

DEO's Growth Secrets Podcast for Dental Organizations
Emmet Scott - CEO, Growth Leader
DEO'S Growth Secrets Podcast for Dental Organizations is for dental leaders who are seeking to build thriving dental organizations and have more profit, time, and impact. DEO Partner Emmet Scott hosts successful dental entrepreneurs, DSO leaders, and subject matter experts, from across the dental industry. Though the industry has more opportunities than ever, organizations and leaders have more questions than ever. DEO'S Growth Secrets Podcast is a space where dental industry leaders discuss tough problems and share solutions for how to make a positive impact and achieve success.
Episodes
Mentioned books

Jun 18, 2021 • 43min
112: What Can DSOs Learn from the Larger Healthcare Industry
In this episode, Ken hosts Mike Yates, CFO, Spring Dental. With his strong financial, operational, and technological background, Mike has an advanced and comprehensive understanding of the financial and operational aspects of group dentistry. Ken taps his knowledge about how to make the best use of available financial resources. They also discuss the lessons DSOs can learn from other areas of the healthcare industry.

Jun 9, 2021 • 40min
111: How Much Should You Pay for Your Accounting Services?
Kevin Kaufman hosts Mike White, Healthcare Principal with CliftonLarsonAllen to discuss DSO financial/accounting trends, advice for emerging groups, and how much your dental organization should be paying for accounting. Plus they go deep into numbers and financials including how to optimize costs, P&Ls, budgeting, forecasting, the CFO role, and more. Take a listen for accounting and financial advice and strategies for your dental organization.

Jun 3, 2021 • 45min
110: Everything DSOs Need to Know About ERCs (Employee Retention Credits)
In this episode, Ken Kaufman hosts Mark Rudolph, CPA and Leader, and JJ Bettencourt Littrell, CPA, both of Elliott Davis, LLC. They discuss employee retention credits (ERCs) available to businesses and how to determine if you qualify. Mark and JJ detail what's available and how it can be used alongside these other government programs to maximize the COVID relief that's still available. Often dental organizations will qualify if their business was fully or partially suspended by government order. But there's a lot more to it. Take a listen to find out more plus hear their discussion about other important accounting and financial topics to DSOs.

May 18, 2021 • 35min
109: Learn the Secrets of Patient Facing Dental Marketing with CMO of Smile Direct Club, John Sheldon
In this episode, Emmet hosts John Sheldon, CMO, Smile Direct Club. Together, they consider the possibilities and power of marketing in the DSO industry, discussing best practices and innovative strategies in both the group dentistry industry and beyond. John also highlights Smile Direct Club's marketing strategy. Plus John and Emmet discuss the importance of creating "irrational brand love" and a transformational user experience; using testimonials; having a credible voice, both rational and emotional; why telling stories is imperative; "on-ramps" into products; messaging; and much, much more.

May 12, 2021 • 44min
108: Fraud Vulnerabilities DSOs Have that Solo Dental Practices Don't
In this episode host Ken Kaufman, CFO of Community Dental Partners is joined by dental fraud expert David Harris, to discuss fraud vulnerabilities within the DSO industry. They dive into why DSOs have unique and different fraud vulnerabilities. David Harris is the author of "Dental Embezzlement Expert" and founder and CEO of the world's oldest and largest dental embezzlement investigation firm, Prosperident (founded 1989). He is a sought-after speaker and foremost expert on all things fraud in the dental space. David's qualifications include: Certified Fraud Examiner, Certified in Financial Forensics, Forensic CPA, Chartered Professional Accountant, Certified Management Accountant, and Licensed Private Investigator. Whether you've been thinking about fraud and how to keep your business safe, or if this is the first time it's crossed your mind — you don't want to miss this episode!

Apr 29, 2021 • 42min
107: All Things Financing a DSO with CFO, Nathan Chitty of Operation Dental
In this episode, Ken Kaufman, CFO of Community Dental Partners guest hosts and welcomes Nathan Chitty, CFO and Director of Business Development at Operation in Dental HQ in Orlando, FL. Ken and Nathan discuss all things unique about finance in dental organizations. Ken taps Nathan's expertise with raising debt and equity and they discuss the pros and cons of expanding with deNovos vs acquisitions; software options and integrations for practice management, finance and HR; and a variety of other finance topics: cashflow, EDIBTA, accounting, private equity and more. Listen to learn from Ken and Nathan's expertise with finance in group dentistry.

Apr 13, 2021 • 18min
106: The 4 Types of DSO Location Growth: Innovators, Consolidators, Turnaround Masters, and Franchisers… Which Are You?
In this podcast, Emmet discusses the 4 location growth categories of DSOs that he's seeing in the group dentistry marketplace: #1 Innovators, #2 Consolidators, #3 Turnaround Masters, #4 Franchisers. He discusses the differences in their paths for location growth, solicits comments, and asks for listeners to chime on the DSO Secrets Facebook page: Which category do you fall into? And is there another category that Emmet missed?

Apr 1, 2021 • 30min
105: Dentistry Needs Marketing Specialists To Compete in a Crowded Consumer Landscape
In this episode, Emmet hosts Sabina Hitchen, PR Strategist, Founder of Press for Success; and Jessica Abo, Media Trainer, and Journalist; to discuss the need for marketing expertise in dentistry. They discuss how competition for patients isn't just from other dental practices but from anything else that is grabbing patients' mind space — multiple products and services. Marketers from all industries are vying for consumers' attention. Sabina and Jessica offer thought-provoking commentary and strategies for marketing and PR in the dental industry — to help group dentistry leaders go beyond the belief that since dentistry is need-based, patients will always seek care. To acquire patients, a sophisticated marketing approach is required on par with the entire consumer landscape.

Mar 31, 2021 • 50min
104: Lightning Bolt: A Metaphor for the Leadership Journey with Steve Bilt, CEO of Smile Brands Inc.
In this episode, Emmet hosts Steve Bilt, CEO of Smile Brands Inc. They discuss the leadership journey. Using different metaphors, Steve and Emmet discuss the self-awareness and humility needed for leadership. A "lightning bolt" is one metaphor Steve uses to describe the roller coaster of leading a large DSO: giving the example of COVID, he notes how it was up, down, up, down — from feeling abject fear — to figuring out how to make things work, understanding whatever course of action was determined, would be enough. Take a listen and learn from the wisdom Steve has gained from 23+ years in CEO roles. In 2020, Steve was recognized as a top-rated U.S. Large Company CEO by Glassdoor, voted by Smile Brand's employees. Don't miss Steve and Emmet's thought-provoking and inspiring conversation.

Mar 23, 2021 • 26min
103: Technology, Convenience, and Ease of Access: Keys to Optimizing the Elusive "Patient Experience"
In this episode, Emmet hosts Alamin Uddin, CEO & Founder of NexHealth to discuss the sometimes elusive "patient experience". They discuss companies like Amazon and Uber, how they have made the consumer experience frictionless and easy, and how health care must head that direction. They remind listeners that keeping technology, convenience, and ease of access top of mind is key for acquiring and retaining patients. Listen for an engaging and thought-provoking discussion to view the patient experience in a brand new light.


