Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

This episode features a conversation with Ajay Bam. We discuss why you need to harness the power of video for your marketing.On the Show Today You’ll Learn:- How to influence the shopper journey with video- The power of video for personalized marketing- How to use UCG content for your marketing- Why video SEO is important- And moreAjay is currently the co-founder and CEO of AI innovator Vyrill.com, a U.C. Berkeley Skydeck-founded startup. Ajay pioneered the adoption of mobile devices for personalized loyalty, rewards, offers, and payment management. He is a recipient of many issued patents in the mobile commerce space. Ajay is an alum of the University of Mumbai, East Tennessee State University, and Babson College with degrees in Computer Science and an MBA.Links & ResourcesWebsite: https://www.vyrill.com/Shopify App Store: https://apps.shopify.com/vyrillLinkedIn: https://www.linkedin.com/company/vyrill/Instagram: https://www.linkedin.com/company/vyrill/LinkedIn: https://www.linkedin.com/in/ajaybam/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remeI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing.On the Show Today You’ll Learn:Mistakes people make when spending their marketing budgetThe best ways to optimize your ad spendStrategies for competing in the marketThe most important reporting tool for Shopify merchantsFacebook, Google, Shopify. What is their relation?And moreJosip Begic is a mathematician who spent $20M on Facebook and Google ads for Shopify stores. Worked as a head of growth for 3 YC companies (all on Shopify). Now he is the founder of Lebesgue: Smarter Marketing - an app that works as your Artificial Intelligence CMO.Links & ResourcesWebsite: https://lebesgue.io/Shopify App store: https://apps.shopify.com/advertising-insightsLinkedIn: https://www.linkedin.com/company/lebesgue/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to neverI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast. We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store.On the Show Today You’ll Learn:What are the misconceptions about CRO?What is web personalization and CVO (customer value optimization)?What is OptiMonk and what problems does it solve?What are examples of a poor customer digital experience?What are some actionable steps that listeners can take to create more delightful and surprising web experiences And moreEric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization-obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease.Links & ResourcesWebsite: https://www.optimonk.com/Shopify App store: https://apps.shopify.com/optimonk/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listeniI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I speak with Blake Hutchison, CEO of Flippa.com, about successfully investing into digital assets and what you need to know before buying a new website. Listen to the end to learn about new online business opportunities.On the Show Today You’ll Learn:How to sell your digital asset once it reaches a certain sizeHow you can build up your asset to the point where someone would be interested in buying itWhich numbers, figures, and stats will a potential buyer be looking forWhat a buyer would look for in a perfect-world scenarioAnd moreBlake Hutchison is the CEO of Flippa.com, the world's largest marketplace to buy & sell online businesses. Blake leads the team as they build out a product empowering exit and ownership for business owners and entrepreneurs globally. Prior to running Flippa, Blake held leadership roles across multiple fast-growth tech businesses across E-commerce and SaaS.Links & ResourcesWebsite: https://flippa.com/LinkedIn: https://au.linkedin.com/in/blakehutchisonContinue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I speak with Jared Haas of UPS Capital about porch piracy and other shipping issues. We will discuss what insurance options you have for your ecommerce stores.On the Show Today You’ll Learn:An insight into how shipping companies operate.How to communicate with your customer about making their deliveries safer.How Shopify merchants can get one-click package protection for their business.How the InsureShield App for Shopify can significantly improve your conversion rate.And moreJared Haas is the Digital Agile Solutions Supervisor at UPS Capital. He has been with UPS Capital for just over three years and has been an instrumental part in the creation of UPS Capital’s InsureShield App for Shopify, an app designed to help brands improve their conversion rate, brand affinity, and brand loyalty by protecting against shipping mishaps, including porch piracy. The InsureShield app gives consumers and merchants opt-in options for shipping insurance protection on orders.Links & ResourcesWebsite: https://upscapital.com/resources/consumer-elected-insurance/Shopify App store: https://apps.shopify.com/insureshieldContinue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, I talk with Fiona Stevens, Head of Marketing at LoyaltyLion.com. Our discussion focuses on the opportunities loyalty programs can bring to businesses. Hint: It's so much more than just giving your customers points.On the Show Today You’ll Learn:How can you make your customers to stay loyal?How can a loyalty program help in this modern upgrading world?Ideas to make your brand more personalized for your customerHow can your given points as a brand to your customer can be worthless?How often do you think do you need to get in touch with your customers?And moreFiona Stevens is the Head of Marketing at LoyaltyLion at loyaltylion.com, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. Fiona has 14 years experience in Marketing, having worked in-house and agency side across functions including PR, SEO, and content. She has specialized in loyalty for retail and ecommerce brands for the past eight years and loves to talk about retention and driving revenue from existing customers.Links & ResourcesWebsite: https://loyaltylion.com/Shopify App Store: https://apps.shopify.com/loyaltylionLinkedIn https://www.linkedin.com/company/loyaltylion/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break Podcast, I talk with Adrien Levinger, Founder & CEO of FAV Solution. We discuss UX/UI best practices and why Shopify brands should be obsessed with user experience.On the Show Today You’ll Learn:How to build a website that is usable for a customer.How should a user journey look on a Shopify store.How should you do user testing once you go online.What do you do if the site content is too heavy.And moreAdrien has a Master of Science in Engineering from Telecom Paris, a top tech school in France.  He combines strong technical engineering knowledge and a unique Client-side experience. FAV Solution is a leading eCommerce dev agency in the US, a Shopify Plus Partner, and a member of 1% for the Planet.Links & ResourcesWebsite: https://favsolution.com/LinkedIn: https://www.linkedin.com/in/adrien-levinger/Chrome extension to check image size vs rendered on screen: https://chrome.google.com/webstore/detail/image-details/aenkfgeagkbpmkbchfbfnkcefogmnboc?hl=enTinyjpg to optimize image weight:  https://tinyjpg.com/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to,I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I talk with Dana Roefer, about the concept of social shopping. Dana is dedicated to showing potential social shoppers how they can change their lives by relying on their circle of entrepreneurs—their social sellers.On the Show Today You’ll Learn:The concept of social shoppingWhat kind of strategies should merchants follow to make their product worthy?How can your customer assist you in staying focused?An overview of the book "Shop Social"And moreDana Roefer is a social selling corporate consultant and LifePlan facilitator who is on a mission to help women recognize their worth, live with intentionality, and transform their buying habits.An active social shopper, she believes that building a micro-community of experts with a vested interest in your well-being is the key to optimal, focused investing in yourself, your home, and your family. Links & ResourcesWebsite: https://www.danaroefer.com/Amazon: https://www.amazon.com/Shop-Social-Connect-Products-Support/dp/1544531206Instagram: https://www.instagram.com/danaroefer/LinkedIn: https://www.linkedin.com/in/danaroefer/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in thI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode features a conversation with Dru Carpenter, Founder & CCO of Slippy.io. We discuss how brands can personalize the unboxing experience and why this is important.On the Show Today You’ll Learn:The best Marketing channel with a high opening rateHow to can increase the lifetime value of your customersWhy the unboxing experience of the customer is so crucialWhy personalization is essentialAnd moreDru Carpenter is the Founder & CCO of Slippy.io. Dru started selling online ~ 6 years ago and joined a fulfillment company called Huboo as one of their first sales hires. He helped scale that business to Series B, and then decided to jump back into the early-stage startup world by joining a company called Scribeless, which provides “handwritten" direct mail services.Combining his experience in selling and then providing fulfillment and direct mail services, he founded slippy to create a new marketing channel for eCommerce and enable brands to personalize the unboxing experience.Links & ResourcesWebsite: https://www.slippy.io/LinkedIn: https://www.linkedin.com/company/slippyio/about/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Here are some tips and strategies on how you can increase your productivity and work less to achieve better results in your business.Want to get in front of 1000's of Shopify merchants and business owners? Become a featured interview guest on the show. More info: https://www.clauslauter.com/podcast-guest-application/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/