Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

If you’ve been putting off starting a podcast because you're not sure it’ll actually move the needle for your business, this one’s for you. Fellow podcast host and clinical psychologist Dr. Christine Li joins me to help you overcome the self-doubt, perfectionism, and procrastination that’s keeping you from getting started (hey, we’ve all been there).From building authority right from the start to turning your show into a powerful audience-building tool, you’ll walk away knowing exactly how to crush those “Is podcasting really worth it?” fears — because every day you wait is another opportunity for someone else to launch the podcast your audience is searching for.So if you're ready to stop overthinking and finally hit publish on your podcast (or if you just need a kick in the pants to get out of your own way), hit play and let’s make your business bingeworthy.1:58 - The Real Cause of Perfectionism and Procrastination in Podcasting12:20 - Building Your Authority from Day One with Your Podcast14:32 - Turning Your Podcast into a Powerful Client Acquisition Tool17:23 - Why Waiting to Start a Podcast Limits Your Business Growth19:54 - How to Stop Overthinking and Finally Press Publish on Your Podcast Episode Links:Check out Dr. Christine’s podcast: Make Time For SuccessConnect with Dr. Christine Other Episodes You’ll Enjoy:Achieving Goals with Ease: Embrace The “Be Do Have” Model  → This episode was recorded on the Deity VO-7U...Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so that it gets found 24/7.Got Podcasting Questions? Send 'em! We'd love to answer your Q in an upcoming episode.Or, apply for a spot on the show to get live podcasting help from Courtney....Special thanks to our sponsor, Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re putting out episodes but not seeing listeners, leads, or sales, book a free strategy call to find out what’s not working and how to fix it.Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. A...

James Cridland, editor-in-chief of Podnews, shares his expertise on the evolving podcasting landscape. He discusses the decline of download metrics as the gold standard and how YouTube is reshaping podcast discovery, despite its limitations. Cridland also emphasizes the necessity of maintaining human creativity in an era increasingly influenced by AI. He warns that defining what truly constitutes a podcast is becoming more complex, urging creators to focus on genuine content that resonates with audiences.

James Cridland, Editor-in-chief of Podnews and a broadcasting veteran, shares his expertise on the transformative changes in podcasting. He highlights the booming niche podcast trend and discusses how these shows are thriving in today’s market. Cridland challenges the notion that video is essential, asserting audio's primary importance. He provides insights on measuring growth beyond downloads and stresses the keys to long-term success: consistency and community engagement. Essential listening for any aspiring podcaster!

Unlock the secrets to making your podcast shine in search results! Discover how to analyze your competitors' keyword strategies and identify the best terms to attract your ideal audience. Learn the importance of strategic keyword placement for maximum impact. Plus, explore essential tools that can help you refine your SEO approach. Get ready to boost your visibility on popular platforms like Apple and Spotify and reach new listeners every day!

Discover game-changing strategies to boost your podcast's visibility on Apple and Spotify. Learn the art of effective SEO and how to find the right keywords that attract your target audience. Uncover the secrets to ranking higher in search results and building instant credibility. Dive into the importance of adapting to listener behavior for increased downloads and monetization. Get ready to elevate your show and reach new listeners!

Worried your podcast idea is too niche, or that maybe your ideal audience doesn’t really listen to podcasts? Those might just be the signs you need to take the leap.In this episode, I’m joined by fellow podcast host Laura Brazan who launched a show in a niche that doesn’t typically listen to podcasts — and crushed it.Breaking into the Top 100 across the US, UK, and Australia, Laura shares how she turned a personal need into a movement while tackling every tech challenge along the way.If you’ve ever doubted your ability to start a podcast from scratch but believe you have a message worth building a movement around, hit play and let’s make your business bingeworthy.0:04 - Can Your Podcast Thrive in an Unlikely Niche?6:35 - How to Break into the Top 100 (Even Without a Big Audience)8:35 - How to Turn Your Podcast into a Community (Even if You’re Not Selling Anything)13:20 - Why the Tech Side of Podcasting is Easier Than You Think16:25 - The One Thing Keeping You From Getting Bigger Results with Your Podcast Episode Links:Check out Laura’s Podcast: Grandparents Raising Grandchildren  → This episode was recorded on the Deity VO-7U...Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so that it gets found 24/7.Got Podcasting Questions? Send 'em! We'd love to answer your Q in an upcoming episode.Or, apply for a spot on the show to get live podcasting help from Courtney....Special thanks to our sponsor, Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re putting out episodes but not seeing listeners, leads, or sales, book a free strategy call to find out what’s not working and how to fix it.Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. A...

Discover how a podcast description can lure in listeners or lead them to scroll past. Explore the psychology behind why potential audience members hesitate to press play. Learn practical strategies to transform dull descriptions into captivating hooks. Compare podcasting to bestselling books for greater insights. Uncover the secrets of creating engaging and SEO-friendly descriptions to stand out in a crowded market and connect authentically with your ideal audience.

If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.0:48 - Why Video Isn’t the Lead Actor in Podcasting1:36 - Why Downloads Don't Tell the Whole Story3:31 - The Most Powerful Way to Stay Motivated in Podcasting6:25 - The Real Stats Behind Today's Top-Performing Podcasts10:13 - The One Question to Ask Before You Quit Podcasting Episode Links:Buzzsprout.com/statsNew to podcasting? As a bonus for our listeners, you can get a $20 Buzzsprout credit when you sign up through this link, thanks to Tom and the team over at Buzzsprout.   → This episode was recorded on the Deity VO-7U...Love this show? Say thanks in true podcasting style by leaving a review or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so that it gets found 24/7.Got Podcasting Questions? Send 'em! We'd love to answer your Q in an upcoming episode.Or, apply for a spot on the show to get live podcasting help from Courtney....Special thanks to our sponsor, Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re putting out episodes but not seeing listeners, leads, or sales, book a free strategy call to find out what’s not working and how to fix it.Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. A...

Tom Rossi, co-founder of Buzzsprout, dives into the essential strengths of audio-only podcasting. He discusses how audio fosters deeper connections with listeners, and why the stress of video production isn't worth it for most creators. Tom emphasizes that staying true to one's podcasting goals is crucial and that audio can offer authentic self-expression without the constraints of video. He also shares tips on leveraging video without sacrificing the essence of audio, guiding podcasters to reassess what success truly means in this evolving landscape.

In this chat, YouTube strategist Erika Vieira shares her expertise on optimizing video content for podcasters. She highlights the biggest mistake podcasters make when utilizing YouTube, stressing the need for original content instead of merely reposting audio. Erika explains how YouTube's unique dynamics require tailored strategies for engagement and reveals the key differences between podcast and YouTube content. Plus, she provides insights on using analytics to enhance viewer retention and overall performance!