Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Jul 5, 2023 • 19min

Optimizing Your Product Page On Shopify For More Sales | #206 Nkechi Esan

This Ecommerce Coffee Break Podcast episode features a conversation with Nkechi Esan, Founder / Marketing Specialist at ahiastudio.com. We discuss how to optimize your product page on Shopify for more sales.On the Show Today, You’ll Learn:What are common web design mistakesWhat are the different elements that really make a good product detail pageHow does SEO optimization of PDP contribute to conversions.How can professional, high-quality product images positively impact SEO and customer perception?What impact does displaying real-time customer activity have on building trust to drive customer engagement and salesLinks & ResourcesWebsite: https://www.ahiastudio.com/ LinkedIn: https://www.linkedin.com/in/nkechi-esan/Instagram: https://www.instagram.com/ahiastudio/Facebook: https://www.facebook.com/ahiastudioGet access to more free resources by visiting the podcast episode page atbit.ly/3JJWV41Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jul 4, 2023 • 9min

How To Grow Your Email List The Right Way | Bonus Episode

Tune in to this bonus episode of the Ecommerce Coffee Break Podcast, where I spill the beans on a groundbreaking marketing strategy that allows you to grow your email list and make money simultaneously.On the Show Today, You’ll Learn:The importance of growing an email list for merchants and marketers The challenges in growing an email list organicallyHow to make money while growing the email listHow to monetize the signup process for other newslettersWhich email service providers are recommended for implementing this strategyLinks & Resourceshttps://sparkloop.app/https://www.beehiiv.com/https://www.clauslauter.com/http://ecommercecoffeebreak.com/Get access to more free resources by visiting the podcast episode page at https://bit.ly/448Ox6gEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 27, 2023 • 24min

5 Steps to Exit Your Business for Maximum Valuations | #205 Michal Oron

This episode of the Ecommerce Coffee Break Podcast features a conversation with Michal Oron, Co-Founder & CEO of Fortunet. We discuss 5 steps to exit your business for maximum valuations.On the Show Today, You’ll Learn:The steps involved in selling an e-commerce businessHow to create a competitive environment by approaching multiple buyers simultaneouslyWhat factors influence the negotiation processHow to make an informed decision based on unique circumstances and seek professional guidanceLinks & ResourcesWebsite: https://fortunet.net/LinkedIn: https://www.linkedin.com/in/michal-baumwald-oron-9b604620/Facebook: https://www.facebook.com/michal.baumwaldoronGet access to more free resources by visiting the podcast episode page athttps://bit.ly/44ot9JZ Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 27, 2023 • 20min

Complete Customer Journeys & Attribution With Shopify Data | #204 Benji Walvoord

In this episode, we discuss how you can collect, unify and activate your customer data. Benji Walvoord, lead solutions engineer at Rudderstack.com, shares insights about customer journeys & attribution with Shopify data.On the Show Today You’ll Learn:The different sources of data in a Shopify storeHow Shopify merchants can effectively handle the complexity of data from multiple sourcesWhy it is crucial to ensure that data flows in the correct direction in ShopifyHow data attribution does help Shopify merchants gain an understanding of their businessThe benefits of using Shopify's built-in tools for managing dataAnd moreLinks & ResourcesWebsite: https://www.rudderstack.com/Shopify App Store: https://apps.shopify.com/rudderstackLinkedIn: https://www.linkedin.com/company/rudderstack/YouTube: https://www.youtube.com/channel/UCgV-B77bV_-LOmKYHw8jvBwGet access to more free resources by visiting the podcast episode page at https://bit.ly/46mpvC6 Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 26, 2023 • 21min

How to Boost Ecommerce Revenue with Email Marketing and Community Empowerment | #203 Nathan Abbott

In this episode, we discuss the impact of email marketing and community empowerment on ecommerce revenue. Guest on the show is Nathan Abbott, founder of growtrio.com.On the Show Today You’ll Learn:Why e-mail marketing is such an important marketing channel for merchantsHow to explore the broader aspect of e-mail marketingHow to strategically ask relevant questions at key touchpoints along the customer journeyHow to leverage surveys, feedback forms, and post-purchase follow-ups to gather insightsHow to maintain professionalism and brand consistency while conveying your brand’s unique personalityThe frequency of sending messages to customersHow to develop a tailored onboarding strategy, to maximize email marketing successLinks & ResourcesWebsite: https://growtrio.com/LinkedIn: https://www.linkedin.com/in/nathan-abbott-growtrio/YouTube: https://www.youtube.com/@GrowTrioGet access to more free resources by visiting the podcast episode page at https://bit.ly/3CJSx0W Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 22, 2023 • 22min

How Feed Optimization will increase your Pay Per Click conversion | #202 Jacques van der Wilt

This episode of the Ecommerce Coffee Break Podcast features a conversation with Jacques van der Wilt, founder and CEO of DataFeedWatch. We discuss how Feed Optimization will increase your PPC conversion.On the Show Today You’ll Learn:What is a Data Feed, and how does it workWhy does Google disapprove of some productsWhy the title of the product mattersThe pain points faced by merchants when setting up their online storeHow to optimize data in a way that will improve the campaign performanceWhy creating a custom label is importantLinks & ResourcesWebsite: https://www.datafeedwatch.com/Shopify App Store: https://apps.shopify.com/datafeedwatchLinkedIn: https://www.linkedin.com/in/vanderwilt/Twitter: https://twitter.com/jvdwiltGet access to more free resources by visiting the podcast episode page at https://bit.ly/46mrHcD Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 18, 2023 • 4min

Channel Update: Episode 200 & 10,000 downloads/month | #200: Claus Lauter

Welcome to the 200th episode of the Ecommerce Coffee Break podcast, where I'll be sharing exciting updates about our channel and giving you a sneak peek into what's on the horizon.Follow the show on: Twitter https://twitter.com/EcomCoffeeBreakInstagram https://www.instagram.com/clauslauter/LinkedIn https://www.linkedin.com/company/ecommerce-coffee-break-podcast/TikTok https://www.tiktok.com/@ecommercecoffeebreakFor more, check out my website https://www.clauslauter.com/Get access to more free resources by visiting the podcast episode page at https://bit.ly/3JfUi9N Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 14, 2023 • 19min

How to Optimize Your Shipping Operations | #199: Joe DiSorbo

In this episode of the Ecommerce Coffee Break Podcast, Joe DiSorbo, the founder of ship.com, shares valuable insights on how to spend less time shipping.On the Show Today You’ll Learn:Ecommerce logistics: How it worksThe most common mistakes merchants make when shippingWhat is flat rate shipping and how does it workHow to manage the shipping standardsThe shipping solution that is essential for any businessThe best way to endure the package to prevent fraud/theftLinks & ResourcesWebsite: https://www.ship.com/Shopify App Store: https://apps.shopify.com/zensales-1LinkedIn: https://www.linkedin.com/company/ship_inc/Get access to more free resources by visiting the podcast episode page at https://bit.ly/3p1I3Xv Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 13, 2023 • 19min

How To Build A Subscription Business From Ground Up | #198: Sep Advani

Discover the secrets of building a successful subscription business in this episode, featuring Sep Advani, co-founder and partnership manager at Subify.On the Show Today You’ll Learn:Variations of online store recurrent payments Problems that can arise when implementing a subscription modelStrategies to make your customers stayUnderstanding payment failures: common causesKey subscription KPIs for merchantsHow to manage online store recurring paymentsLinks & ResourcesWebsite: https://subify.info/Shopify App Store: https://apps.shopify.com/subify-subscriptionsLinkedIn: https://www.linkedin.com/company/subify-subscriptionsFacebook: https://www.facebook.com/groups/subifyGet access to more free resources by visiting the podcast episode page at https://bit.ly/3P8SLpC Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jun 12, 2023 • 22min

How to Reduce and Optimize Credit Card Processing Fees | #197: Matthew Rej

Discover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.comOn the Show Today You’ll Learn:How payments work in the online shopping worldAn insight into the things companies don’t disclose when charging youHow to optimize your cost structure when it comes to payment gateway processesThe steps to switch to a different payment gateway providerHow to outplay hidden feesLinks & ResourcesWebsite: https://www.merchantcostconsulting.comLinkedIn: https://www.linkedin.com/company/merchant-cost-consulting/Twitter: https://twitter.com/MCCSavingsGet access to more free resources by visiting the podcast episode page at https://bit.ly/3CmPF9Q Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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