

Duo On Air Podcast
Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
Episodes
Mentioned books

Apr 25, 2022 • 34min
#14: How To Sell In A Way That Feels Good With Gabrielle Laura Coaching
Gabrielle Laura is a niche expert and sales coach who is sharing all her secrets on the podcast. Learn some incredibly tangible strategies to find your own unique sales voice, build confidence and close the sale.
DUO COLLECTIVE SHOW NOTES: hhttps://duocollective.com/blog/selling-techniques-with-gabrielle-laura-coaching/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Apr 18, 2022 • 20min
#13: From Corporate Marketing To Entrepreneurship
Here's why you shouldn't ignore your past experiences, because they might just be your differentiator in entrepreneurship. Before Duo Collective, we worked the 9-5 agency & corporate lifestyle with big brand names, in a marketing niche called shopper marketing. Listen to how this corporate thought process translates today into our own organic marketing strategies that we build for our clients.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/from-corporate-marketing-to-entrepreneurship/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Apr 11, 2022 • 25min
#12: How To Make Writing About Your Business, Brand & Self Suck Less
Do you struggle to write your own website content? Introducing our first guest, a website and launch copywriter from Between The Lines Copywriting. Learn her secrets & simple strategies to craft copy that actually converts.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Apr 4, 2022 • 19min
#11: The Importance Of Identifying Roles In A Business Partnership
Are you looking to start a business partnership? Already in one and wondering how to make it run smoother? Maybe you are dreaming about one day? Or maybe you just want to hear about the inner workings of Duo Collective! Regardless of which one you fall in, you came to the right place!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/our-secrets-to-identifying-roles-in-a-business-partnership/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Mar 28, 2022 • 10min
#10: Do Hashtags Even Matter Any More?
Are hashtags dead? How many should you use? What are the dangers of using too many or the wrong hashtags? We dive into it all in this episode!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/do-hashtags-even-matter-any-more/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Mar 21, 2022 • 19min
#9: 6 Questions To Ask When Finding Your Niche
Our advice and tips on finding your audience niche and when you know it's time to narrow down your audience or offerings. Plus hear all about our own niche and strategy.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-questions-to-ask-when-finding-your-niche/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Mar 7, 2022 • 21min
#7: Brand Strategy vs. Brand Design | What’s The Difference?
Let's dig into the differences between your brand strategy vs. brand design. Here's why they are both so important to understand when starting your business or investing in a rebrand.DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/brand-strategy-vs-brand-design/DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Feb 28, 2022 • 15min
#6: 6 Ways To Find Fresh Social Media Content Ideas
Steal our favorite ways to ideate fresh, new social media content ideas for Instagram and beyond so you can get back to business and serve your audience well.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-social-media-content-ideas/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Feb 21, 2022 • 18min
#5: 5 Ways To Grow Your Business Organically
Listen to our top 5 favorite ways to grow organically without spending a dime on paid ads.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-grow-organically/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Feb 14, 2022 • 18min
#4: 6 SEO Basics Every Entrepreneur Needs To Know
If you have a website for your small business, here are 6 things you need to do in order to make sure your website can be found on Google. Let's dive into SEO basics 101!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-basics-every-entrepreneur-needs-to-know/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/


