Embodied CEO

Emily Hirsh
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Aug 8, 2019 • 13min

97- Be Polarizing In Your Marketing

In the increasingly saturated world of online courses + coaching programs, polarization is the only thing that works. But, YOU have to be clear about your bold message before your marketing can hit home for the right people.
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Aug 6, 2019 • 16min

96- The Huge Red Flag With "Guaranteeing" Ad Results

Be careful signing a contract or making a purchase of anything with a "results guarantee" on the price tag - especially if it comes with a timeframe. That's likely a marketing ploy. Here's what to look for instead.
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Aug 1, 2019 • 15min

95- The One Thing Even 8- And 9-Figure Business Owners Are Lacking

You have to be able to measure your marketing success - otherwise you don't have any! And that means, you have to know your numbers. In this episode, I'm helping you answer the question, "What defines successful marketing?"
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Jul 30, 2019 • 19min

94- My Process For Setting All Business + Personal Goals

I get a lot of questions about how I manage my time as the CEO of a growing company. So in this episode, I'm sharing the behind-the-scenes goal-setting process that keeps me on track.
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Jul 25, 2019 • 15min

93- The Process Behind Setting Your Ad Budget

I'm talking you through an in-depth example from one of my IGNITE students: If she wants to make $30K in revenue, what does that mean for her monthly ad spend?
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Jul 23, 2019 • 14min

92- When Does It Make Sense To Go Evergreen?

This is a question I never thought to answer, but it's a common one: "When should I go evergreen with my funnel?" Heads up - it's not about making a certain number of sales first.
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Jul 18, 2019 • 15min

91- Is Your Offer The Problem?

If you're following a proven webinar funnel strategy + your offer is solid, the problem with your funnel is likely (yes, I'm saying it again) - your messaging + the way you position your offer.
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Jul 16, 2019 • 15min

90- The Mistake I Made In My Org Chart

Until recently, I had only one touchpoint with my employees. In this episode, I'm detailing why this was a mistake + how I fixed it within a month.
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Jul 11, 2019 • 14min

89- Marketing Should Be An Above-The-Line Expense

Marketing should be an above-the-line expense. You should be intentionally investing in marketing every month. And here's what that means for my business.
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Jul 9, 2019 • 12min

88- Ads Amplify What You Have Already, Not Fix What Isn't Working

If you have a crappy product or a broken funnel, ads can't help you - because ads can only amplify what's working already, not build your foundation.

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