This Commerce Life
Phil Chang / Kenny Vannucci
A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.
Episodes
Mentioned books
Apr 28, 2020 • 51min
Businesses need to adjust to Covid and an extended period away. More importantly, they need to adjust to the fact that shopping behaviour won't be the same again at all.
Businesses need to adjust to Covid and an extended period away. More importantly, they need to adjust to the fact that shopping behaviour won't be the same again at all. The guys talk about changes that could happen and how retailers should think about changing their business models.
Apr 21, 2020 • 58min
WWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just different
Thank you to all the people who are out there working to keep us safe so we can stay home and podcast.
In today's WWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just different. Laurie Shopland gets on the show and we talk about how Covid 19 is different, maybe even better, but not worse. How do we think about the business differently as well. It's a good time to inflect on what the future holds for you and your business.
Happy Birthday to Kenny who turns another year older and maybe a little wiser.
Apr 13, 2020 • 1h 16min
Jordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the market
Jordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the market.
He talks through his business model, how he founded Lloyd-James Sales & Marketing, Canada’s plant-based sales & marketing agency.
We find out what's in store for plant based products and what to look for next.
Philly, Kenny and Jordan talk through how to market during Covid-19.
You can find Jordan here: https://www.linkedin.com/in/jordan-james-rogers-80331b6/
Apr 7, 2020 • 1h 13min
Steve Rad founder of Abacus Brands comes on the show to talk about Virtual Reality, teaching kids and how brands can use this technology.
Extra long episode this week. Steve Rad founder of Abacus Brands (https://www.abacusbrands.com) comes on the show to talk about Virtual Reality, teaching kids and how brands can use this technology.
The guys talk about the future of retail, post Covid-19, how to use some of this VR technology and Philly needs to find a way to slow down a little.
Mar 30, 2020 • 50min
Where do you leave your laptop? Social Isolation and the impacts on work balance. The guys talk about how things change, experiential marketing in new times.
Where do you leave your laptop? Social Isolation and the impacts on work balance. The guys talk about how things change, experiential marketing in new times. If you're a business and you're trying to get out marketing messages, now is a good time.
Mar 24, 2020 • 38min
Covid 19 and supply chain challenges that come with that. Digital media comes with some responsibilities. Things that you can and should be doing to keep up some social interaction during this pandemic.
Covid 19 and supply chain challenges that come with that. Digital media comes with some responsibilities...stop sharing click-bait-y videos. Retailers have responsibilities in pandemic stock-up situations. Philly tells a funny story about a moment in a grocery store. Things that you can and should be doing to keep up some social interaction during this pandemic.
Mar 17, 2020 • 1h 3min
WWLD Laurie talks about her business, and how to think about Covid 19. A special offer for This Commerce Life folks
WWLD Laurie talks about her business, and how to think about Covid 19. A special offer for This Commerce Life folks
Join Laurie Shopland for a free masterclass this wednesday! Click the link below:
https://laurieshopland.com/findingcalmnessamongcrisis/
Mar 13, 2020 • 24min
Short special episode. Things that small medium retailers can do to help during Covid-19
Short special episode. Things that small medium retailers can do to help during Covid-19.
Thanks to Jim Shopland for the idea! Stay safe, tell us how you're doing.
Mar 10, 2020 • 46min
Net effect of Coronavirus, a sticky situation with an owner
Net effect of Coronavirus, the impact to shows and net effect on businesses. Not all of it is though - think about opportunities for being able to grow the business during tough times. Philly talks about a sticky situation with an owner who wants to own something they don't know anything about.
Mar 3, 2020 • 42min
The Global Pet Expo Episode. Kenny and Philly meet in person to record. A buyer's perspective on tradeshows and Global Pet Expo
Kenny and Phil record live for the first time in 115 episodes. They do a walk through of an aisle at Global Pet and tell you what they see, and then talk about how the show went.
If you're looking for our presentations, head to the bottom of the page at www.retailphil.com
