Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com.On the Show Today, You’ll Learn:How does loyalty differ from other customer retention strategies?What is the main approach of the loyalty program to retain customers?How does the loyalty program integrate with other apps?What are some examples of successful businesses using the loyalty program?In which types of businesses do reward points and loyalty programs work well?What are effective ways to promote a loyalty program?Links & ResourcesWebsite: https://appstle.com/Shopify App Store: https://apps.shopify.com/partners/appstleLinkedIn: https://www.linkedin.com/company/appstle/Twitter: https://twitter.com/appstleincGet access to more free resources by visiting the podcast episode page atbit.ly/3O9MV5aEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we discuss how you can use Shopify sections, Metafields, and MetaObjects to supercharge your Shopify theme. Our guest on the show is Trudy MacNabb, Co-founder of Up at Five & design-packs.comOn the Show Today, You’ll Learn:What are Shopify sections, and how do they differ from traditional landing page builders?How do merchants pick the right sections for their store and what are the most common ones?What type of customers benefit from pre-configured sections?What is a common mistake people make when using sections in their theme?How can sections help boost the features and user experience in a Shopify store?Links & ResourcesWebsite: https://design-packs.com/LinkedIn: https://www.linkedin.com/in/trudy-macnabb-7b19104a/Twitter: https://twitter.com/dear_trudenceInstagram: https://www.instagram.com/deartrudence/Get access to more free resources by visiting the podcast episode page atbit.ly/3rQoKRUEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Customer loyalty, brand awareness, and customer retention are the topics of discussion in this episode of the Ecommerce Coffee Break Podcast, featuring Phillip Akhzar, Founder and CEO of Arka.com, as the guest.On the Show Today, You’ll Learn:How does packaging impact customers' first impression?What packaging aspects are often overlooked by merchants?How does packaging affect a company's branding and marketing?Can conflicting packaging affect product perception?How can businesses promote sustainability in packaging?Links & ResourcesWebsite: https://www.arka.com/Course: https://www.shopify.com/learn/course/introduction-to-packaging-your-productsLinkedIn: https://www.linkedin.com/in/phillip-akhzar-89612315/Instagram: https://www.instagram.com/arkapackaging/Get access to more free resources by visiting the podcast episode page atbit.ly/3KcbeycEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Tune in to explore the significance of having all your ecommerce, marketing, and finance data centralized. Our guest, Thomas Gleeson, co-founder of StoreHero, shares valuable insights on the subject.On the Show Today, You’ll Learn:How can multiple dashboards become a problem for merchantsWhat is the key question for businesses to determine their profitabilityWhy do many merchants struggle to determine profitability with their current dashboardsWhat additional costs are not accounted for in platforms like Shopify and Google AnalyticsHow often do users receive P&L reportsLinks & ResourcesWebsite: https://storehero.ai/LinkedIn: https://www.linkedin.com/in/thomas-gleeson-74255b96/Twitter: https://twitter.com/StoreHeroAppInstagram: https://www.instagram.com/storeheroapp/Get access to more free resources by visiting the podcast episode page atbit.ly/3rLDEsHEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode of the Ecommerce Coffee Break Podcast features a conversation with Garry Egan, founder of InterLinks. We discuss the user experience benefits of creating site-wide keyword and text links.On the Show Today, You’ll Learn:What are the three main goals of an SEO effortHow to select the right keywords for a product detail pageHow do inbound links benefit SEOWhy should product detail pages avoid external links like social media buttonsWhat challenges do bigger stores face regarding linking thousands of SKUs togetherLinks & ResourcesWebsite: https://getinterlinks.com/Shopify App Store: https://apps.shopify.com/interlinksLinkedIn: https://www.linkedin.com/in/garryegan/Get access to more free resources by visiting the podcast episode page atbit.ly/46SYSVzEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Discover the secrets to achieving 8 Figures in this episode of the Ecommerce Coffee Break Podcast, as Leonardo Caracas, managing partner at Jump Ventures, shares his expertise and insights on a proven playbook.On the Show Today, You’ll Learn:How to identify business scalability and product-market fit using four key KPIsWhat skills are often lacking in founders despite their focus on product and brandHow can a company achieve stellar growth from $1 million to $20 million in one yearHow does the industry-agnostic playbook approach ensure scalability and success regardless of the niche or market segmentHow can merchants tailor their content, offers, and marketing efforts to resonate with customers in diverse industriesLinks & ResourcesWebsite: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get access to more free resources by visiting the podcast episode page atbit.ly/3K1mA8l Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we discuss why 3rd party apps impact Shopify merchant site speed and conversion. Our guest on the show is Darin Archer, Vice President of Product Strategy at yottaa.com.On the Show Today, You’ll Learn:How important is site speed for retaining website visitorsWhat do shoppers prioritize when it comes to websitesWhat is the relationship between speed optimization, SEO, and overall website performanceWhat should merchants do next when they identify website performance or speed issues using analytics and reportsHow do challenges with third-party services impact e-commerce conversion rate and revenue per sessionLinks & ResourcesWebsite: https://www.yottaa.com/Shopify App Store: https://apps.shopify.com/rapid-insiteLinkedIn: https://www.linkedin.com/company/yottaa/Twitter: https://twitter.com/yottaaGet access to more free resources by visiting the podcast episode page at https://bit.ly/3PWUor1Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Learn how to hire a Digital Marketing Manager at a fraction of the cost in this insightful episode of the Ecommerce Coffee Break Podcast.On the Show Today, You’ll Learn:Top signs your business needs a fractional marketing managerThe benefits of a fractional digital marketing managerHow you can find a fractional digital marketing managerLinks & ResourcesWebsite: https://www.clauslauter.com/fractional-digital-marketing-manager/LinkedIn: https://www.linkedin.com/in/clauslauter/Twitter: https://twitter.com/clauslauterGet access to more free resources by visiting the podcast episode page at https://bit.ly/3pCO8djEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Learn the essential steps and challenges of brand expansion with Shopify Plus in this episode of the Ecommerce Coffee Break Podcast featuring David Simões, Founder & Solutions Architect at soundsgood.agency.On the Show Today, You’ll Learn:What are the pros & cons of using Shopify Plus for a Shopify merchantWhat are the best practices for using Shopify PlusWhat are the steps involved in migrating a Shopify store to Shopify PlusHow can Shopify Plus help grow businessesHow can businesses expand into the European e-commerce marketLinks & ResourcesWebsite: https://www.soundsgood.agency/LinkedIn: https://www.linkedin.com/in/davidjsimoes/Twitter: https://twitter.com/davidsimoes_Instagram: https://www.instagram.com/davidsimoes_/Get access to more free resources by visiting the podcast episode page atbit.ly/43ouJurEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Success on Amazon for Shopify brands is the topic of discussion on this episode of the Ecommerce Coffee Break Podcast, featuring Jenna Lieber, the Director of Client Services at turnkeyproductmanagement.com.On the Show Today, You’ll Learn:What are the most common struggles merchants have when they get started with AmazonWhat are the next steps to get an Amazon product ready for saleHow to generate traffic for Amazon’s product listingWhat kind of products and pricing make sense for selling on AmazonWhat are the timelines to be on Amazon Prime Day or ready for Q4Links & ResourcesWebsite: https://www.turnkeyproductmanagement.com/LinkedIn: https://www.linkedin.com/company/turnkey-product-management/Instagram: https://www.instagram.com/turnkeyproductmanagement/Twitter: https://twitter.com/TKProductMgmtGet access to more free resources by visiting the podcast episode page athttps://bit.ly/44itEpcEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/