Jennifer Anderson: Founder of Kids Eat in Color

Jennifer Anderson is the founder of Kids Eat in Color, a platform dedicated to providing families with the resources they need to feed their children nutritious foods and build healthy eating habits. Anderson’s passion for nutrition started during her time working in the nonprofit space, leading after-school snack programs. Her experience inspired her to go back to school and study the science of nutrition. After earning her master’s degree in public health and becoming a registered dietician, she went on to lend her expertise to various nutritional education programs, including the USDA’s SNAP-Ed program, an initiative aimed at providing nutritional resources to low-income families nationwide. But even with all of her experience working as an expert in the field, Anderson struggled to feed her children. She started documenting the meals she’d make for her kids on Instagram, sharing her strategies for how to get them to eat different food groups with other parents who might be struggling to feed their picky eaters. Today, Kids Eat in Color has grown from a small Instagram page to a platform with 2 million followers, has expanded offerings to include recipes, educational courses for parents, and meal plans, and works to support food justice initiatives offline.