Total Retail Talks

Total Retail
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Oct 15, 2015 • 19min

Lush Cosmetics CEO Talks Holiday Planning

In episode seven of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Mark Wolverton, CEO of Lush Cosmetics, about how the company got its start, its holiday marketing strategy and plans for more retail storefronts.
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Oct 5, 2015 • 8min

E-Commerce, Sustainable Products Fuel Boll & Branch's Growth

By going direct to consumer, luxury bedding brand Boll & Branch has been able to keep its prices competitive without sacrificing the quality on which the brand has built its reputation (its products are made with certified organic cotton). In this episode of Total Retail Talks, Scott Tannen, co-founder and CEO of Boll & Branch,…
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Sep 3, 2015 • 8min

Lowes Foods Integrates Digital Into the In-Store Experience

Grocery stores aren't usually known for their digital prowess. Traditionally, grocery has been a retail vertical slow to adopt technology and e-commerce. Lowes Foods, a 97-store supermarket chain in the Carolinas and Virgina, is trying to change that perception. Last month, Lowes Foods announced that it had partnered with Unata, a retail technology provider, to…
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Aug 28, 2015 • 6min

Website Redesign Drives Results for Tractor Supply Co.

Episode 5 of Total Retail Talks features a conversation with Rob Mills, senior vice president and chief information officer at Tractor Supply Co. In the interview, Mills discusses why Tractor Supply Co. needed a website redesign, why a cloud-based platform made sense, and how the redesigned site has been integrated with the company's brick-and-mortar stores. The…
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Aug 24, 2015 • 4min

How B-to-B Retailer etailz is Optimizing E-Commerce Sales

etailz, Inc. is a B-to-B startup that's leveraged data to improve supplier and consumer experiences in multiple channels, helping it to grow into a $100 million company. In this latest episode of Total Retail Talks, Keri Rhodes, marketing director at etailz, discusses how the company was able to scale and grow its business from humble…
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Aug 19, 2015 • 9min

CARiD's Social Strategy to Drive Engagement, Sales

CARiD, an online retailer of aftermarket auto parts, is using social media to establish its brand as a community for its niche target consumers. The retailer's strategic use of social media has earned it close to 2 million Facebook likes, more than 70,000 followers on Google+, 9,000 subscribers to its YouTube channel, and more than…
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Aug 18, 2015 • 9min

How to Prepare Your Business for the Holidays

Holiday preparations are in full swing as retailers gear up for their busiest time of the year. In this debut issue of Total Retail Talks, Total Retail's new podcast channel, Joe Keenan, executive editor of Total Retail, chats with with Jim Davidson, Bronto Software's head of research, about the release of the cloud-based marketing automation…
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May 4, 2015 • 10min

How to Use Marketing Automation to Retain More Customers

In today's ultracompetitive retail environment, particularly online where your competition is one click away, consumers have shown that brand loyalty is quickly becoming a thing of the past. They're shopping primarily on price; having a seamless and hassle-free shopping experience is a given. With this dynamic in place, retailers are being forced to work harder…

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