

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow revenue faster. You'll discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and techniques that actually move the needle. With 500+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff podcast for staying ahead in e-commerce.🎧 Short episodes, ideal for listening on the go. New episodes every week. Trusted by 35,000+ online sellers and ecommerce operators. Subscribe now and become a smarter online seller today.
Episodes
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Jan 11, 2023 • 8min
Bonus Episode: An Interview with OpenAI GPT-3 Avatar Sophie
In this episode of the Ecommerce Coffee Break Podcast, listen in on a conversation with Sophie, an AI-powered avatar and digital human created using OpenAI's GPT-3 technology. Topics include Shopify, the latest developments in ecommerce, and the implications of artificial intelligence in the field.On the Show Today You’ll Learn:An overview of what's going on in ecommerce.Is artificial intelligence helpful when shopping online?Does artificial intelligence assist shoppers in making decisions?The advantages of selling onlineAnd moreLinks & ResourcesWebsite:: https://iamsophie.io/Website: https://chat.openai.com/Website: https://digitalhumans.com/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the coI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jan 10, 2023 • 23min
Blended Traffic Mistakes (Cold Vs Warm Traffic) | #140 Leo Ebbert
This episode of the Ecommerce Coffee Break Podcast features a conversation with Leo Ebbert, founder and president of Exact Click Digital. We discuss blended traffic mistakes (cold vs warm traffic).On the Show Today You’ll Learn:The biggest traffic mistakes people makeModeling conversion: what is it?Why don’t you need a third-party trackerAre AI campaigns for ads more effective than manual campaigns?And moreLeo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertisingLinks & ResourcesWebsite: https://exactclickdigital.com/LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite biggI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jan 5, 2023 • 20min
Turning Customers And Community Into Affiliates | #139 Noah Tucker
This episode of the Ecommerce Coffee Break Podcast features a conversation with Noah Tucker, Founder and CEO at Social Snowball. We discuss how to turn customers and communities into affiliates.On the Show Today You’ll Learn:What is the significance of affiliate marketingGetting your affiliate program up and runningThe benefit of Social Snowball for merchants & affiliatesHow and when to pay your affiliatesAnd moreLinks & ResourcesWebsite: https://socialsnowball.io/Shopify App Store: https://apps.shopify.com/social-snowballLinkedIn: https://www.linkedin.com/company/social-snowball-app/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about iI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Jan 3, 2023 • 19min
Why Community Strategies Are Critical To Brands | #138 Tarek Mehio
This episode of the Ecommerce Coffee Break Podcast features a conversation with Tarek Mehio of peerboard.com. We discuss why community strategies are important for brands.On the Show Today You’ll Learn:How a community can benefit your brandHow should a merchant approach community buildingWhen to invite customers into the communityHow do you get your community off the ground?And moreLinks & ResourcesWebsite: https://peerboard.com/Shopify App Store: https://apps.shopify.com/peerboardPeerboard community: https://community.peerboard.com/LinkedIn: https://www.linkedin.com/in/tarek-mehio-08805845Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 30, 2022 • 4min
Year End Wrap Up & A Look Ahead to 2023 - Ecommerce Coffee Break Podcast
Just a quick thank you to all our listeners and a preview of what to expect in 2023.More info http://ecommercecoffeebreak.com/ Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee heI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 28, 2022 • 27min
WhatsApp for Sales, Marketing, and Support | #137 Prakhar Vats
This episode features a conversation with Prakhar Vats one of the Founding members at LimeChat.ai. We discuss how to use WhatsApp for sales, marketing, and support.On the Show Today You’ll Learn: The benefits of WhatsApp for online shopping and e-commerceWhat Artificial Intelligence (AI) I can do for your customer communicationThe best way to use WhatsApp for salesAI's ability to handle unusual requestsImplementing AI in Shopify on a technical levelAnd moreLinks & ResourcesWebsite: https://www.limechat.ai/Shopify App Store: https://apps.shopify.com/limechat-shopLinkedIn: https://www.linkedin.com/in/prakharvats/Instagram: https://www.instagram.com/limechat.ai/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on InstaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 20, 2022 • 20min
Sell More With Product Bundles | #136 Leigh Barnes
This episode features a conversation with Leigh Barnes, Chief Technology Officer at weareeight.com . We talk about the topic "What are bundles / bundling?"On the Show Today You’ll Learn:How do bundles work?Examples of bundles, e.g. Pre-made bundles, pick & mix, shop the look, gift boxesWhen is the right moment to present the bundle to your customerHow bundle discounting worksWhat a Bundle Builder can do for youAnd moreLinks & ResourcesWebsite: https://www.bundlebuilder.app/Shopify App Store: https://apps.shopify.com/bundlebuilder LinkedIn: https://www.linkedin.com/company/weareeightEpisode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 14, 2022 • 18min
How To Boost AOV With Custom Thank You Page Upsell Funnels | #135 Ruth Even Haim
This episode features a conversation with Ruth Even Haim, co-founder of ReConvert. We discuss how to boost your average order value (AOV) with custom thank you page upsell funnels.On the Show Today You’ll Learn:The concept of upselling and cross-sellHow do upsells and cross-sells affect revenue and conversionsThe best ways to upsell on the thank you pageHow Reconvert can help ecommerce merchants make more money with less effortAnd moreRuth isn't your typical entrepreneur - she began her career working in the military's IT department before moving to a project lead role in high tech. During this time, she built a small e-commerce business as a side hustle - through that experience, she learned to think like a merchant and see where Shopify's apps store was missing solutions. Together with her co-founder & brother Eric, Ruth has built several amazing products - including Reconvert Upsell, the most popular upsell app on the Shopify platform. ReConvert boasts almost 40,000 active stores and has generated over 3M in revenue for online brands like Tushy, Dress barn, and more.Links & ResourcesWebsite: https://www.reconvert.io/Shopify App Store: https://apps.shopify.com/reconvert-upsell-cross-sellLinkedIn: https://www.linkedin.com/in/ruth-even-haim-b81b7269/lContinue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 11, 2022 • 17min
How To Win In A World Of Disingenuous User Generated Content | #134 Boris Zlatkin
This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content.On the Show Today You’ll Learn:- What is the best way to create user-generated content?- What can you do to motivate people to create customer-generated content (Video Testimonials) for you?- How much user-generated content do you need?- When using Shopify, how does the implementation work- And moreBoris has 10 years of experience in marketing and performance marketing. He was head of marketing for a gift card marketplace ($50M yearly revenue) in 2016-2017, founded and exited a customized jewelry brand, was head of digital at spot.io and VP of marketing at moodifypet.co.uk, a $1M arr subscription business.Links & ResourcesWebsite: https://trusta.app/Shopify App Store: https://apps.shopify.com/trusta?LinkedIn: https://www.linkedin.com/in/boris-zlatkin-47407839/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauterI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Dec 9, 2022 • 21min
How To Influence The Shopper Journey With Video | #133 Ajay Bam
This episode features a conversation with Ajay Bam. We discuss why you need to harness the power of video for your marketing.On the Show Today You’ll Learn:- How to influence the shopper journey with video- The power of video for personalized marketing- How to use UCG content for your marketing- Why video SEO is important- And moreAjay is currently the co-founder and CEO of AI innovator Vyrill.com, a U.C. Berkeley Skydeck-founded startup. Ajay pioneered the adoption of mobile devices for personalized loyalty, rewards, offers, and payment management. He is a recipient of many issued patents in the mobile commerce space. Ajay is an alum of the University of Mumbai, East Tennessee State University, and Babson College with degrees in Computer Science and an MBA.Links & ResourcesWebsite: https://www.vyrill.com/Shopify App Store: https://apps.shopify.com/vyrillLinkedIn: https://www.linkedin.com/company/vyrill/Instagram: https://www.linkedin.com/company/vyrill/LinkedIn: https://www.linkedin.com/in/ajaybam/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remeI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/


