The Factory Floor
Corey Haines, Zach Stevens, & Nick Loudon
The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
You can also find us on YouTube, X, and everywhere you listen to podcasts!
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
You can also find us on YouTube, X, and everywhere you listen to podcasts!
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Episodes
Mentioned books
Aug 18, 2025 • 43min
Ep #2: The Top 3 Things Bugging CMO's Right Now
Discover the Brutal Truth Behind B2B SaaS Marketing Challenges!Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers."In this discussion, you'll learn about the top 3 pressing issues that are shaking up the industry:🚀 1. Increasing Customer Acquisition CostsSkyrocketing CAC: With SEO in decline and paid channels turning into money pits, acquisition costs are spiraling.Real-World Challenges: Hear CMOs share how rising costs in PPC, events, and even enterprise new logo acquisition are stretching budgets to the limit.🚀 2. Pipeline Development ChallengesFaltering Playbooks: Traditional pipeline strategies are no longer delivering, even when budgets are tight.Lead Generation Woes: Discover why generating solid, qualified business leads has become increasingly difficult in an evolving digital landscape.🚀 3. The Need for Brand and Marketing DifferentiationCutting Through the Clutter: With intense market competition, establishing a unique brand identity is more critical than ever.Strategic Differentiation: Learn how top CMOs are focusing on brand awareness and differentiation to overcome lower-cost alternatives and market noise.If you're a B2B SaaS marketer or CMO looking to refine your strategy, control acquisition costs, and build a robust pipeline, this video is a must-watch!
Aug 15, 2025 • 38min
Ep #1: Copy-First vs Design-First Websites
Discover why starting with compelling copy could be the key to an effective website. The hosts tackle the copy-first vs. design-first debate, stressing how strong messaging can lead to higher conversions. They reveal the pitfalls of prioritizing aesthetics over clarity, using amusing analogies to illustrate their points. The conversation emphasizes the power of storytelling to enhance user journeys and discusses the surprising results of 'ugly' websites sometimes outperforming pretty ones. Tune in for insightful strategies to elevate your online presence!
