The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books
Jul 16, 2020 • 34min
168. 3 Growth Strategies That Have Worked for Our Students
Ep. 168: In today's episode, we're sharing the 3 growth strategies we have seen work time and time again. We're featuring success stories from some of our students and sharing how you can use these same strategies to grow your own business.Links mentioned: Wreath & Robe Blythe Baubles Yearly Company Heartland Lettering Taylor Made Polish Zatka Decor Tiny & Snail Multistream Machine Survival Kit Course Bundle --Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
Jul 13, 2020 • 20min
167. Female Founder: From $3k to $30k a month with Sarah Waggoner of Heartland Lettering
Ep. 167: In this episode, we chat with Sarah Waggoner of Heartland Lettering about her journey from Etsy to Amazon and how she grew from $3k per month to $30k last month.Connect and support Sarah here:Heartland Lettering websiteHeartland Lettering on InstagramHeartland Lettering on Etsy--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna
Jul 9, 2020 • 26min
166. Answer These 3 Questions if You Want to UpLevel Your Business
Ep. 166: What should you be asking yourself to get to the next level in your product business? It really comes down to 3 questions and we share them with you today. Grab a notebook, sit down and answer YES to these three questions and it will help you uplevel your product business. Links mentioned: Get a free audio book with Audible here - we mention "Clockwork" by Mike Michalowicz" and "Built to Sell" by John Warrillow -- Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
Jul 6, 2020 • 16min
165. Female Founder: Details That Made the Difference for Product Sales with Alicia Boateng Designs
Kicking off our Female Founder episodes for the podcast, we have Alicia Boateng of Alicia Boateng Designs. Alicia started her product business a year ago and she has grown quickly during this time. We chat with her on the details that made the difference. Support and follow Alicia at: Alicia Boateng Designs website Alicia Boateng Designs on Instagram Other Links Mentioned: POW Product Photography - Note: we are affiliates for POW, this doesn't cost you even a penny more, but this means we earn a small commission. We are also only affiliates for businesses we love, so check them out! Survival Kit Course Bundle -- Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
Jul 2, 2020 • 34min
164. How to Go from Maker to Boss with these 3 Steps
Ep.164: What do you need to do to go from Maker to Boss? In this episode, we lay it out in three easy steps.This episode was recorded LIVE on The Product Boss Facebook page! Follow so you don't miss other LIVE recordings.-- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!
Jun 25, 2020 • 33min
163. Create Empowering Narratives with Your Content with Kim and Taccara of The Content Collective Podcast
Ep. 143: Content has the power and ability to create a narrative for your brand and product. Today, we have special guests Kim and Tacarra of The Content Collective Podcast chatting with us about how to create an empowering narrative between you and your customers. What can your brand do? And, how can we create a dialogue with our content? Subscribe to Kim and Taccara's new podcast: The Content Collective Podcast and learn how to create content that connects and organically converts.Hey, are you on Instagram? Head over to The Product Boss Instagram, where Kim and Tacarra are doing an Instagram Takeover TODAY and you'll hear more about content and marketing for your business. They are doing a Q&A and more on the same day this podcast episode goes LIVE.Links mentioned:The Content Collective PodcastThe Content Collective on InstagramTacarra's podcasts: The Soul-Ties Podcast and "Covered" Marriage Podcast-- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.--We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna--Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today!
Jun 18, 2020 • 45min
162. Summer Shakeup: Your Work/Life Balance Moving Forward
Ep. 162: Doesn't it feel like the pieces of our lives are thrown up into the air and now it's the start of Summer? We're there with you! In this episode, we chat about how we're approaching our own work/life balance in this new season. What do you want your Summer to look like? We share some behind the scenes of how we're tackling this for ourselves from our own lives in Iowa (Minna) and New Jersey (Jacqueline). Links mentioned: Blue Apron Sakara Purple Carrot Ritual Vitamins Audible Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands. -- The Product Boss Facebook page - Follow so you don't miss our LIVE recordings like this episode. -- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
Jun 14, 2020 • 7min
Bonus: What Product Bosses Want - Survey Results
Join our Summer Series of virtual workshops to help you with strategies for email marketing, Instagram as a tool for your biz, and using video to change the way you do business. Better Marketing = Better Sales DON’T WAIT. GRAB YOUR TICKET TODAY. Spots are limited. www.theproductboss.com/workshops
Jun 11, 2020 • 40min
161. Navigating the New Normal with Stacy Tuschl
It's officially been 3 months since March 11, 2020 when The World Health Organization (WHO) declared COVID-19 as a global health pandemic. Today's guest, Stacy Tuschl, takes us behind the scenes on what she did during these last 90 days and how she plans to move forward for the rest of the year. Stacy is the owner of The Academy of Performing Arts (in Wisconsin) a Small Business Growth Coach, a bestselling author, and founder of the Foot Traffic Formula and The Foot Traffic Podcast. In today's episode we dig into her short-term and long-term strategies for tackling the "new normal". Connect with Stacy: Stacy Tuschl website Stacy Tuschl on Instagram The Foot Traffic Podcast Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. -- Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! -- We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
Jun 7, 2020 • 26min
160. Black-Owned Business Voices: InBooze with Ashleigh Evans
Welcome to a very special series "Black-Owned Business Voices" where female black-owned product business owners are sharing their voices, their stories, and their businesses. We’re asking of our community to SUPPORT EACH OTHER. One positive way to take action is to buy from black-owned businesses today and BEYOND. And, outside of purchasing, make sure to follow and engage and share their businesses. This is a four-part series. Today, let's welcome InBooze with Ashleigh Evans: InBooze website InBooze on Instagram Thursday, June 4th: Brown Girl Stationery website Brown Girl Stationery on Instagram Friday, June 5th: Compliments 'n Coffee website Compliments 'n Coffee on Instagram Saturday, June 6th Kai Blends Beauty website Kai Blends on Instagram We want to continue to amplify black voices and share your business with more people. If you’re a black-owned business or you want to share one, head over to The Product Boss Instagram @theproductboss where we have an extensive list of black-owned businesses on this post. And this is also a great place to support and purchase from black-owned businesses not only today but always. -- Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
