The Factory Floor

For this episode of the Factory Floor Podcast, we discussed what its like working with clients, and what sets the best SaaS founders we know apart. Topics include: the advantages of working async (less meetings, more shipping), what its like running a marketing agency, and how founders can 10x their ARR....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Corey, Zach, and Nick discuss the pros and cons of multiple pricing models for creative agencies....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

More and more traffic is coming from LLMs. If you want to get a piece of the pie, you'll have to adapt....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

The creative director is the most underrated hire right now. Zach, Corey and Nick discuss....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Vibe marketing in 2025. Are you utilizing the tools available?...The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Your product might be great. Your positioning might be sharp.But if your branding sucks? You're losing trust—and revenue.In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder.You'll learn:-Why trust is the real bridge between product and sales-How bad aesthetics create doubt (and drive customers away)-Why chasing design trends is a branding trap-How to know if you're replaceable in your market-What your brand story says about your vision—and your futureFeaturing insights from April Dunford, Jason Cohen (WP Engine), and legendary adman Eugene Schwartz, this episode is a crash course in identifying and fixing brand trust issues before they kill your growth.🎙️ Brought to you by Conversion Factory – product marketing for SaaS founders....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 3 of SaaS Marketing is all about scaling your wins.This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more!...The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Welcome to Episode 3 of The Factory Floor!-AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case.🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI.📝 3. Overusing “AI” in Copy & Branding – Stop putting “AI” in your name—it won’t age well.⚠️ 4. Have We Learned Nothing from Web3? – The dangers of overhyping a tech trend.🔍 5. AI’s Biggest Marketing Problem: Skepticism – Why customers are getting smarter (and how to earn their trust).Most AI companies aren’t actually AI companies—they’re just wrappers on top of OpenAI, Anthropic, or Meta’s models. And that’s fine! But if you want to stand out, you need better marketing.🔹 How can AI startups fix their marketing? We share actionable insights on:✅ Being transparent about what’s under the hood✅ Showing real-world value beyond “AI-powered”✅ Building trust in an industry full of hypeIf you’re in SaaS, marketing, or just tired of seeing the same AI clichés everywhere, this episode is for you!#saas #ai #aimarketing #openai #branding #productmarketing