This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
Feb 25, 2020 • 43min
New setup for Philly. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores.
New setup for Philly. He starts the day with Kenny and finishes with Kenny. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores.
On Philly's reading list: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
https://www.amazon.ca/dp/B015MOJ80G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Feb 18, 2020 • 52min
WWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity
WWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity. Laurie looks at Philly's choices (or not choices).
Philly ties Laurie's work to examples of how SEO, funnel conversion, digital marketing and content marketing works.
Feb 12, 2020 • 1min
Will the real Phil stand up? Thank you - a new mic - thanks for your patience
Will the real Phil stand up? Thank you - a new mic - thanks for your patience.
For your reference - witness protection episode was recorded with a Shure MV5-LTG Digital Condenser Microphone.
This short recording was done with a Samson Go Mic Compact USB Microphone
Feb 11, 2020 • 1h 10min
Peter Rodriguez MBA, Chartered Marketer joins the boys. They talk about personal brand marketing, and why it's so important.
Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™
Peter is a former CMO, Ex Kellogg’s, Pfizer, Nestle, J&J, Smucker. His new marketing program helps individuals build their personal brand image.
Philly still sounds like he's in witness protection - he's going to drown this mic and get a new one.
As a courtesy for the boys, Peter has provided a link for This Commerce Life users to see some of Peter's BRANDMI™ Personal Branding Framework https://www.brandigniter.ca/brandmisample
Feb 4, 2020 • 48min
Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold)
Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold)
Kenny talks about pitching a product with a different angle.
*apologies for Phil's voice this week. He was using a new mic - and he really sounds like a full frog in his throat.
(he didn't buy it at full price - never pay full price)
Jan 28, 2020 • 36min
Philly seeks balance - trying to make changes and have it all. Qualifying jobs, how to find balance
Philly seeks balance - trying to make changes and have it all. Qualifying jobs, how to find balance
Jan 20, 2020 • 34min
Kenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you love
Kenny gets new equipment...looks like a podcaster finally. Kenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you love The books that Kenny is talking about:
Digital Minimalism https://www.calnewport.com/books/digital-minimalism/
Love is just damn good business https://www.stevefarber.com/books/love-is-just-damn-good-business/
Jan 14, 2020 • 56min
WWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless.
WWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless.
In all seriousness, Laurie gets coached - we have a full discussion about skills, when to discount your skills, and how to approach balancing work, money and loving what you do.
Jan 7, 2020 • 56min
Philly's marketing plan comes together,
Happy New Year to our audience. We love you all. (even if Kenny doesn't have feelings)
Philly talks about planned obsolescence, and how all the marketing efforts from last year have come together. The guys get into the effects on online, and how businesses compete with online today. (don't give up! Amazon doesn't own it all!)
Dec 24, 2019 • 51min
The guys have the founder of Ener-C, Richard Pollock on the show.
The guys have the founder of Ener-C, Richard Pollock on the show. Great story about his dog's half brother, and a career in entrepreneurship. From 25 cent puppet shows to now enriching people's lives with better water. Find Richard on Linkedin here: https://www.linkedin.com/in/richard-pollock-7586a63/?originalSubdomain=ca Check out Ener-C here: https://www.tryenerc.com/
