a team vs. a company  (16:15) Growing sports tech ecosystem  (21:30) Web1, Web2, Web3 . Anand Rajaraman: Website: https://www.sfunicorns.com/ LinkedIn: https://www.linkedin.com/in/anandrajaraman/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

(01:30) - Business of Athletes • Tom Brady, Steph Curry, and Dirk Nowitzki with big moves (03:40) - College Sports/NIL • Opendorse stays active and collectives making moves and a sports betting report (06:30) - Sports Business • India continues to grow, Fanatics & DAZN get busy, and pickleball is getting funky

Michael Raymond is an up-and-coming talent agent currently representing professional basketball players, influencers, student-athletes for NIL, and E-sports teams. Raymond Representation is a community-focused and innovative sports agency, specializing in NIL and Talent Management If you’re interested in the agency world, NIL, or influencer marketing then this podcast fills all that and more.  Chapters: (01:40) Journey to building a sports agency (07:40) Scaling a sports agency  (10:50) Builders vs. leaders vs. sellers (11:45) NIL & where it’s headed (15:00) How the agency space is changing (19:30) Favorite NIL Deals (21:20) Trends to watch in sports  . Michael Raymond: Website: https://raymondrep.com/ Twitter: https://twitter.com/Raymond_Rep LinkedIn: https://www.linkedin.com/in/raymondrep/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Cole and Cody Hock are Forbes 30 under 30 co-founders with a background in the music and law industries which fueled their journey to creating Up North Management.  Up North is a diversified entertainment & media company specializing in talent management, brand building, creative content, and original business ventures. They represent top content creators in the digital space division and incubate and launch creator-led brands in partnership with creators, such as Enjoy Basketball with Kenny Beecham. Chapters: (04:10) How they signed their first clients (06:20) Different social media platforms + daily life of creators (09:20) Operations of a talent agency  (11:00) Building a creator-led business (16:30) Business model + where agency space is headed (20:10) What are brands looking for? (23:15) Advice for startups/brands looking to use creators (25:00) Trends to watch in sports media . Cole Hock & Cody Hock: Website: https://www.upnorthmgmt.co/ LinkedIn: https://www.linkedin.com/in/cody-hock-33961479/ LinkedIn: https://www.linkedin.com/in/cole-hock-2b80a696/ . Andrew Petcash: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!

Every Sunday I go into detail of the most important stories you need to hear more about... (01:00) - Business of Athletes (03:50) - College Sports/NIL (07:00) - Sports Business