Total Retail Talks

Total Retail
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Aug 15, 2016 • 11min

How Amazon Prices Fashion

In episode 48 of Total Retail Talks, Mabel McLean, director of Amazon IQ at L2, a member-based business intelligence firm that benchmarks digital trends, discusses the key findings of L2's most recent fashion digital survey, “Amazon: Fashion Pricing Insight Report," including how aggressive Amazon’s dynamic pricing algorithm is relative to third-party discounting, how frequently Amazon changes the…
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Aug 8, 2016 • 11min

Mobile's Impact on Back-to-School Shopping

In episode 47 of Total Retail Talks, Pat Dermody, president of Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers, discusses the key findings to emerge from the company's third annual "Back-to-School Mobile Shopper Report."
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Aug 1, 2016 • 15min

The Story Behind Sweetwater Sound

In episode 46 of Total Retail Talks, Chuck Surack, founder and CEO of Sweetwater Sound, the nation's largest online music retailer, discusses how the brand has grown from humble beginnings to a leader in its space. Hint: treating its customers and employees the right way has a lot to do with it.
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Jul 25, 2016 • 20min

Creative Tool Helps New York & Company Drive Engagement, Revenues

Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…
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Jul 18, 2016 • 31min

Lowe's Director of Innovation Talks About Google Partnership

When we think of Lowe's, we think of a retailer on top of its game. From its partnership with Google Tango to bring augmented reality to consumers to a seamless social strategy, Lowe's epitomizes what an omnichannel retailer looks like. In episode 44 of Total Retail Talks,Melissa Campanelli, editor-in-chief of Total Retail, talks with Kyle…
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Jul 11, 2016 • 13min

Frank + Oak's Strategy for Selling Womenswear

Frank + Oak made its reputation as a retailer of men's apparel, accessories and shoes, first selling online, then adding brick-and-mortar stores. The company is about to undertake another evolution as it prepares to sell womenswear. In episode 43 of Total Retail Talks, Eric Alper, chief marketing officer at Frank + Oak, discusses the company's…
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Jul 5, 2016 • 18min

The Reasons Behind Shop.com's Growth

Online marketplaces are growing in popularity with shoppers and, therefore, so too are the number of marketplaces available. Shop.com is just one of the beneficiaries of consumers’ increasing penchant for shopping online. The marketplace features over 40 million products across virtually all product categories, and services over 200 markets. In episode 42 of Total Retail…
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Jun 27, 2016 • 10min

Mobile, Payment Options Help Threadless Grow

Threadless, an online retailer of T-shirts, art prints, home decor items and more featuring the designs of its global artist community, is always looking for ways to improve the shopping experience for its customers, which in turn benefits the business. In episode 41 of Total Retail Talks, Jake Nickell, founder and CEO of Threadless, talks…
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Jun 20, 2016 • 8min

Fulfillment Platform Helps Build.com Improve Delivery Experience

In episode 40 of Total Retail Talks, Marshal Downey, director of direct marketing at Build.com, discusses how an intelligent fulfillment platform is helping the online home improvement retailer better meet the demands of its customers for a seamless, fast delivery experience.
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Jun 13, 2016 • 11min

Mobile a Bright Spot for Lighting New York

In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…

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