

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Oct 18, 2021 • 22min
306. Bosses & Breakfast: Small Business Shopping Directory
The new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product businesses this holiday season and every day. A place for you to be visible to new customers. The Directory is ready for more small businesses, like yours, to join.Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now along with hundreds of small businesses - it’s the go to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

Oct 14, 2021 • 21min
305. Holiday Decision Time: How Are You Going to Get Customers to Find You?
It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foundation for immediate impact, and future growth. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Oct 11, 2021 • 28min
304. Bosses & Breakfast: Fear and Comparison
Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives can trigger all sorts of limiting beliefs to come up and stop us in our tracks. During a recent episode of Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed how to shift out of a hypothetical "what if" spiral, silence your inner critic and get clear on what you truly want in business and life. Tune in to learn how to pay the bills and get aligned with your vision – not other people's timelines. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Oct 7, 2021 • 37min
303. You Can Have a Highly Successful Business and a Balanced Life
Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a balanced life is something we’re always striving for in The Product Boss Community. Your business should fill your bank account – and your passions – in a sustainable way that works for your lifestyle. In this episode, we show you how we earned more free time outside of the workplace to cherish our leisure time by delegating, hiring in alignment with values, and trusting the team we built. It’s easier said than done, but finding the freedom to invest in the things you love is a beautiful way to celebrate everything you’ve accomplished so far. Tune in to discover how we did it, and how you can too!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Oct 4, 2021 • 24min
302. Bosses & Breakfast: How to Become a Full-Time Product Boss
Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses & Breakfast, our live talk show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed the importance of setting financial goals to aim for before calculating the steps to get there. From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 30, 2021 • 28min
301. Create Your Inevitable Success
Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals. Tune in to learn about how our community can help you unleash your inevitable potential! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductbos

Sep 27, 2021 • 24min
300. Bosses & Breakfast: Mindset and Selling
Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We often get asked, ‘How do I sell without sounding sale-sy’. It’s time to shift your mindset and learn that selling is not a negative or bad thing. You started your product-based business to solve a problem and your customers are waiting for you to connect with them by telling and showing them. Tune in as we walk you through how you can talk about your product, show the value to your customers, and feel good about it. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! This is the first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads! Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 24, 2021 • 50min
299. When You Have a Small Email List with Jess Miller of Bella Vida Candles
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Jess Miller was making candles as a hobby up until the pandemic. After investing in Multi-Stream Machine and nurturing her small but loyal following, she made $120,000 and still found the time to take six weeks off. She has created a six-figure B2C business model that syncs with her needs and used her intuition and imagination to create a brand experience that goes beyond just selling candles. Tune in to hear how she maximizes profitability with a small email list and the creative ways she makes long-term connections to her audience. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: bellavidacandles.comInstagram: @bellavidacandlesThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Doors close TONIGHT at 7pm EDT!Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 23, 2021 • 40min
298. Stages of a Product Business on the Way to $100k
Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a path forward to up level your product based business to reach that validation revenue mark?Tune in as we unpack the three stages to $100k, from ideation and profitability to large-scale growth and big profits. We’ll identify the obstacles holding you back and give you clarity on your personal path to profit so that you can make those six-figure dreams a reality. You’ll realize you’re not alone on this journey and take inspiration from others to find your own way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

Sep 22, 2021 • 1h 11min
297. Growing on Etsy and Beyond with Rachel Dunn of Rachel Dunn Jewelry
There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheerlead her on as she juggled being a mom with a full-time job. Since joining the Multi-Machine Stream group, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss


