Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Sep 26, 2023 • 22min

Why You Should Sell On Multiple Marketplaces | #235 Tahir Khan

In this podcast episode, we discuss the reasons why you should consider selling on multiple marketplaces. Our featured guest on the show is Tahir Khan Founder and CEO, of RockitSeller at rockitseller.comOn the Show Today, You’ll Learn:How to reach more customers through multiple e-commerce platformsWhat challenges merchants do face when expanding to multiple marketplacesHow the automated order fulfillment process worksHow to automatically track sales and profitabilityHow to choose which products to list on different platformsHow pricing automation benefits e-commerce businessesLinks & ResourcesWebsite: https://rockitseller.comLinkedIn: https://www.linkedin.com/company/28816713/Facebook: https://www.facebook.com/RockitSeller/Twitter: https://twitter.com/RockitSellerYouTube: https://www.youtube.com/channel/UCXoc4UPj4fsz0TRt5AtXe7QGet access to more free resources by visiting the podcast episode page atbit.ly/3EU1tBVEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 25, 2023 • 21min

How To Deal With Sales Tax For Your E-commerce Business | #234 Jared Smithson

In this podcast episode, we will discuss how to manage sales tax for your ecommerce business. Our featured guest on the show is Jared Smithson, General Manager at RJM Tax Exemption.On the Show Today, You’ll Learn:How to avoid common tax pitfalls and ensure long-term financial success.How merchants can ensure tax compliance before selling in the US.How businesses can calculate and display taxes on their product detail pages.How Shopify helps e-commerce businesses calculate and manage sales taxes.Potential consequences of mishandling sales tax for your business.How businesses can rectify past sales tax compliance issues.Links & ResourcesWebsite: https://www.rjmtaxexemption.com/LinkedIn: https://www.linkedin.com/company/rjmtax/Instagram: https://www.instagram.com/rjmtaxexemption/Facebook: https://www.facebook.com/rjmexpand/Get access to more free resources by visiting the podcast episode page atbit.ly/462NSE9Episode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 20, 2023 • 12min

How To Boost Ecommerce Revenue With AI Photos | #233 Siddharth Prakash Sinha

In this podcast episode, we discuss why images are the building blocks for any strong online business. Our featured guest on the show is Siddharth Sinha, the CEO at Dresma.com.On the Show Today, You’ll Learn:Why are images crucial in e-commerce.What are some common mistakes that merchants make with product images.What equipment is needed for quality product photography.How does the app ensure a consistent image language across a storefront.What types and quantity of images are recommended for a product detail page.In what way does AI assist in choosing suitable backgrounds.Links & ResourcesWebsite: https://www.domyshoot.com/Shopify App Store: https://apps.shopify.com/domyshoot-appLinkedIn: https://www.linkedin.com/company/dresma-ai/Instagram: https://www.instagram.com/_domyshoot_/Facebook: https://www.facebook.com/domyshootbydresma/YouTube: https://www.youtube.com/@domyshootbydresma3203Get access to more free resources by visiting the podcast episode page atbit.ly/3PiRj2wEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you willI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 20, 2023 • 16min

How To Sell Digital Print-on-demand Products With Kunakify Fulfilment | #232 Simon Crack

In this podcast episode, we discuss how to sell digital print-on-demand products such as CDs, DVDs, Blu-rays, or Vinyl Records on Shopify using the Kunakify fulfillment app. Our featured guest on the show is Simon Crack, serial online entrepreneur and founder of kunakify.com.On the Show Today, You’ll Learn:What types of digital products can you create and sell.What file formats and artwork requirements are needed for product creation? What are the advantages of using print-on-demand services? How to handle product sales, printing, and shipping all at once.How to simplify the creation and sale of physical products on Shopify. What are the benefits of white-label printing for your merchandise. How to streamline the order process from Shopify for efficient fulfillment. How to reduce customer service hassles with automated tracking. Links & ResourcesWebsite: https://www.kunakify.comShopify App Store: https://apps.shopify.com/kunakify-automatically-fulfil-your-shopify-cd-dvd-sales-to-kunakiX (former Twitter): https://twitter.com/KunakifyFacebook: https://www.facebook.com/KunakifyGet access to more free resources by visiting the podcast episode page atbit.ly/3ZsioVMEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the apI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 18, 2023 • 23min

Revolutionize Customer Support with AI and Automation | #231 Ray Nolan

In this podcast episode, we discuss how to leverage AI and automation to improve customer support for happier customers and a more profitable business. Our featured guest on the show is Ray Nolan, founder and CEO of eDesk.com.On the Show Today, You’ll Learn:Why is customer support so crucial for e-commerce sellers.How to build a business around long-term customer relationships.How can data be used to understand customer needs and preferences.How can companies effectively collect and interpret customer data.What are the potential pitfalls of collecting too much data from customers.What are some practical examples of using AI to engage customers.What trends are emerging in e-commerce as a result of the COVID-19 pandemic.How can small businesses gain a competitive edge by adapting to changing customer behaviors.Links & ResourcesWebsite: https://www.edesk.com/Shopify App: https://apps.shopify.com/helpdesk-appLinkedIn: https://www.linkedin.com/company/edeskdotcom/mycompany/Insta: https://www.instagram.com/edeskhelpdesk/YouTube https://www.youtube.com/channel/UCUmMfrZ__PVsqksygGXvvQwFacebook: https://www.facebook.com/edeskhelpdeskTwitter: https://twitter.com/edeskGet access to more free resources by visiting the podcast episode page atbit.ly/3EGqU9MEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 13, 2023 • 25min

The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne

This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts.On the Show Today, You’ll Learn:How to build a business around long-term customer relationships.How can data be used to understand customer needs and preferences.How can companies effectively collect and interpret customer data.What are the potential pitfalls of collecting too much data from customers.What are some practical examples of using AI to engage customers.What trends are emerging in e-commerce as a result of the COVID-19 pandemic.How can small businesses gain a competitive edge by adapting to changing customer behaviors.Links & ResourcesWebsite: https://neilhoyne.com/Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659LinkedIn: https://linkedin.com/in/neilhoyneTwitter: https://twitter.com/neilhoyneGet access to more free resources by visiting the podcast episode page atbit.ly/469JrXPEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 13, 2023 • 25min

9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io.On the Show Today, You’ll Learn:What does attribution mean in e-commerce, and why is it essential. How to handle colliding data and get accurate conversion insights. What are the multiple tracking mechanisms for effective attribution.Why is data cleansing vital in the attribution process. What are single-touch attribution models, and how do they work.How do machine learning-powered attribution models benefit e-commerce brands. Why is attribution essential for determining the impact of top-of-funnel ads.How attribution models help brands allocate their marketing budgets.Links & ResourcesWebsite: https://www.northbeam.io/LinkedIn: https://www.linkedin.com/in/philipperoireau/LinkedIn: https://www.linkedin.com/company/northbeam/Twitter: https://twitter.com/northbeamGet access to more free resources by visiting the podcast episode page at https://bit.ly/45Pb3SsEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast onI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 11, 2023 • 23min

How To Turn Customers Into Superfans With Quizzes | #228 Lindsay Kolinsky

In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing at okendo.io.On the Show Today, You’ll Learn:How can brands turn customers into super fans.What key factors contribute to building super fans in e-commerce.How can a quiz help guide customers to the right products based on their needs.What are the benefits of collecting zero-party data from quizzes and surveys.How can quizzes enhance the personalized shopping experience.What role does customer segmentation play in utilizing quiz data.How can surveys help gather internal feedback for brands.How can brands ensure a seamless and branded quiz experience.Links & ResourcesWebsite: https://okendo.io/Shopify App Store: https://apps.shopify.com/okendo-reviewsLinkedIn: https://www.linkedin.com/company/okendo/X (former twitter): https://twitter.com/GetOkendoGet access to more free resources by visiting the podcast episode page atbit.ly/3r8rjPcEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 7, 2023 • 23min

How To Grow Your Revenue With Digital Files | #227 Alessandro Macagno

In this episode, we will discuss how to increase your revenue by utilizing digital files and use digital downloads as effective marketing tools for customer retention, upselling, and cross-selling. Our featured guest on the show is Alessandro Macagno, General Manager at skypilotapp.com.On the Show Today, You’ll Learn:How to effectively sell digital downloads alongside physical products.What are the opportunities for using digital downloads as a marketing tool. How to increase the lifetime value of Shopify customers through digital downloads.What examples exist of successful product bundling in the digital download space.How can PDF stamping enhance the security of downloadable files.How can customer accounts enhance recurring purchases and subscriptions.How to prevent unauthorized sharing of digital download files.Links & ResourcesWebsite: https://www.skypilotapp.com/Shopify App Store: https://apps.shopify.com/sky-pilotLinkedIn: https://www.linkedin.com/company/shop-circle/Get access to more free resources by visiting the podcast episode page atbit.ly/3LfKRIqEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag tI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 5, 2023 • 26min

How to Survive a Recession and Thrive | #226 Mario Peshev

In this podcast episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com.On the Show Today, You’ll Learn:What are some industries that are thriving despite the economic challenges.How can businesses prepare for a recession and make the most of it.How can businesses expand their product offerings to attract more customers.What strategies can help businesses retain their customer base during tough times.Are there specific advertising platforms or channels to consider during a recession.How can entrepreneurs adapt their business models to changing economic conditions.What benefits can pay-later features and solutions bring to an e-commerce store.Links & ResourcesWebsite: https://mariopeshev.com/LinkedIn: https://www.linkedin.com/in/mpeshev/Twitter: https://twitter.com/no_fear_incInstagram: https://www.instagram.com/dailypeshev/Get access to more free resources by visiting the podcast episode page atbit.ly/3P8zVgGEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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