Second Life

Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye’s more than ready for whatever her new chapter holds after building a hugely successful company from scratch.

Pamela Love is the jewelry designer behind Pamela Love Jewelry, a line of sustainable, celestial-inspired jewelry. Since founding her namesake brand in 2008, Love’s timeless pieces have been highly sought after by those who share her love for tarot, astrology, and the spiritual world. Who What Wear Editor in Chief Kat Collings sits down with Love to talk about her early days creating her own jewelry before starting her brand, her relationship to the stars, and the story behind Pamela Love’s iconic gold-plated five-spike ear jacket. Plus, she gives us the inside scoop on her new tarot deck and book, Infinite Door, out now.Shop our editor's eBay picks here!

Jennifer Anderson is the founder of Kids Eat in Color, a platform dedicated to providing families with the resources they need to feed their children nutritious foods and build healthy eating habits. Anderson’s passion for nutrition started during her time working in the nonprofit space, leading after-school snack programs. Her experience inspired her to go back to school and study the science of nutrition. After earning her master’s degree in public health and becoming a registered dietician, she went on to lend her expertise to various nutritional education programs, including the USDA’s SNAP-Ed program, an initiative aimed at providing nutritional resources to low-income families nationwide. But even with all of her experience working as an expert in the field, Anderson struggled to feed her children. She started documenting the meals she’d make for her kids on Instagram, sharing her strategies for how to get them to eat different food groups with other parents who might be struggling to feed their picky eaters. Today, Kids Eat in Color has grown from a small Instagram page to a platform with 2 million followers, has expanded offerings to include recipes, educational courses for parents, and meal plans, and works to support food justice initiatives offline.

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down in the studio with senior editors Eliza Huber and Tara Gonzalez to debrief on everything they saw during NYFW. They dissect the trends they saw on and off the runways—from aprons to feathers to hoop skirts—and dig into the overarching shift toward wearability and practicality this season. Plus, they’re covering Rachel Scott’s first Proenza Schouler collection, why mermaidcore isn’t dead, and the COS pieces that dominated street style this past week.Shop our editor's eBay picks here!

Sarah O’Leary is the CEO of Willow Innovations, the inventors of the first wearable breast pump. She began her career as a consultant for private equity clients, learning firsthand how businesses make big decisions and developing her problem-solving skills. She then made the switch from advising companies to helping run them when she went to work for a client. O’Leary transitioned into brand development and growth in the e-commerce and retail space at companies of all sizes, refining her skills. Willow Innovations reached out to her to recruit her shortly after she became a mom. The offer came while she was navigating postpartum life and reconsidering how she wanted to invest her time. She accepted Willow’s offer because she believed in the company’s commitment to showing up for moms like her. O’Leary joined as the company’s vice president of growth, helping expand Willow’s product offerings and its identity as a brand that supports moms beyond breast pumps. The results she drove and her years of experience made her the perfect candidate for the role of CEO when the time came to select a new one.

Nirvana Jalalvand, Francesco Pegoretti, and Lynn Johnston are the hair-and-makeup masterminds behind Netflix’s hit show Wednesday. To celebrate the release of the show’s highly anticipated second season, Who What Wear beauty editor Kaitlyn McLintock sits down with the team to discuss how they drew inspiration from the original black-and-white run of The Addams Family (1964) when designing the show’s color palette. They get into the changes they made from season 1 to demonstrate how our favourite Nevermore Academy students have grown since we last saw them. Plus, they tell us what products they used to create Wednesday’s signature gothic look on Jenna Ortega.Shop our editor's eBay picks here!

Sarah Harrelson is the founder and editor in chief of Cultured Magazine. She initially thought about going into politics, but things changed when she discovered her love for publishing as an intern at Elle. She moved to Miami to work her way up the masthead at a smaller publication, climbing to the role of editor in chief in less than a year. She continued growing her skills as an editor at major magazines such as Women’s Wear Daily, W Magazine, and Seventeen Magazine. Though she went on to lead publications in the years that followed, Harrelson wanted to create something of her own. She had a vision for an arts-and-culture magazine that looked beyond household names in its coverage and highlighted emerging artists. In 2012, she used her years of experience leading publications and starting them from scratch to bring her vision of Cultured to life. Today, the magazine is revered by its cult following for its unique coverage of undiscovered talent.

Kristen Nichols, Associate Director of Special Projects at Who What Wear, and Audry Hiaoui, Associate Shopping Editor, dive into the must-have trends for fall. They explore runway favorites like faux fur and sculptural silhouettes, sharing styling tips and brand recommendations. The duo discusses how to shop for moody aesthetics and vintage leather, along with standout outerwear pieces for the season. From sophisticated office outfits to chic night-out looks, they outline essential wardrobe updates that balance functionality with style.

How size-inclusive is the bridal industry? In this episode, Associate Features Editor Ana Escalante breaks down her recent piece about her search for the perfect wedding dress as a plus-size bride. She and Editorial Director Lauren Eggertsen unpack the unfair dilemma that plus-size brides often find themselves in: either shopping for a mass market dress that doesn’t suit their style, or paying tens of thousands for a custom gown because the demi couture boutiques don’t offer their size. Ana shares clips of her interview with plus-size bridal stylist Alysia Cole about the bridal “fat tax” — as well as her interviews with bridal designers Alexandra Grecco and Jenny Yoo about what brands can do to make every bride feel beautiful. Plus, Ana and Lauren give their advice to any bride looking for the dress of their dreams.Shop our editor's eBay picks here!

Katlin Smith is the founder and CEO of Simple Mills, a food company that makes a wide array of delicious gluten-free, grain-free, paleo-friendly, and non-GMO foods. Before starting her own company from scratch, Smith was a strategy and operations consultant. After years of relying on processed foods because of her demanding job, she switched to a Paleo diet in hopes of reaping the health benefits. Disappointed with the lack of store-bought options for her new lifestyle, Smith started making recipes of her own using healthier ingredients like almond flour and coconut sugar. With no background in food production or distribution, Smith reached out to her local Whole Foods when she was ready to sell her now-famous Almond Flour Muffin Mix. When the chain agreed to sell it on its shelves, Smith was eager to grow her business. She went back to school to build on the skills she acquired as a consultant and develop new ones so she could expand her line of products and distribute them widely. Today, Simple Mills is sold in over 30,000 stores nationwide, and Flowers Foods recently acquired the business for $795 million, marking one of the biggest female-founder exits in recent CPG history.