Limited Supply

Most people are still talking about AI. Nik is building with it.In this solo episode, Nik does a live walkthrough of setting up his own ClawBot from scratch and explains why AI has already moved past the “nice productivity tool” phase into something much bigger. He breaks down how to think about bots as second brains, why every operator should be creating separate AI systems for different functions, and how tools like Claude, Telegram, Google APIs, and Fireflies can all work together to create real leverage. Nik shows exactly how he sets up a new bot, why he keeps accounts and permissions separate, and what kinds of tasks these bots can actually handle across content, reporting, research, creative, and operations. If you’ve been hearing people talk about AI agents but still haven’t built one yourself, this episode gives you a practical look at what the setup actually looks like…and why getting started now matters more than waiting for the tools to get even easier. --- Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠advertising.roku.com/limitedsupply⁠⁠⁠⁠. ⁠⁠ --- Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Jeff Katz, Head of Emerging Sales at Roku, with deep experience across broadcast, cable, and ad tech. He explains how streaming is reshaping the media mix. Topics include the shift to measurable, self-serve TV buying, how DSPs tie TV to search and social, creative testing on the big screen, and shoppable TV integrations like Roku-Shopify.

A deep dive into why AI is poised to reshape industries and become an employee-level force. Breakdown of models versus wrappers and how chat interfaces will redefine SaaS. How to build personal AI agents that read emails, Slack, calendars and transcripts to automate workflows. Practical project ideas for turning prompts and context into repeatable business systems.

A deep dive into how DTC is changing and why lean, profitable operations are winning. They explore performance branding and where growth commonly stalls. Hidden cost traps like tariffs, 3PL fees, and inventory are exposed. AI, agentic tools, and Shopify bloat get a closer look as the blueprint for the next five years of ecom.

A tactical breakdown of why great products stall and how messy execution trips them up. Covers packaging, site and PDP fixes that actually convert. Walks through logistics audits, 3PL choices, and unboxing that boosts perceived value. Reviews brand cohesion, positioning, SEO and AI-timed email/SMS flows. Ends with a practical checklist for reducing churn and expanding LTV.

A deep dive into real ecommerce sites and the tiny design choices that drive conversions. Covers homepage hero layouts, collection and PDP structure, loading screens, iconography, and trust signals. Explores merchandising tactics like upsells, pricing nudges, quiz-driven funnels, and checkout UX improvements that quietly build brand equity.

Live teardowns of e‑commerce sites show what separates pretty Shopify skins from real revenue machines. He dissects modules, UX, navigation, microcopy, and merchandising moments many brands miss. Listen for why lifestyle photography and push‑and‑pull storytelling matter, how social proof and PDP structure boost conversions, and what high‑performing supplement funnels do differently.

Dylan Ander, Founder and CEO of Heatmap.com and SEO/CRO specialist, explains why SEO still matters as AI reshapes search. He covers GEO/AEO tactics, programmatic and parasite SEO, how Google and LLMs differentiate people and brands, and strategies to own SERP real estate across platforms.

Ian Myers, Founder and CEO of Oceans, a high-skill operational offshoring firm helping startups scale with global talent. He explains why top offshore hires should be treated as co-pilots, how to build real culture across borders, and practical onboarding for the first 90–100 days. They also cover pairing offshore talent with AI and hiring tactics that distinguish doing the work from owning it.

Join John Scheer, co-founder of Herman-Scheer, a branding agency specializing in health and well-being, as he shares insights on effective branding. He emphasizes that real branding goes beyond logos, centering on clarity and strategy. Discover why positioning decisions matter, especially for new brands. John also advocates for strong messaging over superficial design and the importance of using customer insights. Learn how authentic stories can drive brand identity and why founders should prioritize clarity in their narratives.