

Duo On Air Podcast
Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
Episodes
Mentioned books

Dec 5, 2022 • 23min
#44: Branding Buzzwords You Should Know
Lets break through the jargon and "real" talk about all the elements you need to have a strong brand.
When it comes to branding there is a lot of jargon out there. We are guilty of it ourselves, having come from the agency world. We find ourselves using brand terminology that our audience might not know or understand. If this is happening to you in your own world, you know how difficult it can be to close a sale when you don't speak the same language. So let's break this down. Let's talk about all of these fancy brand buzzwords, remove the corporate talk, and explain what they actually mean.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 28, 2022 • 42min
#43: Can Anyone Write A book?
Do you want to write a book? Kerrie Fitzgerald tells us all about her upcoming book and the challenges she has faced along the way.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/can-anyone-write-a-book-with-kerrie-fitgerald/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 21, 2022 • 17min
#42: How To Get 5 Star Google Reviews For Your Business
One simple question you can ask your customers to get higher quality reviews and better your SEO.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-get-more-5-star-google-reviews-for-your-business/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 14, 2022 • 29min
#41: How To Build A Career Outside Of Your Comfort Zone
From nurse to law school to entrepreneurship — hear Irnise William's journey to pursuing her dreams for change against all odds.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-build-a-career-outside-your-comfort-zone-with-healthcare-attorney-irnise-williams/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Nov 7, 2022 • 25min
#40: 5 Ways to Improve Your Local SEO
Regardless of who your audience is, tune into this episode to explore ways to boost your local SEO in your neighborhood and beyond.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-improve-your-local-seo/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 31, 2022 • 41min
#39: How To Find Community In Entrepreneurship
Xanthe from Oh Sierra joins to talk about building authentic community in all aspects of life and business, in a way that feels good.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-community-in-entrepreneurship/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 24, 2022 • 15min
#38: Are You Self-Sabotaging? How To Identify & Stop It
Is your self-sabotaging causing you to miss big goals in your business? Could it be holding you back from scaling? Let's break down how to identify and stop this from happening.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/is-your-self-sabotaging-holding-you-back/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 17, 2022 • 36min
#37: How to DIY Your Own Organic Marketing Strategy
Everything you need to build your own organic marketing roadmap for 2023. From choosing a priority platform to tracking your goals.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 10, 2022 • 35min
#36: Are You Letting Professionalism Hold You Back From Showing Up?
We are chatting with Brittnie Renee about how she shows up for her audience authentically and how everyone has something unique to share with the world.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/are-you-letting-professionalism-hold-you-back-brittnie-renee-photography/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Oct 3, 2022 • 20min
#35: 5 Marketing Strategies During A Recession
What types of marketing should you focus on in a recession? Here are 5 tips to help you save money and generate long term growth.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-things-to-focus-on-when-marketing-in-a-recession/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/


