Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books
Mar 26, 2020 • 40min
Interview with Tom Libelt, a founder of the “We Market Online Courses”.
Today’s guest is Tom Libelt - founder of the “We Market Online Courses” and ex-CEO of a marketing agency “Libelt SEO”.
Michael and Tom talk about the challenges of the service industry and exchange thoughts on how to run & grow a profitable agency.
This episode is recommended for agency owners and young entrepreneurs thinking about starting their own business.
Enjoy listening!
Mar 13, 2020 • 30min
Interview with Jen Spencer, a Vice President of Sales and Marketing at SmartBug Media.
Today’s guest is Jen Spencer - Vice President of Sales and Marketing at SmartBug Media. Jen runs a series of weekly podcasts called “SmartBug on Tap” with thousands of listeners. Over her career, Jen has built demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations.
Michael and Jen talk about: the role of the podcast in modern b2b, Jen’s experience in starting and growing a podcast, and what makes a good podcast great.
Enjoy listening!
Feb 26, 2020 • 33min
Interview with Todd Caponi, a Managing Director of Chicago’s VentureSCALE.
Today’s guest is Todd Caponi - the author of the award-winning & international best-seller, The Transparency Sale. He's also a speaker & workshop leader as Principal of Sales Melon LLC, and Managing Director of Chicago’s VentureSCALE.
Michael and Todd talk about: how C-level executives prioritize their work with inbox, what is the most important part of a cold email, and how content helps in nurturing sales.
Enjoy listening!
Feb 11, 2020 • 30min
Interview with Ross Nibur, a Director of Revenue Operation and Strategy at Toast
Today’s guest is Ross Nibur, a Director of Revenue Operation and Strategy at Toast. Ross is recognized by many as one of the top 10 Sales Development Leads in the World and Top 100 Sales Coaches to Watch.
Michael and Ross talk about:
- Why won't your emails open;
- Best sales email techniques
- What makes a cold email great
Enjoy listening!
Jan 4, 2020 • 45min
Interview with Daniel O'Malley a Client Engagement Manager for Auric Solar
Welcome to Belkins’ Growth Podcast hosted by Michael Maximoff, Co-founder and Managing Partner at Belkins.
Today’s guest is Daniel O'Malley, a Client Engagement Manager for Auric Solar. Auric Solar is the number one reviewed solar provider in the United States. What began as a small company in South Jordan, Utah, has quickly become the largest solar provider in the region and one of the fastest-growing in the U.S.
Michael and Daniel talk about: The incredible growth of Auric Solar and how it was supported by new sales and marketing.
Enjoy listening!
Dec 4, 2019 • 52min
Interview with James Muir VP of Sales at Marketware
Welcome to Belkins’ Growth Podcast hosted by Michael Maximoff, Co-founder and Managing Partner at Belkins.
Today’s guest is James Muir, author of the bestseller “The Perfect Close: The Secret to Closing Sales”, keynote speaker and veteran sales executive, with 30 years of healthcare experience, James has a passion for healthcare IT. In his current role with Marketware, he helps the nation’s top hospitals, health systems, and medical groups grow and retain their referral revenue.
Michael and James talk about: B2B pitfalls that sellers trap into, why it is dangerous to rely only on sales techniques and when & why companies fail in creating their value propositions.
Enjoy listening!
Nov 26, 2019 • 39min
Interview with Colin Campbell Director of Marketing at Sales Hacker
Guest of the day:
Colin Campbell, a Director of Marketing for Sales Hacker.
Having worked as the Senior Director of Content Marketing at Brafton inc., he was an acted managing director of a portfolio of 180+ clients, representing over 50% of the agency’s revenue. Colin uses his expertise to grow the Sales Hacker audience. He is a strong social media expert and is also a host to Sales Hacker webinars.
Company:
Sales Hacker, The Leading Community For Modern Sales Professionals
What will you learn?
- Why Outreach.io has the highest adoption rate
- Four disciplines for execution
- Tips about Linkedin algorithms
Nov 8, 2019 • 25min
Interview with Kathryn Aragon Head of Content at Sales Hacker
Welcome to Belkins’ Growth Podcast hosted by Michael Maksimov, Co-founder and Managing Partner at Belkins.
Today’s guest is Kathryn Aragon, Head of Content for SalesHacker, a leading sales community with over 200 thousand monthly readers. Michael and Katherine talk about:
The role of content strategy in modern business-to-business organizations and the difference between content strategy and simply posting a blog.
Enjoy listening!
Oct 28, 2019 • 27min
Interview with Vuk Vukosavljevic Head of Growth at lemlist
lemlist is a cold email tool that helps agencies, sales teams and B2B businesses personalize and automate email outreach at scale
