The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books
Mar 12, 2020 • 33min
140. Octopus Lab Part 1: A multi-legged approach to creatively scaling your business
Ep. 140: The Octopus is something we've worked on for a couple of years at The Product Boss. It's our spirit animal and guide for product-based businesses and for the first time ever, we are chatting about it on-air on the podcast. It's our a multi-legged approach to creatively scaling your business and we are sharing it with you in a two-part Lab.Links mentioned:The Octopus Lab Venn diagramThis episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.We'd love to connect with you on Instagram! Join us at @theproductboss.Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
Mar 5, 2020 • 35min
139. How to Find Support When You Don’t Feel Supported
Ep. 139: As entrepreneurs, navigating and building a support system is so important. But, sometimes it's hard to find and feel the support in the ways we want. In this episode, we walk you through how to find support when you don't feel supported. It's a topic that comes up time and time again in our masterminds and community. We hope it helps you too! -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
Feb 27, 2020 • 44min
138. How to Get More Email Subscribers for a Product-Based Business
Ep. 138: Here's the thing: we've had a lot of our listeners purchasing A Year of Content for a framework, inspiration, prompts and an action plan for content for emails, social and their website. BUT, one of the main questions you have been asking is: "How do I actually get more email subscribers onto my email list? In this episode, we are here to help with tactics for you to capture emails and continue to grow your list and eventually turn them into buyers. Links mentioned: A Year of Content Course from The Product Boss Episode 91: Three Emails Every Product Biz Needs -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
Feb 20, 2020 • 37min
137. The Secret Sauce Behind Scaling a Gourmet Food Product with Dave Hirschkop of Dave's Gourmet
In today's episode we get a really interesting behind-the-scenes look at growing a food product and grocery business model with our special guest Dave Hirschkop. Dave is the founder and creative force behind Dave’s Gourmet. Dave’s Gourmet is a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.The Wall Street Journal called him the, “...legendary Dave Hirschkop, the granddaddy of ultra-hot sauces.” Business Week said, “Dave's Hirschkop is known as an innovator.” It's a great conversation about product innovation, small business pivoting and long-term success and creatively scaling. Connect with Dave: Dave's Gourmet website -- This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com. We'd love to connect with you on Instagram! Join us at @theproductboss. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
Feb 13, 2020 • 28min
136. Important Things to Think About BEFORE Adding on a Sales Channel
Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started! -- Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
Feb 6, 2020 • 30min
135. 5 Places to Plug Holes to Stop Losing Money in Your Product Biz
We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line.Links mentioned:ShippingEasy**This is an affiliate link which means Jacqueline and Minna earn a commission when you purchase, at no extra cost to you. We fully love and use ShippingEasy in our businesses. And, essentially, if you buy this from us, we get some coffee money, but it also saves you time and money shipping your products. Win-win.--Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.--We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Jan 30, 2020 • 36min
134. What to Do When You Feel Like Quitting Your Business
Ep. 134: Honestly, we all feel like quitting some time in our entrepreneurial journey. In this episode, we go over what to do when you feel like quitting your business. What should you do? Linked mentioned:Zatka Decor--Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.--We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Jan 23, 2020 • 45min
133. From Bio-Engineer to Influencer to Product Boss with Christine Hronec of Gauge Life
Brought to you by “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a content plan of action for product business owners. Go here for this special offer: www.ayearofcontent.com.Ep. 133: Today we have a special guest sharing her journey into becoming a Product Boss and creating her own supplement line. Christine shares her startup strategy, exposure tips and how she conquered her aversion to video to becoming a YouTube influencer in her own right.Christine Hronec is an author, chemical and bio engineer, food scientist, and bikini fitness competitor. Christine got her start at Fortune 100 Company DuPont as a chemical engineer for 6 years before branching out as an entrepreneur. Christine is the founder and CEO of Gauge Girl Training, a nutrition and fitness online coaching service, and founder of Gauge Life, a dietary supplement nutrition line. Connect with Christine:Gauge Life website to purchase productsGauge Girl TrainingGauge Girl YouTube--We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Jan 16, 2020 • 56min
132. [LIVE Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event
Recorded LIVE from Dallas Market. The truth is: today's consumer demands valuable content and this has made us all into content creators: brands, boutique owners, buyers, retailers, etc. They want to hear more than just "buy from us" or “here is a sale”. The 3 C's of Content are pillars that every person (or store) selling physical products should be doing to create content that engages and connects with their customer - and gets them to want to buy. When it comes to content, this is what you should be putting in front of your customer, like three legs on a stool, you need all of them. Need help implementing? We have “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a plan of action. Go here for this special offer: www.ayearofcontent.com.
Jan 9, 2020 • 45min
131. The Secret to Blowing Up: Ask for What You Want with Lisa Mastela of Bumpin Blends
Ep. 131: This episode with founder of Bumpin Blends is not to be missed. In a short ten months, Lisa Mastela has taken her business of superfood smoothie frozen cubes and bootstrapped it to new heights with lots of testing, bartering, hard work and the power of asking for what she wants. Lisa is so generous with sharing the behind-the-scenes of her startup and you'll understand why she is blowing up with success. Enter the Giveaway to win some Bumpin Blends smoothies on our Instagram at @theproductboss! Get yourself some superfood smoothies at code "THEPRODUCTBOSS" for 20% off at www.bumpinblends.com. Connect with Lisa and Bumpin Blends at: Bumpin Blends website Bumpin Blends Instagram -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
