Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

If content is king then video is the Emperor. Many of us will admit that video is probably the most important media online but for most of us it’s just really scary.  Those of us who procrastinate with video think we have good reasons. The sound’s just not good enough, poor lighting, waiting for a new camera. That’s all before we even start thinking about the emotional reasons it’s difficult. This week my guest is Brian Fanzo and he’s probably one of the most prolific content marketers on the Planet and he’s going help you - and me ‘Press the Damn Button.’ If the thought of video marketing leaves you in a cold sweat then this is the episode for you.About Brian FanzoBrian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology.Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Your business is only as good as your ability to connect your value with the people who need that value.  Yes - we’re talking about selling. This week on the show I’m joined by sales trainer to the stars , Victoria Fleming. Victoria walks us through a few things we can all do to instantly raise our sales game.   About VictoriaVictoria is an energetic speaker, maverick sales consultant and Fellow of the Institute of Sales Managers. Drawing on years of experience delivering against multi million pound targets from the top of high turnover organisations, she now offers innovative sales approaches that deliver tangible results to Sales Leaders and Entrepreneurs. As an expert trainer she has trained sales teams for world-renowned global corporations, including retail giants, membership organisations, and major technology companies - both internationally and here in the UK.With a specialist interest in supporting entrepreneurs she loves to burst open the secrets she has learned, but more importantly, helps people to love to sell and to take pride in their selling. No double-glazing-double-talk, no Apprentice-style bluster. She also enjoys wearing fabulous shoes, drinking coffee and pirate jokes! Victoria's Website : http://bit.ly/ProductsandPackaging

Personal branding is really important for the online entrepreneur. Maintaining your visibility, letting people know who you are and what you do are foundational to any kind of business success. In this episode I’m joined again by Lauren Davis. Lauren was a guest about a year ago and is the winner of the most downloaded episode of 2019. Lauren is my go to Instagram advisor and in this episode she breaks down exactly what you need to do to make Instagram start working for you.Laurens website : https://laurendaviscreative.com/Lauren is on Instagram @ldaviscreative---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Amy Caiger, a brand and marketing strategist, discusses the importance of picking a niche and how it can lead to clearer marketing and customer connection. They explore challenges like imposter syndrome and comparison. They also discuss various methods of finding work and their marketing strategies for 2020, including focusing on Instagram.

There are a lot of things you can do to build your business online. Virtual summits, email marketing, live streaming, podcasting, write a book or a youtube channel. If you try and do it all - you’ll be bad at it all. This week on the podcast my guest is David Bain - and over the last fifteen years, he’s done it all and got good at it.In this episode, he shares his journey and his perspective on how you can build skills in one platform which logically leads to the next and over time, allows you to do much more, much better.David's website : marketingnowbook.com---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

At the very heart of digital marketing is content and for a lot people this presents a challenge.  We might be very good at our technical or creative niche but without consistently creating our own new content it’s going to be hard for us to build the kind of audience we need to stand out and really build a business we love, full of options and choice.This week my guest is Helen Pollock who runs the content doc. Helen’s business is all about helping people like you and me get our content mojo back on. About Helen PollockHelen Pollock is an Amazon-bestselling ghostwriter, non-fiction book coach and business content specialist. Working as The Content Doc these days, Helen’s been writing professionally for around two decades during a career in Marketing and, mostly, PR. Having worked for organisations as diverse as Aston Martin, The Royal Shakespeare Company, computer games companies and Plumb Center, Helen’s passion is writing lively and engaging copy about…well…just about anything. Now, Helen has transitioned to helping business people to write better. She ghostwrites business books and also content like blog posts and articles. Coaching people to write better copy, from a blog post to a book, is something Helen is incredibly committed to. She believes that everyone can become a better writer and that creating a simple framework for content creation is the key to great business writing. If Helen had to sum herself up in three words, they would be as follows: writer, feeder, fighter. Ask her about that!Here’s the link to the Content Structure Buster mini-course landing page:https://thecontentdoc.com/go/the-lead-engine-podcast/Here’s the link to the I Just Don’t Know Where To Start e-book:https://thecontentdoc.com/go/get-your-non-fiction-book-written/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

This week my guest is Tom Kulzer. Tom founded Aweber at the age of 21 and in this episode he shares his story from 90’s email marketing pioneer right through to the current day. He literally invented the email autoresponder and I think he might be a better snowboarder than me. Both of those are things you might love - or hate. Frankly - I love them both.About Tom KulzerTom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organisation that has enabled over one million customers to grow their businesses, all without public or venture funding. Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realised sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalised follow up emails to prospects, sales associates had additional time to spend pursuing new prospects. Tom's website : aweber.com---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Ka Kei Ho wanted to build a business he could scale with his girlfriend and Kapa99 was born. There are lots of ways to grow any business and Ka Kei chose not to grow his the same way as everyone else.About Ka Kei HoKa Kei Ho is the founder of Kapa99 which offers unlimited graphic design help with a free 15 day trial. He considers himself an Entrepreneur all day and his goal is to help other entrepreneurs and agencies find time for more important things than day to day graphic design tasks, his focus at Kapa99 is to save time, money and frustration to his clients every single day.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

BizPaul, aka Paul Ince runs a digital agency called Like Mind Media - and yeah - they’re pretty good. But that’s not what makes Paul stand out.  Paul and his agency decided to market their own business a little differently, hosting a marketing conference which put them at the centre of a network which now drives virtually all their new business. Pauls website : https://www.likemind.media/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.e

Sagi Schreiber is a designer and entrepreneur based in Israel who has embraced the concept of multiple streams of revenue.  Where most designers are satisfied by trading time for money Sagi runs events, an online community, online courses and in person consulting and workshops alongside his high end design services. Sagi is an impressive guy who I loved meeting. I hope you love him too.Sagi's website : http://sagishrieber.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.