The Factory Floor

In this episode of The Factory Floor, Corey Haines, Nick Loudon, and Zach Stevens break down how Claude Code for marketing is changing the way teams handle SEO, copywriting, web design, product marketing, and AI workflows. The conversation centers on Corey’s open-source Marketing Skills for Claude Code repo, why it took off so quickly, and how AI is starting to move beyond simple prompting into real execution.They talk through what AI marketing skills actually are, how Claude Code skills work like SOPs for recurring marketing tasks, and why this matters for teams that want better results from AI copywriting, SEO audits, programmatic SEO, positioning, and website optimization. The episode also covers how these workflows give Claude more context, better guardrails, and the ability to do more of the actual work inside tools instead of just giving advice.A big part of the episode is the shift happening across marketing, design, and development. Instead of treating those as separate workflows, the team explains how AI tools for marketers are making it possible to move faster from idea to execution. They discuss using Claude Code with Figma, Webflow, Next.js, design systems, website interactions, and frontend workflows, and why the line between designer, developer, and marketer is getting smaller in real time.They also get into the future of agentic AI for marketing, including why the terminal is still a barrier for mainstream adoption, why browser-based tools will likely be the next step, and how products like Magister are aiming to make these AI marketing workflows easier for more people to use.If you’re interested in Claude Code, AI marketing, marketing automation, SEO automation, programmatic SEO, copywriting with AI, design workflows, AI agents, and the future of marketing work, this episode is packed with practical ideas and a real look at where the space is heading next....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

Zach just rewatched the extended edition of The Fellowship of the Ring in theaters for its 25th anniversary — and came back with a full notebook of marketing, branding, and design lessons straight from Middle-earth.Join Nick Loudon, Corey Haines, and Zach Stevens as they break down timeless principles from Peter Jackson’s masterpiece and show how they apply to building better brands, writing stronger copy, and designing more compelling websites.Whether you’re a Tolkien nerd or just love great marketing, this episode is packed with actionable insights you can steal for your own work.Timestamps:00:00 - Intro & why we’re talking LOTR00:29 - The power of deep world-building01:18 - Zach’s theater experience + extended edition realizations04:19 - Lesson 1: More context = more belief & investment09:38 - Lesson 2: Abstract vs. literal shots (visual rhythm in design)13:56 - Lesson 3: Contrast without red (better than red Xs)17:24 - Lesson 4 & 5: Introduce your villain early + repeating villain theme24:17 - Lesson 7: Differentiation through cultural context (Gondor vs. Rohan vs. Elves vs. Dwarves vs. Hobbits)27:53 - Lesson 6: Great brands aren’t created — they’re stolen (Tolkien’s real-world inspirations)30:38 - What franchise should we break down next? (Dune, Breaking Bad, etc.)31:27 - OutroIf you enjoyed this, hit that LIKE button, drop a comment with your favorite LOTR marketing takeaway, and SUBSCRIBE for more breakdowns of storytelling, copywriting, design, and branding....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

[Hey its me Michael, the editor. I thought I uploaded this in December. I didn't. So I'm posting it now. Thank you <3 sorry for delay, our community is still small so please share the show with friends. Love u]The Low-Hanging Fruit-a-thon: Easy Marketing, Design & Web Wins (Factory Floor Podcast)In this episode of Factory Floor, Nick, Corey, and Zach run a full low-hanging fruit-a-thon — calling out the simplest, most overlooked changes that can dramatically improve your marketing, design, and website performance.Based on patterns they see across countless SaaS and tech company audits, the team breaks down the easy wins most companies ignore: missing onboarding emails, inconsistent CTAs, poor heading structure, weak blog conversions, lazy screenshots, and more. These are the fixes that don’t require a rebrand, a rebuild, or a massive budget — just better execution.Topics covered include:-Automated emails that recover lost conversions-CTA consistency (shape, color, copy) that actually works-Heading structure mistakes that quietly kill SEO-Why most blogs fail to convert at all-Simple thank-you page optimizations-Migration and concierge offers that unlock stalled deals-Design tweaks that instantly make your brand look more legit-Why screenshots are almost always the wrong choiceIf you’re a founder, marketer, designer, or operator looking for fast, practical improvements you can make today, this episode is your checklist.Grab a basket — the low-hanging fruit is ripe....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

In this episode of The Factory Floor, Nick Loudon is joined by Zach Stevens and Corey Haines to break down why competitor comparison and alternative pages are more important than ever, how AI tools like ChatGPT are changing buyer behavior, and how to use these pages to drive real revenue (without bashing your competitors).They cover what most SaaS teams get wrong, how to structure comparison pages the right way, and why these pages often have the highest intent and highest conversion rates on a website.If you sell software and care about positioning, conversions, and controlling your narrative, this episode is a must-watch.What you’ll learn:-Why comparison pages sit at the highest-intent point in the buyer journey-How AI tools influence product comparisons (and what happens if you stay silent)-The difference between “vs” pages, alternative pages, and when to use each-How many competitor pages you should actually build-How to compare honestly without losing trust or credibility-Why strong positioning makes comparison pages easy to write-Design and messaging mistakes that kill conversionsThis conversation is especially relevant for SaaS founders, marketers, and product teams navigating competitive markets and AI-driven discovery.Hosts:Nick Loudon, Zach Stevens, Corey Haines...The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

Over the last 30 years, software pricing has evolved from on-prem licenses (Software 1.0) → cloud subscriptions (Software 2.0) → and now the era of AI-powered, compute-dependent pricing (Software 3.0). What does that mean for founders, product leaders, and anyone building SaaS today? A LOT.In this episode, we cover:-Why freemium is dying in the age of AI-How compute-heavy AI workloads change your unit economics-Why SaaS companies may need two pricing models (software access + AI usage)-The messy world of credits, API calls, and tokens-How PLG and SLG are merging into a hybrid growth model-The real risks & opportunities in usage-based and outcome-based pricing-Whether AI features make SaaS more or less profitable-How “brand taste” in AI models (GPT vs Claude vs Grok) affects perception and pricing-Why AI might force even enterprise SaaS to offer playgrounds, demos, and hands-on trials-A spicy segment on token arbitrage 👀 (Nick’s Dumb Idea of the Week)Corey breaks down the economics.Zach unpacks how this impacts product + growth.Nick asks the questions everyone’s thinking....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

This is very educational, ok? Please don't flag usIn this episode, we put Corey to the test with a fatherhood quiz on all things babies and childbirth, from meconium to Braxton Hicks contractions and the ring of fire, to gauge just how ready he really is....The Breakroom is a show hosted by the three cofounders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Tune into the Factory Floor, our other show, to stay up to date with the changing landscape of the marketing world.On the Break Room, we just like to chill out and tell stories. Whether you're on your way to work, just passing the time, or stuck somewhere with nothing but an internet connection, tune in. We're here for you, a couple of dudes hanging out.To support the channel, like and subscribe. It really helps.You can also listen to the show on Apple Podcasts and Spotify

Maybe you just need an updated logo. Or maybe you need a whole new brand.How do you spot the difference?In this episode of The Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens break down rebranding strategies through a structured framework: revolutions, evolutions, and optimizations. Drawing from Conversion Factory's 73-point brand audit (recently updated to 99 point), Zach explores key visual identity elements like logo functionality, color palettes, typography, icon libraries, brand patterns, and accent elements to assess when a full overhaul is needed versus targeted refinements.Using real client examples, the discussion covers timelines (2-4 weeks for revolutions, 1-2 for evolutions, immediate for optimizations) and trade-offs, such as preserving brand equity versus accelerating execution.They dive into strategic triggers for rebranding: positioning shifts, acquisitions and brand architecture, and enterprise requirements for consistent, scalable systems beyond "professional" aesthetics. Additional insights include global expansion challenges (Amazon's custom typeface) and signaling maturity for exits or funding rounds.Whether you're evaluating brand guidelines, visual consistency, or post-acquisition integration, this rebranding overview equips you to align rebranding with business goals. Listen now for actionable criteria on revolutions versus evolutions, and share your brand audit takeaways in the comments. Subscribe for more on design strategy, creative direction, and marketing operations....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions. They highlight Webflow’s strengths in scalability, SEO, and ease of updates, making it ideal for marketing teams. Framer is praised for design flexibility but criticized for poor scalability and limited CMS. Custom-coded sites offer full control but are costly and hard to maintain. WordPress and Wix are deemed unsuitable for SaaS needs. The hosts recommend Webflow as the most balanced, efficient choice for business websites....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped and venture capital (VC)-backed startups. The conversation explores how these two types of businesses, often operating in similar industries, adopt contrasting strategies based on their funding models. Corey, the resident marketing expert, sets the stage by highlighting the differences in marketing intensity and investment timing, noting that bootstrapped startups prioritize early marketing to drive revenue, while VC-backed companies often delay marketing efforts until achieving product-market fit.The discussion delves into why early-stage bootstrapped startups and mid-to-late-stage VC-backed companies are more likely to seek marketing support, examining factors like financial runway, investor pressure, and the need for rapid growth. The hosts analyze the pitfalls of "maintenance marketing" for bootstrapped companies, the risks of over-relying on sales or freemium models for VC-backed startups, and the importance of diversifying marketing channels at the right time. They also touch on the trade-offs between bootstrapping and VC funding, including failure rates, revenue expectations, and the role of product type in determining the funding path....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.You can also listen to the show on Apple Podcasts and Spotify

On this episode of the Factory Floor, we debunk "focusing on sales." We discuss why a focus on sales shouldn't halt marketing, and how the two fuel growth together, as two sides of the same coin....The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Episodes are released on Twitter one day early, @coreyhainesco Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.