

Duo On Air Podcast
Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
Episodes
Mentioned books

Jul 4, 2022 • 8min
#24: Courtney Brings The Fireworks
A mini episode all about Courtney's obsession of celebrating holidays to the max — 4th of July included! — festive outfits, wigs and so much more! Get a peek behind the Duo outside of just organic marketing.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/courtney-and-the-fourth-of-july/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jun 27, 2022 • 26min
#23: How To Secure Your First Speaking Gig, Gain Authority & Visibility
If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more authority and visibility for your small business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jun 20, 2022 • 21min
#22: 4 Reasons It Might Be Time To Rebrand Your Business
When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be wrong. Tune in to hear common signs to watch out for when it might be time to rebrand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jun 13, 2022 • 18min
#21: 3 Easy Ways To Get Backlinks For Your Website Today
Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your authority.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-ways-to-get-backlinks-for-your-website/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Jun 6, 2022 • 19min
#20: How To Create The Best Instagram Profile Bio For Your Business
Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in search. We will talk you through keywords, call to actions and share tips to help you stand out.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-create-the-best-instagram-profile-bio-for-your-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

May 30, 2022 • 25min
#19: Avoid These 7 Bad SEO Strategies
You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for your small business website.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

May 23, 2022 • 17min
#18: Why Buying Social Media Templates Won’t Solve Your Instagram Problems
Beautifully designed social media templates are all over Etsy, Pinterest and a gazillion websites. Maybe you've purchased some or want to? Here's what to watch out for when shopping for new template designs.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/why-buying-social-media-templates-wont-solve-your-instagram-problems/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

May 16, 2022 • 26min
#17: The One Thing You Should Be Doing To Drive Better Engagement
Breaking down the details on how to better understand your audience with one simple survey. We'll chat tools, questions you should ask, along with how to take action in order to drive deep engagement on any platform.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

May 9, 2022 • 14min
#16: 5 Easy Reel Ideas Where You Don’t Have To Show Your Face
If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still show up on Instagram Reels without being in front of the camera. BONUS: make sure to check out the show notes for free downloadable templates and covers in Canva!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-easy-reel-ideas-where-you-dont-have-to-show-your-face/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

May 2, 2022 • 18min
#15: The 3 Analytics You Should Be Watching For Your Website
If you own a website, then this episode is for you! Do you ever wonder what Google Analytics metrics you should be looking at to measure your website performance? Here are three of the most important metrics even analytic beginners should understand.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/


