Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.

Episodes

Mentioned books

May 17, 2022 • 21min

How Ecommerce Brands Can Accelerate Growth With Revenue-Based Financing | #094 Asher Ismail

This podcast episode features Asher Ismail. Asher is the co-founder of Uncapped.com, Europe's biggest revenue-based financing firm. He’s a serial entrepreneur and business scaling expert who has raised over $120 million in capital for his companies from angels, VC, crowdfunding, and banks.Asher shares insights on how ecommerce brands can gain funding. Discover great tips on raising capital and optimizing your efforts so you can concentrate on growing your business. Listeners can also unlock a special promotion from Uncapped that Ismail shares at the end of the episode.On the Show Today You’ll Learn:- Asher's experiences in startups and as an entrepreneur and how they led him to the idea of Uncapped - How to choose the right fundraising option for your business- How Uncapped Works- And moreLinks & Resourceshttps://www.weareuncapped.com/https://www.linkedin.com/in/asherismail/https://www.instagram.com/asheralways/https://twitter.com/asher_ismailSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 10, 2022 • 20min

Direct-To-Consumer: How to get the delivery experience right | #093 Dana von der Heide

This podcast episode features Dana von der Heide. She is the Founder and Chief Commercial Officer of Parcel Perform at parcelperform.com, a leading delivery experience platform for businesses covering 800+ logistics carriers worldwide.We discuss how consumer brands can deliver the best Direct-To-Consumer experience.On the Show Today You’ll Learn:How to get the delivery experience rightWhy it is important to have all the delivery/tracking information on your websiteWhat can you do to get your customer excited about their order deliveryHow to deal with GDPR and similar Data Protection Regulations when it comes to shipping Returns and how to deal with themAnd moreLinks & Resourceshttps://www.parcelperform.com/https://www.linkedin.com/in/danavonderheideSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

May 4, 2022 • 17min

Video Creators' Tips For Using Humor In Marketing | #089 Shelby Dash and Kristina Clifford

This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales.On the Show Today You’ll Learn:Why humor in marketing can increase salesHow to brainstorm funny video adsWhy brands need to be ready to take the riskWhat makes a good videoAnd moreLinks & ResourcesWebsite: https://www.take2content.com/Youtube: https://www.youtube.com/channel/UCzH45sZ4U-yMXMrRT0aD5_AInstagram: https://www.instagram.com/take2content/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.claI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Apr 11, 2022 • 20min

Building and running an ecommerce business as a Digital Nomad | #088 Adam Rosen

In this episode, Adam Rosen of Email Outreach Company (eocworks.com) shares his advice on starting and running a business as a digital nomad in this episode.On the Show Today You’ll Learn:Being a digital nomad: How to make the transitionThe difficulties of being a digital nomadTips and Tricks for location independent entrepreneursWhy systems are crucial to running a location independent businessAnd moreLinks & Resourceshttps://eocworks.com/https://www.instagram.com/adamirosen/https://www.linkedin.com/in/adamirosen/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook:I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Apr 5, 2022 • 12min

Google Ads Performance Max Campaigns for Shopify | #087 Claus Lauter

In this episode, you will learn how to create a Google AdsPerformance Max campaign.Check out everything you need to know, and how to get started to use it for your products in your Shopify store. Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Mar 31, 2022 • 21min

Billy Price on Overcoming Adversity and build an Innovative Shoe Brand | #086

This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos.We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need.On the Show Today You’ll Learn:- How he persevered after facing an unexpected tragedy.- How to become a transformative force in the $200 billion + global footwear market.- How to take the first step in getting into the market.- Why it's important to be patient when designing a product or prototyping one.- How epic failures can be an opportunity.- And moreLinks & Resourceshttps://billyfootwear.com/https://www.facebook.com/billyfootwearhttps://www.youtube.com/c/billyfootwearSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolKI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Mar 17, 2022 • 4min

New Masterclass: Become Better at Conversion Rate Optimization in One Hour | #085

In this episode, I talk about the difference between a beautiful website and one that converts well.New store owners usually think about conversion rates the LAST, but it's the one thing that can have the most detrimental effect on their sales.When you increase your conversion rate by 1%, you double your sales without doing anything extra.Don't just focus on traffic and marketing...For a quick introduction to Conversion Rate Optimization, sign up now for our new Masterclass 'Become Better at Conversion Rate Optimization in One Hour'.Click here to get on the Waitlist: https://www.clauslauter.com/conversion-optimization-masterclass/_______________Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslautI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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