

Insurance Innovation
e123
Insurance Innovation covers interesting topics for life and health insurance marketers and execs. We focus on topics that matter to marketers, carriers and service providers - what is selling, who is buying, marketing tactics and techniques, using data effectively, platforms for marketing, career advice and of course innovation. We feature executive guests who bring a wide range of experiences across insurance categories and channels of distribution. Our host Alan Edgin leads the conversation based on his own 20+ years of experience in the business, with sales and marketing experience at carriers, IMOs and his own IMO. Join us! Send feedback or requests for specific guests to podcast@e123insurtech.com
Episodes
Mentioned books

Jul 21, 2023 • 32min
Shelley Bailey - personal experience led to new fertility benefit that’s 30x less expensive than IVF
Innovative Fertility Benefits! Learn how Shelley Bailey, CEO of Famlee, has created a new model for affordable and accessible fertility benefits that can save employers and individuals significantly compared to traditional IVF coverage.Shelley has an inspiring personal story of overcoming her own fertility challenges by taking a more proactive, holistic approach before considering invasive procedures like IVF. This led her to create Famlee's step therapy solution focused on underlying health factors, at-home labs, telehealth, and generic medications.For insurance marketers, brokers, carriers and employers interested in fertility benefits, Famlee provides a win-win: happier, healthier employees and dramatic cost savings of up to 30x over IVF solutions. This is an enormous saving for self-insured employers who provide fertility benefits. And an interesting add-on for ACA policies.This episode is a must-listen for anyone involved in employee benefits, HR, insurance, and women's health.Insurance Innovation, brought to you by e123.

Jun 28, 2023 • 33min
Andrew Bard - how carriers, brokers, and distribution partners can thrive in this dynamic environment
Join Alan Edgin and Andrew Bard, CEO of Optimed Health discussing the ever-changing landscape of the health insurance industry and how carriers, brokers, and distribution partners can thrive in this dynamic environment. Optimed focuses on efficient distribution through partnerships with call center agencies and embraces technology-driven approaches.From his experience at Optimed and with Tokio Marine Medical Insurance Services, Andrew discusses efficient distribution, maintaining distribution focus, driving persistency, the use of AI to find signals, and enabling agents with data. He also touches on the future of the TPA market. And the process of continual improvement for open enrollment. Insurance Innovation, brought to you by e123.

Jun 6, 2023 • 30min
Scott Goldberg - can innovation happen across carriers and distributors?
Join Alan Edgin and Scott Goldberg, President of the Consumer Division at CNO Financial Group, discussing innovation and distribution - and specific approaches for CNO brands like ColonialPenn and Bankers Life. Based on his extensive insurance background with roles in strategy, marketing, and sales, Scott shares insights on innovation in the industry. Scott emphasizes the importance of collaboration, flexibility, and data analytics - and in particular how he uses distribution partner collaboration in the innovation process. He digs into the challenges involved in rolling out new products, as well as the importance of using data to improve customer service and manage risk. If you're looking for ways to stay ahead of the competition, this podcast is a must-listen. The Insurance Innovation podcast is hosted by e123’s own Alan Edgin. Alan’s experience from carriers to IMOs guides the conversation in a way that anyone interested in marketing and selling more products will appreciate.Insurance Innovation, brought to you by e123.

May 17, 2023 • 32min
Barry Stowe - are all sales created equal? Plus tips & techniques from international market experience.
Hear a thoughtful view from the top - and why all sales are not created equal. Barry Stowe, currently a Board Director at Zurich Insurance and formerly CEO of Jackson National talks about pragmatic topics around time to market and getting ideas translated to products on the street in weeks, not years - and what it takes to get there. His extensive international experience brings a broader perspective to understanding consumer needs and considering many market dynamics in decision making - and a keen eye towards the difference in distribution. This is the latest episode of Insurance Innovation, hosted by e123’s own Alan Edgin. Alan’s experience from carriers to IMOs guides the conversation in a way that anyone interested in marketing and selling more products will appreciate.Insurance Innovation, brought to you by e123 - the premiere life and health distribution management system.Insurance Innovation, brought to you by e123.

Apr 27, 2023 • 36min
Jon Karlin - Can IMOs create insurance products?
Hear how a super-creative, entrepreneurial and energetic marketer blends traditional parts of the business in new ways to drive innovation. Jon Karlin, CEO of Churchill Innovative Holdings and IMO Neo Insurance Solutions, uses a focus on automation, consolidation of data, and mixing many aspects of the insurance business together to create and market unique insurance products. Jon stitches together products from 20 carriers with MGA, IMO and downlines, leads, financing, and TPA services as needed.This is the latest episode of Insurance Innovation, hosted by e123’s own Alan Edgin. Alan’s experience from carriers to IMOs guides the conversation in a way that anyone interested in marketing and selling more products will appreciate.Insurance Innovation, brought to you by e123.

Mar 19, 2023 • 30min
Lane Kent - the latest in Pet Insurance marketing and innovation
Join Alan Edgin and Lane Kent, CEO of Independence Pet Group as they discuss the evolution of pet insurance and pet insurance marketing. Hear about trends, new kinds of insurance, and the role of data in evolving products. Lane also elaborates on the culture of innovation at Independence and how they promote innovation. Insurance Innovation, brought to you by e123.


