The Action Catalyst

Scott Stratten, Creator and President of UNMarketing Inc, explains what marketing is at it's core, and how you're never NOT doing it. Hear Scott's full interview in Episode 140 of The Action Catalyst.

Adam Outland, Action Catalyst host and President of Southwestern Consulting, and David Stuart, President and Founder of Southwestern Insurance Group, break down how they've each re-examined the structure of their long-standing businesses, including a few key decisions on what NOT to do, taking a hard look at where true revenue comes from, reframing and calculating risk, following the data, the push-pull relationship with tradition, improving the client experience, bringing technology into the mix, and the superpower of curiosity.Mentioned in this episode:This episode is brought to you by Southwestern Coaching.Southwestern CoachingThis episode is brought to you by Southwestern Insurance Group.Southwestern Insurance Group

Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI, and explain how you can even use AI to learn more about...AI!Hear Ed and Chad's full discussion in their very special episode of The Action Catalyst.

Scott Stratten, Creator and President of UNMarketing Inc, explains how the context defines which sales approach you need, why marketing is an "always on" function, the huge lesson he learned from his wife's business, and the fear, promise, and future of social media and AI.

Ron Alford, Senior Partner and a Professional Sales and Leadership Coach at Southwestern Consulting, lays out his holistic approach to coaching.Hear Ron and Josh's full interview in Episode 217 of The Action Catalyst.

Action Catalyst host Stephanie Maas helps turn the page on 2025, and takes a look ahead for this podcast and all of our listeners!

Host Adam Outland bids farewell to 2025, and looks ahead to the new year and everything that's in store for our listeners!

Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI and other tech, and offer an in-depth use case as well as some guiding principles for vetting potential tools and vendors, engaging stakeholders in your operation, integrating into existing systems, and even using AI to learn about AI.

Alex “Sandy” Pentland, a Professor at MIT, a Stanford University Fellow, and one of the most cited computational scientists in the world, explains the misunderstood issues around artificial intelligence, including alignment and human centricity, and shares the way you can apply AI in your business straight away that he calls "a little bit of genius".Hear Dr. Pentland's full interview in his special bonus episode of The Action Catalyst.

Host Adam Outland wishes all of our listeners a very "Catalyst" Christmas!