Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.

One person's spam is another's valued communication. It might not be sexy but the truth is email sells more than any other marketing tactic. It's not whether you should use email marketing but *how* you use it that matters.In this week's video, I explore why and more importantly *how* every small business ( and large ones for that matter ) should use email marketing.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Positioning yourself as a market leading expert might sound ambitious or self aggrandising but if you're in business and this isn't your goal then you might want to think about why not. Understanding your value and know who needs that value the most is the foundation of business. When you are your business trying to understanding your value can throw up all kinds of issues.This week my guest is Jen Hall and Jen's business is centred around helping business owners position themselves as market leading experts.Jen's website : www.jen-hall.com--Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

For most people work is just that - it's work. For a few lucky people it's much more than that. They've found a calling or a vocation. People are motivated by very different things but for me the idea of calling or vocation has always been very strongly present. I want what I do with my time and labours to have meaning in the world.This calling isn't something you just find one day and simply snap into. It takes time and effort to reveal. This week my guest is Jeff Goins. Jeff is an author and entrepreneur and his books 'The Art of Work' and 'Real Artists Don't Starve' have both had a big impact on my personal philosophy.Not only does Jeff write great books about things which really matter to me, he's also a great digital entrepreneur and he's going to share exactly how his business works on the back end - it's a real treat.About JeffJeff Goins is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter.com is visited by millions of people every year, and his work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, Psychology Today, Business Insider, The Huffington Post, Time, and hundreds of other publications. Through his online courses, events, and coaching programs, he helps thousands of creatives succeed every year. Jeff lives just outside of Nashville, where he makes the world’s best guacamole.https://goinswriter.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.fm/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

A good blog is the foundation of good content marketing. But for some reason everyone seems to make the so difficult. Investing time in your blog can often seem like a waste of time. But those who know, know.A blog isn't a vanity project. It serves a valuable purpose in your marketing. It's the centre of your content world and provides fuel for social media, email marketing and good search engine performance. Show your business blog a little love and it will, in time love you back a lot more.This week my guest is Rachel Extance and she's an award winning blogger who's going to share her tips and strategies for making your blog a little easier and hopefully motivate you to rekindle some love for your blog.About RachelRachel Extance helps business owners to spot their stories and use them to build their brand. A former journalist, she is an award-winning blogger who provides consultancy on how to get your message across, plan out content marketing, and write material for use online and offline. I'm @RachelExtance on all the socials. Most active on Twitter, Instagram and Facebook. To find out more about her and get tips on how to use stories in your business, go to www.extance.co.uk---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

There are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive.  Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’About Pete Pete Everitt is a digital agency owner and online entrepreneur. He has recently launched SEOHive – a white label SEO Service dedicated to helping agency owners create stability in their businesses by delivering high-quality SEO retainers to their clients. Pete worked for more than a decade "in" and "on" design and marketing agencies in the UK and around the world, and learned that all agencies essentially have the same two problems – demonstrating results and keeping momentum.As external influences affect our businesses, the feast and famine cycle of project work can cripple businesses and relationships. Addressing this issue is at the heart of SEOHive that not only delivers results, but also provides the training and resources necessary for agency partners to create, sell and manage SEO clients, whilst SEOHive takes care of the delivery.http://www.seohive.co.uk/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Getting stuck in business is more common than you’d think. Businesses peak or plateau, people get stuck in roles and don’t progress. People small goals are achieved and new ones aren’t set.This week my guest is Beverly Sherratt and her area of focus is helping people feel at home in their work and less stressed about high performance. Who doesn’t need more of that.---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Are you struggling to break through online? Feeling like you’re posting content regularly but nobody is listening? It’s a very common experience. Some try to fix this by turning to quantity, turning to social media planners and posting about international pancake day and so on. Volume isn’t the answer. Some try creating complicated or clever content - but that doesn’t work either.In this episode Pascal Fintoni share the three qualities all great content marketers have in common. It’s a very simple lesson which could quickly change your results. I loved speaking to Pascal and I know you’re going to love listening to him.About PascalPascal Fintoni is a professional trainer and speaker with over 25 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to guide business owners on how to take back control of their digital communications and become the most trusted brand in their chosen markets.Pascal's website : https://pascalfintoni.com/channel/the-content-marketing-studio/ ---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Personal branding is often badly misunderstood or taken out of context.  Similarly, people think of influencers as driving fancy cars and getting freebies. If that’s your perception then you’re probably missing out.Andy Storch is what I’d call a nano influencer or micro famous. He’s very visible online and to a very small audience he’s a strong authority and his business reflects that and in this episode he’s going to unpack it all for you.Andy's website : https://www.andystorch.com/---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Online communities are nothing new but, but if that online community is at the heart of your business then you need to look after your people. The fact is, if you’ve built a strong following and you provide a community for them, you’re probably going to be a busy person already. You wouldn’t invite people to dinner and then not look after them and smart people know that a strong online community needs a strong community manager.This week’s guest is Diana Tower and she lives and breaths hiring and supporting killer community managers.About DianaShe has advised and worked with top entrepreneurs like New York Times bestselling author Ramit Sethi, Media & PR Specialist Selena Soo, and Carrie Green, the founder of the Female Entrepreneur Association.  Diana has shared her strategic insights from the stage of Retain Live 2019, hosted workshops for Digital Marketer and Teachable, and has been featured in major publications & podcasts such as Forbes, Growth Lab, Super Fast Business podcast, Active Campaign and more.Diana's webiste : https://www.dianatower.com

This week my guest is Faye Morgan. Faye’s business is all about helping business owners break out the limitations of referrals and build funnels on Facebook and Instagram which reliably drive new business. This episode was a treat for me and I hope you like it too.About FayeAn experienced Social Media Marketer specialising in building Messenger bots & Facebook/Instagram ads. Anyone can run Facebook ads, but producing a highly-targeted, well-designed creative campaign with impact is a skill – and that’s the expertise I bring. Adding a chatbot brings another level to help achieve maximum ROI. Alongside my agency, I also run an online digital course to enable your business to thrive on Instagram and a membership to supercharge your endeavours on Facebook and Instagram both organic and paid. Faye's website : 365daysocial.com---Visit the show website at www.amplifyme.fmFollow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.m/insidersPlease take a second to rate this show in iTunes. ❤ It will mean a lot to me.