Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
Mentioned books
Aug 18, 2022 • 28min
How to source products the right way | #104 Sebastian Herz
In this episode of the Ecommerce Coffee Break Podcast, I talk with Sebastian Herz, Founder of Zignify Product Sourcing (zignify.net), about how to source products effectively.On the Show Today You’ll Learn:How outsourcing your sourcing process can benefit youHow to find the best manufacturer or supplierHow to ensure you produce your products in the right countryWhat a sourcing company can offer youWhat to look for in a sourcing firmAnd moreLinks & ResourcesWebsite: https://zignify.net/LinkedIn: https://www.linkedin.com/in/sebastianherz/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Aug 13, 2022 • 10min
Are you burned out by your Shopify store? | #103 Claus Lauter
In this episode, I discuss tactics and strategies for preventing burnout while running your Shopify store.On the Show Today You’ll Learn:What you should focus onWhy you should work on your business, not in your business- What strategies to implement to reduce your workloadAnd moreSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 24, 2022 • 23min
The best on-site and external search strategies for Shopify | #102 Luke Carthy
In this episode, I talk with Luke Carthy. Luke is an eCommerce consultant specializing in strategy & search. He is also an ambassador for Doofinder.com On the Show Today You’ll Learn:What makes site search so importantWhat features your site search should haveWhat KPI's are important for optimizing your site searchAnd moreLinks & Resourceshttps://www.doofinder.comhttps://lukecarthy.com/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/CI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 23, 2022 • 9min
Best Shopify Merchant Community 2022 | #101 Claus Lauter
In this episode, I talk about our GET CONVERSIONS community where Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more.Links & ResourcesMore info about the community: https://bit.ly/3yQa0UPSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 18, 2022 • 4min
#100: Channel Update
In this episode, I give you a quick channel update.Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 13, 2022 • 17min
Word of Mouth Marketing: How increase your acquisitions by 50% with a Contact Picker | #099 Jay Gibb
In this episode, I talk with Jay Gibb, Founder and CEO of B2B SaaS company CloudSponge.com about the power of Word of Mouth Marketing and how to increase acquisitions by 50% using a Contact Picker.On the Show Today You’ll Learn:How to facilitate your clients contactsHow contact pickers can help you with your marketingWhat a double-sided referral program can do for your businessAnd moreLinks & ResourcesDownload Free Guide: https://www.cloudsponge.com/clauslauterWebsite: https://www.cloudsponge.com/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Jun 6, 2022 • 18min
How to create quality blog content at scale for eCommerce stores | #098 Katrina McKinnon
In this episode, we talk with Katrina McKinnon, Founder of CopySmiths.com, about how to create quality blog content at scale for eCommerce stores.On the Show Today You’ll Learn:How creative content can help you reach your audienceWhat you need to know about content research for your copyHow to get visitors from a blog to a product detail pageWhat is the best frequency for posting new content onlineAnd moreLinks & Resourceshttps://copysmiths.com/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 30, 2022 • 16min
Experiences From Growing Ecommerce Businesses In Emerging Markets | #097 Maximilian Rast
In this episode, we talk about challenges you must overcome in emerging markets and why you should build your fulfillment service.Featured guest is Maximilian Rast, Co-founder of Klar (https://www.getklar.com). He helped nearly 100 DTC brands solve their expansion and growth issues.On the Show Today You’ll Learn:Why emerging markets present challenges for ecommerce brandsLearn about emerging market fulfillment challengesThe importance of building trust with your brandThe benefits of centralized data for your businessAnd moreLinks & Resourceshttps://www.getklar.com/https://www.linkedin.com/in/maximilian-rast/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ BusiI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 25, 2022 • 4min
Shopify Conversion Rate Optimization Tip | #096 Claus Lauter
In this podcast episode, I give some tips on how to optimize the variant selection on your product detail page in order to increase conversion rate.Links & Resourceshttps://www.clauslauter.com/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 Website: https://www.clauslauter.com/➡️ Business Inquiries: hello@clauslauter.comFacebook: https://www.facebook.com/ClausLauterCoaching/Instagram: https://www.instagram.com/clauslauter/Twitter: https://twitter.com/clauslauterLinkedin: https://www.linkedin.com/in/clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
May 24, 2022 • 25min
Why You Should Consider Adding a Subscription Model to Your Business | #095 Evan Padgett
In this podcast episode, we talk about reasons why you should add a subscription model to your business.The episode features Evan Padgett, COO & Partner at Stealth Venture Labs. He is an e-commerce expert with over 20 years of experience in helping grow subscription e-commerce businesses from startups to enterprises. On the Show Today You’ll Learn:How do you know if a subscription model is right for your business.What are the most important criteria for a subscription model.How to enable a subscription model for your Shopify store.How to properly forecast and measure subscription models.And moreLinks & Resourceshttps://www.stealthventurelabs.com/https://www.linkedin.com/in/evanpadgettSubscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________🎯 Join the Conversion Masterclass Program and get sales.If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK________________CONNECT WITH ME:🌟 WebsiteI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
