Embodied CEO

Emily Hirsh
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Feb 14, 2019 • 16min

47- Hirsh Process Sandbox Testing with Senior Strategist Roger

*SPECIAL GUEST EPISODE* Wanna get to know Team Hirsh a little better? I'm so excited to introduce the genius behind some of our biggest client accounts - Senior Strategist, Roger. In this episode, Roger explains the NEW testing phase we've added to our clients' ad campaigns. It's called Sandbox Testing, because this phase lets us play with ad copy before the full launch.
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Feb 12, 2019 • 11min

46- How many funnels do you need?

There's a lot of misinformation out there (I know, because I hear the stories of overwhelm + failure all the time). So in this episode, I'm clearing up the confusion about the number of funnels you need to succeed, plus what to include and where to start building your Value Ladder.
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Feb 7, 2019 • 13min

45- Do webinars still work?

Yes, webinars work - but not for everyone. The better question is - Will a webinar work for YOU? In this episode, I'm answering the ever-prominent questions, "Do webinars still work?" and "How do I know whether a webinar will work for me?" I'm walking you through the 4 most important questions to ask BEFORE you jump into marketing your next offering.
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Feb 5, 2019 • 12min

44- The difference between marketing a business + marketing a funnel

In this episode I'm talking about the difference between marketing ONE webinar funnel and marketing your whole business. I'm challenging the "bro marketing" mentality that says your one funnel is the single answer to your million dollar dreams. (My opinion: If you're in business for real, it's definitely NOT.)
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Jan 29, 2019 • 13min

43- Why messaging, copy, and creative is so crucial

My Team is well-known for ads that convert, but in this episode - I'm talking about our SECRET to why: Team Hirsh includes a full-house creative team! Copywriters, graphic designers, and a Creative Director whose superpower is whittling away at the description of your ICA until we know exactly the pain points + how you can help.
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Jan 24, 2019 • 13min

42- How to think differently in your marketing

In this episode, I'm detailing the importance of customized marketing strategy in a busy marketplace. I'm asking the questions, "What can you do differently? What can you do to stand out? How can you leverage YOUR personality?"
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Jan 22, 2019 • 18min

41- Behind-the-scenes with our director of strategy, Maria Gudelis

*SPECIAL GUEST EPISODE* with Maria, our Director of Strategy. One of our newer clients had huge success in his first week working with us (think $4k in sales.. before ads!) all because of the customized strategy that our Director of Strategy, Maria, put together in their first call. So I brought her on in this episode to take us behind-the-scenes on how we set our new clients up for success.
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Jan 17, 2019 • 15min

40- The secret behind our hiring that creates massive ROI for clients

I'm creating a boutique marketing experience for every business owner who works with my team - even though we have 75+ clients! Wanna know how we do it? It's all about the people I hire. And today I'm sharing the genius behind a hiring process that brings me the best of the best in ads managers and more.
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Jan 15, 2019 • 13min

39- Why marketing isn't just about the Facebook ads

Facebook ads are the entrance into your funnel, right? Meaning, they're not the whole strategy start to finish. On today's episode, I'm taking you through a case study in failed marketing (i.e. the silo effect that happens when one company runs ads and another writes the copy.. and nobody knows the strategy).
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Jan 10, 2019 • 14min

38- The importance of scarcity in your marketing + offers

"I don't want to be spammy and give a deadline." I hear this time and again from potential partners, and.. I totally get that! I don't want you to be inauthentic or scam your followers either. But, scarcity and urgency in your marketing is crucial. The KEY here is this: You can do it without being "spammy." And I can show you how. In this episode, I'm walking you through the differences between spammy marketing and REAL, intentional, necessary urgency in your online offers (specifically, digital products).

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