

The Action Catalyst
Southwestern Family of Podcasts - Southwestern Family of Companies
The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond.
Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
Episodes
Mentioned books

Feb 4, 2026 • 3min
Overtime with Outland: Jimmy Wales, Episode 499
Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episode 499 with Jimmy Wales, Founder of Wikipedia and the Wikimedia Foundation.

Feb 3, 2026 • 34min
The Seven Rules of Trust, with Jimmy Wales | (Leadership, Internet, Entrepreneurship, Media)
Jimmy Wales, Founder of Wikipedia and the Wikimedia Foundation, replays the origins of Wikipedia and the unique challenges it faced, examines the emotional and practical implications of trust, and chats about working with for-profit vs non-profit stakeholders, his issues with large language models and the way they work, the polarization of societal and business interests, and why he remains a “pathological optimist”.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student Coaching

Jan 30, 2026 • 10min
Grammy Winners on The Action Catalyst
In honor of this year's Grammy Awards, we are taking a look back at a pair of Grammy nominated and Grammy winning artists that we have had the pleasure of welcoming to The Action Catalyst. We begin with Freddie Ravel, a virtuoso piano player and more who has performed with some of the biggest names in music, and co-produced and wrote the title track, as well as performed on the George Benson/Al Jarreau album “Given It Up”, which won 4 Grammys in 2007, and was nominated for a 5th, and continue with Dennis Scott, a two-time Grammy Award winner for his work in children's music, first on an album of country songs for Sesame Street, and second for a collection of music from Mr. Fred Rogers. Dennis is also the recipient of two Emmys, a Parent’s Choice Award, and a Telly.Hear Freddie's full interview in Episode 258 of The Action Catalyst.Hear Dennis' full interview on Episode 367 of The Action Catalyst.

Jan 29, 2026 • 3min
CLIP: The McDonald's Ball Pit of Fitness
Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, explains why the fitness industry is like the McDonald's ball pit, and what AI has taught his team about the behavior of it's gym members.Hear Dave's full interview across Episodes 497 and 498 of The Action Catalyst.

Jan 27, 2026 • 16min
REMASTERED: Accounting for the Numberphobic, with Dawn Fotopulos | (Finance, Business, Education, Mindset)
Dawn Fotopulos, Founder of Hidden Profit Academy, and Associate Professor of Business at The King's College, lays out the 3 financial questions to ask when running ANY business, what bankruptcy IS and ISN'T, the 3 main parts of a balance sheet, recognizing accounting yellow flags, and the importance of adopting a new mindset around managing your money.

Jan 26, 2026 • 3min
Overtime with Outland: Dave Mortensen, Episodes 497 and 498
Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episodes 497 and 498, with Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands.

Jan 23, 2026 • 22min
Living in the Grey, with Dave Mortensen | (Fitness, Leadership, Franchising, Partnerships)
Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, continues the conversation with insights on advancement vs perfection, noise vs value, the 80/20 rule of where good ideas come from, listening to the voice not speaking in the room, and how to "live in the grey".Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student CoachingThis episode is brought to you by Southwestern Coaching.Southwestern Coaching

Jan 22, 2026 • 3min
CLIP: The Super Power That Fights Risk
Adam Outland, Action Catalyst host and President of Southwestern Consulting, examines the true superpower of curiosity and it's relationship to risk, both in the business realm, and on a personal level.Hear more from Adam in his appearance in the Action Catalyst Panel, "Scaling With Purpose".

Jan 20, 2026 • 33min
Leading With Purpose, with Dave Mortensen | (Fitness, Leadership, Franchising, Partnerships)
Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, recounts the improbable meeting between himself and his business partner of over 30 years, and shares why 80-90% of any great idea isn't about the idea itself, the secret to truly great partnerships, the 4 Ps of executing their business, doing vs leading, identifying passion and talent, and why the fitness industry is like the McDonald's ball pit.Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student CoachingThis episode is brought to you by Southwestern Coaching.Southwestern Coaching

Jan 15, 2026 • 3min
CLIP: Never NOT Marketing
Scott Stratten, Creator and President of UNMarketing Inc, explains what marketing is at it's core, and how you're never NOT doing it. Hear Scott's full interview in Episode 140 of The Action Catalyst.


