

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Sep 21, 2021 • 1h 10min
296. Scaling a Handmade Business Fast with Annika Benitz Chaloff of HeyMavens!
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.After getting burnt out from her first business venture, Annika Benitz Chaloff felt like a failure and literally threw her entire inventory in the dumpster. Now, she’s bringing in 40k a month, has been able to employ a team of 13 people, stayed as a handmade business, created a vast social media following, and a gorgeous storefront in Nashville, Tennessee. Tune in to discover how Multi-Stream Machine changed her business outlook and life foreverBrought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: heymavens.comInstagram: @heymavensxoThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 20, 2021 • 46min
295. Tapping into In-Person Markets with Stacy Kramer from Atelieh
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers, and has perfected her marketing and sales strategy. She now crushes her goals and has made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 16, 2021 • 39min
294. The Big Secret: Test and Try
Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy you can think of.In this episode, we dive into the various ways you can test and try things in your business and share lessons learned from our past experiences. Everyone always asks us: “How do I grow my business, what do I need to do?” And everyone always wants a concrete or linear answer. But, here’s the thing: it takes testing and it takes trying. This episode is all about testing and trying (what we’ve done on our own paths and within this same mantra of entrepreneurship) and how to move forward in your business. How can you test and try in your business? Let’s get started on how you can approach testing and trying in product, platforms and marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine open TOMORROW!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it, doors are only open for a limited time!Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 13, 2021 • 21min
293. Rock Your Holiday Promotions Challenge Day 1: Important Holiday Dates for Every Product-Based Business
You are in for a treat today - you’re tuning into Day 1 of the Rock Your Holiday Promotions Challenge. This is super special access to the audio of our video training of our FREE 5-day challenge that over 10k product bosses go through every year to make their holiday season epic.Today, you can listen to the very first day of the Rock Your Holiday Promotions Challenge and if you love it, we invite you to join this free challenge so you can get access to the slides, worksheets, action steps and community to help you through. Sign up here! By the end of this challenge, you'll know exactly what you will be selling this holiday season, what products you will offer, what dates your promotions will be held and know how to boost your sales even beyond the holiday season. All for free. All in the month of September! Can you imagine how you will feel in just a few short days knowing that you have prepped this early for the holidays? Join us! It starts today September 13th.---Holiday season is just around the corner, and this year will be a game-changer for online businesses. Are you ready for the holiday rush?Don’t worry; we’ve got you. This episode gives you a roadmap to the “Cyber 5” and how to prepare for the important dates that will be crucial for your end-of-year success. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 9, 2021 • 36min
292. You've Made a Product, Now What?
While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?”Trying to wrap your head around the “what now?” steps can keep you stuck, so we thought we’d break down the fundamentals that you need to think about so you have a roadmap from conception and creation, right through to becoming a (thriving) company. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss to see behind the scenes and other fun happenings.

Sep 6, 2021 • 32min
291. Bosses & Breakfast: Entrepreneurial Math
Today, we're inviting you to tap into a millionaire mindset of growing by way of multiplication over addition. This is the “entrepreneurial math” we’re referring to. This episode is a segment taken from our weekly “Bosses and Breakfast” live sessions, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We reflect on some golden nuggets of wisdom from "Miracle Morning Millionaires" by Hal Elrod and apply them to some of our clients' businesses to show how you can increase exponentially when you take intelligent shortcuts. Plus, we bust the typical product business myths that are holding you back from upleveling your business – and your bottom line. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)Sign up for the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Read: “Miracle Morning Millionaires: What the Wealthy Do Before 8AM That Will Make You Rich” by Hal ElrodConnect:Website: theproductboss.comInstagram: @theproductboss

Sep 2, 2021 • 33min
290. The 80/20 Rule for Product-Based Business
The 80/20 rule lets you divide and conquer your business strategy by streamlining your efforts, so you invest your time, energy, and money where it counts. Tune in to hear how we apply the 80/20 rule to business and help you push your best sellers forward. Focusing on the products that embody your concept will make your company memorable in a saturated market. After this episode – and our Rock Your Holiday Promotions Challenge – you’ll have everything you need to get 100% with 20%! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Watch the FREE live workshop series where we show you how to:Get more done in less timeScale your product-based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearWatch before the replays expire on Sept 5! https://www.theproductboss.com/replayGrab your copy of The 80/20 Principle here

Aug 30, 2021 • 39min
289. Case Studies of Scaling Product Businesses: For Makers, Manufacturers & Retailers
When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we’re fortunate to see incredible success stories from our community, so we thought we would present a select few today, so you feel and hear the real world potential. We examine how b.e.happe designs grew her hat knitting company while traveling with her kids on the road, and discuss the intelligent strategies that helped DomeDock elevate their offering and diversify their marketing channels. Lastly, we chat about getting creative with your product and harnessing the power of social media to create beautiful results like Oakland Tea Co. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series where we show you how to:Get more done in less timeScale your product based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearSign up here rockyourholidaypromotions.com/workshop-sign-upb.e.happe designs: Website: behappedesigns.com Instagram: @behappedesignsDomeDock: Website: domedock.com Instagram: @dome_dockOakland Tea Co.: Website: oaklandteacompany.com Instagram: @OAKLANDTEACOConnect:Website: theproductboss.comInstagram: @theproductboss

Aug 26, 2021 • 24min
288. Imposter Syndrome and How to Keep Your Blinders On
Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners face at some point in their growth trajectory: imposter syndrome! When it comes to decision-making, it’s important that you (and only you) are in the driving seat, and you’re asking the right questions to reach your unique goals. Tune in to gain tips on how to shut out the noise hindering your vision or taking you down a rabbit hole that doesn’t make sense for your brand – or your customers. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss

Aug 23, 2021 • 25min
287. Debunking the Myths Behind Makers Scaling Their Business
We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired to build and scale your company to its full potential. First off, makers do not have to make everything they sell. Outsourcing does not depersonalize your connection to the brand or dilute your product's value. Secondly, makers can be millionaires. It's all about surrounding yourself with the right people and seeing real-life maker-to-rich stories you can relate to. Tune in to hear about just a few of our incredible self-starters who turned their maker business into a well-oiled product machine. Still don't believe us? Join our free Makers Guide to Scaling Workshop to uncover the secrets to uplevel your business and reach your dream goals. Let's MAKE it happen! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss


