Embodied CEO

Emily Hirsh
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Mar 21, 2019 • 15min

57- Huge Facebook Change: Campaign budget optimization with Roger

And in this episode, Senior Strategist Roger is walking you through the "how to's" and what we're seeing on the side of what's working + what's not with this *new* feature. (NOTE: It's not really new; the new part is that it will soon be your only option within ads manager!)
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Mar 19, 2019 • 12min

56- Don't go silent after a launch

In this episode I'm jumping into lecture-mode (just a little bit!) to remind you, "Don't go silent after a launch!" and "YES, your devotion to connecting with your people is required."
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Mar 14, 2019 • 14min

55- Why I'll always have a remote team

This episode is a little different from my usual marketing content, but if you're a business owner with 1+ employees, you've likely asked these questions, too. Listen in, and share your thoughts on Instagram!
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Mar 12, 2019 • 9min

54- Our secret podcast ads funnel

In this episode, I'm detailing a Team Hirsh secret strategy: The Podcast Amplifier Funnel. (My amazing team dreamed this up, and our clients are already seeing huge success!)
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Mar 7, 2019 • 13min

53- Using Instagram Stories strategically

In this episode I'm detailing 3 ways Instagram stories ads work really well for our clients. HINT: These are things you can start doing today (before, during, or after your next launch) to amplify your marketing success!
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Mar 5, 2019 • 14min

52- How to test your messaging in your ads

People often ask me, "How does your Team create ad creative that converts? Can you share your template?" Now, if you've been following along with me for a hot minute you know… #1. TEMPLATES DON'T WORK. And #2. My team of experts is trained in the innovation of testing new creative - on the daily. And yes, you can do this, too! In this episode I'm sharing the "how to" of creating ad copy with strategy and INTUITION (i.e. you have to think like *your* Ideal Client, not mine!).
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Feb 28, 2019 • 14min

51- The second strategy call we added for all our clients, and why you should do this, too!

Facebook reporting of your results can be up to 30 percent off. And third party reporting services are often inaccurate, too - or at least frustrating, confusing, and expensive. This is why Team Hirsh has created an in-house solution for LONG-TERM reporting for our clients. And it's a process you can start using right now, too, because I'm revealing all the details inside this episode!
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Feb 26, 2019 • 9min

50- Small hack to make an ad not look like an ad in the FB feed

People are trained to ignore ads. (You, too, honestly.) Just like switching the TV channel or changing the radio station, people will simply scroll past anything that appears like an ad on Facebook or Instagram. ...Unless you utilize this Team Hirsh HACK.
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Feb 21, 2019 • 10min

49- What you do leading up to the launch is more important than the launch!

How far in advance do you plan for a launch? And what do you do during the "pre-launch" period? Let me tell you this: What you do + how you show up in the months before your big launch will make or break your results. (I'm talking about the lessons learned from some mega influencers we work with.)
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Feb 19, 2019 • 11min

48- What nobody tells you about selling digital products

*Today's topic is controversial (and it's different from my usual marketing advice).* Here's the truth: Building an online empire is hard work. Selling a digital product requires your time AND money. (Yes, you read that right.) In this episode, I'm challenging every single business owner who says, "It's easy! Just follow these 5 steps!" because I want you to know the REALITY before you begin.

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