Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Oct 18, 2023 • 25min

Why Sellers Can't Afford to Ignore Amazon's Seller Fulfilled Prime | #245 Manish Chowdhary

In this podcast episode, we discuss why merchants should take advantage of the Amazon Seller Fulfilled Prime program. Our featured guest on the show is Manish Chowdhary, founder and CEO of Cahoot.aiOn the Show Today, You’ll Learn:How to offer fast shipping as a competitive advantage and boost your conversion rates.Pros and Cons of shipping from China.The strategic partnership between Shopify and Amazon, and how it can benefit online stores. The economic factors affecting the upcoming holiday season. How to leverage Amazon's Buy with Prime on your Shopify store.How to market fast and free shipping as a conversion tool to increase sales. Links & ResourcesWebsite: https://www.cahoot.ai/Shopify App Store: https://www.cahoot.ai/order-fulfillment-integration-partners/shopify-order-fulfillment-services-how-to-free-shipping/LinkedIn: https://www.linkedin.com/in/manish-chowdhary/Get access to more free resources by visiting the podcast episode page atbit.ly/490Dhf6Episode SponsorExplore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.For inquiries about becoming a guest or sponsoring the podcast, emaI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 17, 2023 • 22min

Ecommerce Funding Made Simple | #244 Oz Merchant

In this podcast episode, we discuss the tools you need to plan and extend your cash flow to grow your ecommerce business. Our featured guest on the show is Oz Merchant, VP of Customer Success and Support at runviably.com.On the Show Today, You’ll Learn:What challenges do e-commerce businesses face with traditional banks.How does understanding cash flow affect e-commerce success with banks.What data should merchants analyze for financial decisions.Data-driven insights into financial decisions for e-commerce.How can merchants optimize financial strategies.Importance of optimizing businesses before seeking additional capital.Why is it essential to use capital correctly to maximize ROI.Links & ResourcesWebsite: https://www.runviably.comLinkedIn: https://www.linkedin.com/company/runviably/Twitter: https://twitter.com/runviablyGet access to more free resources by visiting the podcast episode page atbit.ly/3S2obj6Episode SponsorExplore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 16, 2023 • 26min

Personalize Online Shopping with the Perfect Human Touch | #243 Stefania Bogdan

In this podcast episode, we explore the revival of the human touch in online shopping. Our featured guest on the show is Stefania Bogdan, Co-Founder of App Attic and Co-Owner of trylantern.com.On the Show Today, You’ll Learn:How to infuse the human touch into online shopping.Why online shopping often feels mechanical and transactional. The importance of conversational shopping in the digital age. Personalization and its impact on customer experiences. A solution for creating dynamic and personalized customer interactions. Real-world examples of how quizzes improve online shopping. A deep dive into customer analytics and its role in optimization. Links & ResourcesWebsite: https://trylantern.com/Shopify App Store: https://apps.shopify.com/perfect-product-finderLinkedIn: https://www.linkedin.com/company/lantern-product-quiz-builderFacebook: https://www.facebook.com/lantern.app.product.quiz.builderGet access to more free resources by visiting the podcast episode page atbit.ly/3RWrEQ9Episode SponsorExplore Lantern, the Shopify app that will revolutionize your store’s shopping experience. Utilize AI-generated quizzes, intuitive flow builders, and precise result paths to decode your shopper's needs. Gather emails and use platforms like Klaviyo, to seamlessly curate tailored interactions, deepening the bond with your customers. No coding, just pure strategic enhancement. Visit https://trylantern.com/ and message their support with “I want my coffee break time” for an extended 30-day free trial.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.For inquirI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 11, 2023 • 26min

From Startup to Sellout: A Guide to Selling Your DTC Business Successfully | #242 Chris Shipferling

In this podcast episode, we discuss the steps you need to follow to make your business saleable. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.coOn the Show Today, You’ll Learn:Key tips for successful business sales. How can merchants ensure their business isn't undervalued when selling.Strategies to drive growth and attract buyers.Role of private equity in the e-commerce market and its impact on sales.Challenges arising from the gap between buyer and seller expectations. Significance of LTV, CAC, and AOV in your business and optimizing them for growth. The power of a well-structured business plan.The crucial language of aligning marketing and finance teams.Links & ResourcesWebsite: https://www.southcol.co/LinkedIn: https://www.linkedin.com/in/chrisshipferlingGet access to more free resources by visiting the podcast episode page atbit.ly/3ttg0SFEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 10, 2023 • 20min

UGC Ad Goldmine: Setting Up Your Creator Funnel Like a Pro | #241 Bostjan Belingar

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.comOn the Show Today, You’ll Learn:How user-generated content can supercharge campaigns.What sets creators apart from influencers in ad content creation.The key to crafting effective creative briefs for content creators.Why it is vital to regularly refresh your ad content.Where merchants can find the perfect content creators for brands.Which age groups respond best to user-generated content in ads.Important legal considerations when working with content creators.Links & ResourcesWebsite: https://www.hustlermarketing.com/LinkedIn: https://www.linkedin.com/in/bostjan-belingar-96aa3a102/X/Twitter: https://twitter.com/HustlerMrktngInstagram: https://www.instagram.com/bostjanbelingar/Get access to more free resources by visiting the podcast episode page atbit.ly/3ZT0QCbEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 9, 2023 • 6min

Life & Channel Update! Here's What's Going On | #240 Claus Lauter

In this podcast episode, I will provide you with an update on what is happening at the Ecommerce Coffee Break Podcast.Links & ResourcesWebsite: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://twitter.com/ecomcoffeebreakGet access to more free resources by visiting the podcast episode page atbit.ly/3LOI9KkEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 5, 2023 • 25min

How To Drive More Sales With Push Notifications | #239 Roger Beaman

In this podcast episode, we discuss strategies for increasing repeat purchases and referral revenue with an innovative retention platform. Our featured guest on the show is Roger Beaman, Co-Founder & CEO at novel.com.On the Show Today, You’ll Learn:Why are referrals thriving in eCommerce, and what data backs this.How do wallet passes offer better push notifications for brands.What are the conversion rates for post-purchase flows, referrals, and second purchases.How do location-based pushes benefit eCommerce and retail.How Shopify merchants can streamline customer logins for better retention.What strategies improve conversion rates for post-purchase flows and referrals.Links & ResourcesWebsite: https://www.novel.com/Shopify App Store: https://app.novel.com/vendor/loginLinkedIn: https://www.linkedin.com/in/rogerbeaman/X/Twitter: https://twitter.com/sirRodgePodgeGet access to more free resources by visiting the podcast episode page atbit.ly/3FnDXO5Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 3, 2023 • 12min

Black Friday Marketing Tips: Tiered Promos To Boost AOV | #238 Nathan Ho

In this podcast episode, we share tips on running tiered promotions for Black Friday and Cyber Monday to boost your Average Order Value (AOV). Our featured guest on the show is Nathan Ho, product manager for EasyGift at 506.io.On the Show Today, You’ll Learn:When to start planning for Black Friday and Cyber Monday promotions.What promotions work best during these sales events.Why gifts are effective incentives for customers.How to set up promotions without incurring losses.When and where to display offers in your store.What triggers activate gift promotions for products or collections.How to effectively target specific customer segments.Links & ResourcesWebsite: https://www.506.io/easygiftShopify App Store: https://apps.shopify.com/gifter-cart-auto-includeLinkedIn: https://www.linkedin.com/company/506-io/X/Twitter: https://twitter.com/506_appsGet access to more free resources by visiting the podcast episode page atbit.ly/3tpYZbKEpisode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Oct 2, 2023 • 28min

Ecommerce Advertising Made Easy With AI | #237 Mati Ram

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.On the Show Today, You’ll Learn:How recent changes, like the decline of third-party cookies, affect e-commerce advertising. The role of customer segments in connecting first-party data with AI-driven advertising. How AI aids in creating campaigns, from ad copy to creative content. Three stages of AI-driven advertising and their collaborative optimization. What is AI's role in budget optimization and bid management.What Preparations are needed before implementing AI in advertising. How AI boosts advertising efficiency in the dynamic world of digital commerce.Links & ResourcesWebsite: https://adscale.com/Shopify App Store: https://apps.shopify.com/adscaleLinkedIn: https://www.linkedin.com/in/mati-ram-0930517/X/Twitter: https://twitter.com/adscaleGet access to more free resources by visiting the podcast episode page atbit.ly/3ZCR1s6Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Sep 27, 2023 • 21min

How To Capture Every Possible Email Address For Black Friday | #236 Adam Robinson

In this podcast episode, we share the secret of how to capture every possible email address for Black Friday. Our featured guest on the show is Adam Robinson, CEO of Retention.com.On the Show Today, You’ll Learn:How did iOS 14 affect e-commerce email marketing.What's the impact of Intelligent Tracking Prevention.How has Klaviyo's tracking changed, and why does it matter.Why is prolonged tracking important for email campaigns.What are the challenges with shorter tracking durations.How can businesses prep for Black Friday in email marketing.When to kick start Black Friday email campaigns? Links & ResourcesWebsite: https://retention.com/Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/LinkedIn: https://www.linkedin.com/in/retentionadam/X/Twitter: https://twitter.com/RetentionAdamGet access to more free resources by visiting the podcast episode page atbit.ly/3EV6n1qEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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