Total Retail Talks

Total Retail
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Dec 21, 2015 • 9min

Wine.com Toasts to Mobile Success

2015 may well be remembered in the retail industry as the year of mobile. This year saw mobile account for more than 50 percent of online traffic and 20 percent of online sales. Wanting to get its piece of the mobile pie, Wine.com, a San Francisco-based online wine retailer, launched a new mobile site this…
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Dec 14, 2015 • 8min

Shoes of Prey's Jodie Fox on Nordstrom Investment

On-demand customized shoe retailer Shoes of Prey made headlines last week when it announced that it had secured $15.5 million in a round of financing from various investors, most notably Nordstrom. In episode 16 of Total Retail Talks, Jodie Fox, co-founder and chief creative officer of Shoes of Prey, discusses the brand's partnership with Nordstrom.
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Dec 7, 2015 • 10min

Pawstruck.com Optimizes Inventory for Holiday Sales

For Pawstruck.com, on online retailer of natural dog treats and chews, selling via third-party marketplaces, most notably Amazon.com, is critical to its business. During the holidays, when Pawstruck's sales ramp up on both its own site and on Amazon, ensuring that its products are well stocked is a top priority. In episode 15 of Total…
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Nov 30, 2015 • 9min

Seasonal Hiring Key to Lorna Jane's Holiday Strategy

In episode 14 of Total Retail Talks, we feature a conversation with Jennifer Farrelly, director of human resources at Lorna Jane, a women's activewear brand. With the holiday shopping season quickly approaching, retailers’ stores and websites will begin to see an uptick in traffic. To help accommodate this increase in demand, many companies hire extra…
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Nov 23, 2015 • 10min

New E-Commerce Site Picture-Perfect for overstockArt.com

Last month, overstockArt.com launched a new e-commerce site to replace the online retailer's 12-year old flagship online store. In episode 13 of Total Retail Talks, Amitai Sasson, vice president of marketing and development at overstockArt.com, discusses how the brand is leveraging its new site to better engage consumers and sell its products.
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Nov 16, 2015 • 6min

Omnichannel Key to Ritani's Holiday Plans

The fourth quarter is an especially busy time of the year for fine jewelry retailer Ritani. In episode 12 of Total Retail Talks, Brian Watkins, president of Ritani, discusses how the retailer is trying to better meet the needs of today's omnichannel shoppers, as well as what it's doing to prepare for the holiday rush.
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Nov 9, 2015 • 6min

Personalization Key to BuySeasons E-Commerce Success

In episode 11 of Total Retail Talks, Eric Kirkhofer, chief operating officer of BuySeasons, the parent company of leading online retail brands BuyCostumes, Costume Express, and Birthday Express, discusses how the brands are leveraging personalization to improve the online shopping experience and drive sales.
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Nov 2, 2015 • 7min

The Rise of Social Commerce

In episode 10 of Total Retail Talks, Total Retail's Executive Editor Joe Keenan interviews Rob Garf, vice president of industry insights and strategy at Demandware, an enterprise, cloud-based commerce platform provider, on the impact Twitter's "Buy" button will have on retailers’ operations, as well as consumers’ growing acceptance of social commerce.
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Oct 26, 2015 • 7min

Lionel Trains Chugging Into E-Commerce Prosperity

Lionel, the iconic model train maker, recently launched two e-commerce websites — Lionel Trains, Lionel Racing — on NetSuite's SuiteCommerce platform. In episode nine of Total Retail Talks, Rick Gemereth, chief information officer and senior vice president of Lionel NASCAR Collectables, discusses the benefits of being on a cloud-based e-commerce platform and how it's impacted…
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Oct 20, 2015 • 16min

Stance Socks Talks About its Collaboration With Rihanna

In episode eight of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Andrew Spencer, director of technology for Stance Socks, about the company's recent partnership with Rihanna, its 2015 holiday marketing strategy and future collaborations.

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