Embodied CEO

Emily Hirsh
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Jul 9, 2020 • 20min

196 - How To Get Your Audience & Leads To Take Action

Getting your audience and leads to take action is every entrepreneur's and business owner's goal, but getting them to actually do it isn't always so easy. Well, I should say it's not easy if you don't know the right strategies to drive them to take action.So what CAN you do? I know two surefire ways to make sure your audience and leads go from passive bystanders to action takers, and I'm letting you in on my secrets in today's episode of The Hirsh Marketing Underground Podcast.
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Jul 7, 2020 • 21min

195 - Influencer or Influential Entrepreneur?

Here's a question you might never have asked yourself: are you an influencer, or an influential entrepreneur? Now traditionally, many of my clients fall into what most people would consider to be an "influencer," but really, I think they should be called an "influential entrepreneur." In today's episode of The Hirsh Marketing Underground Podcast I'm discussing and defining the differences between the two, and explaining how they affect your social media marketing strategy in the long game.
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Jul 2, 2020 • 24min

194 - The 5 Keys To Massive Marketing Success

In this episode of The Hirsh Marketing Underground Podcast I'm diving in to my five keys to massive marketing success. These are essential foundational keys that you must continually prioritize in order to achieve success, no matter where you are in your marketing. Even if you're successful right now, it's always good to remind yourself of these keys and keep them in the forefront of your mind, because I guarantee as you're listening you'll be like "Man, you know what? I forgot about that!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-194
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Jun 30, 2020 • 17min

193 - How Do I Reach More Of My Target Audience

"How do I reach more of my target audience?" Creating goal-breaking ads and reaching your perfect audience are NOT the result of using any special 'ninja' targeting strategies. It *surprise, surprise* all comes down to using a process and following a system that leads to you truly understanding the audience you're trying to attract. First, you have to get clear on who your target audience is, and really dig deep. Once you have that figured out, you have to build a solid foundation for your targeting and messaging. I'm sharing my ultimate strategies on how to do just that in today's episode of The Hirsh Marketing Underground Podcast. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-193
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Jun 25, 2020 • 25min

192 - If You Care About Your Business You'll Prioritize This

Today I'm diving into a topic that is priceless and will change your life, change your business and make marketing (and selling!) easier forever. If you care about your business you must prioritize visibility. There is one major thing you have to do in order to do this: CREATE VALUABLE CONTENT. I repeat: CREATE VALUABLE CONTENT. I guarantee that committing to creating consistent and valuable content will not only improve your marketing, but also lead to positive growth in your business AND gain you a loyal audience who will stick with you through the thick and thin. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-192
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Jun 23, 2020 • 17min

191 - Why Are My Leads Not Converting To Buyers

Today, I'm going to talk about a difficult scenario: What to do when your leads aren't converting to buyers. If you're in this situation, don't run or feel bad! This is a very common problem with very tangible solutions. In this episode, I'm sharing the four main reasons why your leads are not converting and why the last thing you should do is just throw your hands up and say, "this isn't working!" For complete show notes, visit - www.hirshmarketing.com/podcast-episode-191
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Jun 18, 2020 • 23min

190 - Common Challenges When Scaling Ads

Hate to break it to you, but you can't just let your Facebook ads sit for months and months and expect them to magically "work". Scaling doesn't come easy... but it also doesn't have to be this scary and mysterious process! So if you're in a position where you're trying to increase not just your ad spend, but also your revenue from ads, then this podcast is for you. In this episode I'm going to lay out the FOUR MOST COMMON MISTAKES I see people make when scaling ads + what you can do to avoid them ... and make scaling less scary! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-190
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Jun 16, 2020 • 20min

189 - What To Expect With Lower Ticket Offers

Today I want to talk through the purpose of lower ticket offers because lately I've been seeing a lot of success with what we call "SLO" or self liquidating offer funnels. This success didn't just pop out of thin air… My team implemented specific strategies from the start in order to make our lower ticket offers profitable in the long run. Why is it so important to invest this energy into your SLOs? Because you're either making or breaking your customer's trust when they purchase them!! In this episode of I'm going to go over: Why you should over-deliver with your low ticket offers The steps you can take to make your offers more profitable Exactly what you should avoid when working with SLOs For complete show notes, visit - www.hirshmarketing.com/podcast-episode-189
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Jun 11, 2020 • 20min

188 - Your First 90 Days Running Ads To A New Funnel Or Offer

A very common marketing question I get is, "When will I see results?" Are we talking a year? A month? Six months? I think it's safe to say that when it comes to marketing, most people don't want to play the long game. Why should they? Playing the waiting game can be nerve wracking because of the uncertainty that comes with it. Because like with most things, there's not one right answer... … but what I am certain about is this, the long game shouldn't be dreaded! In today's episode I'm going to break down different scenarios that could happen during your first 90 days running ads to a new funnel or offer along with: Why mindset matters Volume vs Quality How to improve your targeting For complete show notes, visit - www.hirshmarketing.com/podcast-episode-188
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Jun 9, 2020 • 24min

187 - When Do I Increase My Ad Spend?

This is a common marketing question new + experienced business owners ask: When Do I Increase My Ad Spend? It's a bit more complicated than "Increase your ad spend when..." In this episode, I'm walking you through: When you should increase your ad spend How much you should be spending Which numbers you need to track through the entire scaling process I'll also go over the #1 mistake I see people make when budgeting for ad spend and how you can avoid it! For complete show notes, visit - www.hirshmarketing.com/podcast-episode-187

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