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S15 E5: The Truth Behind SEO in the Age of AI (with Dylan Ander, Founder + CEO of Heatmap.com)

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Feb 4, 2026
Dylan Ander, Founder and CEO of Heatmap.com and SEO/CRO specialist, explains why SEO still matters as AI reshapes search. He covers GEO/AEO tactics, programmatic and parasite SEO, how Google and LLMs differentiate people and brands, and strategies to own SERP real estate across platforms.
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ADVICE

Repurpose Blog Posts Everywhere

  • Post the same blog copy across platforms like LinkedIn, Medium, and Blogger to increase surface area.
  • Interlink those posts back to your site to amplify signals and reach.
INSIGHT

Mentions Matter More Than Links

  • Off-site signals and 'semantic mentions' are now crucial for ranking.
  • Dylan explains that mentions without links still register and feed AI/LLM understanding.
ADVICE

Use Programmatic Templates Smartly

  • Use programmatic SEO templates to create many niche-targeted pages from one template.
  • Target long-tail variations like 'joint relief for runners' and monitor results cautiously.
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