The Room Podcast

In The Room with Ash Rust, Managing Partner at Sterling Road. Since moving to Silicon Valley in 2008, Ash Rust has become an experienced mentor to startup founders and funders. Ash realized that he didn't like the traditional Silicon Valley approach of meeting someone for a small amount of time before making a decision on a large check, as fast as possible, because “that's the cool thing to do.” Instead, he chooses to spend a lot of time with founders early on to build an organic and more valuable relationship. This allows a better perspective on how Ash can properly assist the project. This episode includes insights on making an enterprise sale as an early or first-time founder, the right time to implement a sales team and who should be on it, and the current and future impacts of developing technologies on enterprise sales. For The Room Podcast in your inbox every week, subscribe to our newsletter. 3:57 - What interested Ash about becoming a founder and sales coach?7:48 - What is important when making your first enterprise sale?11:38 - When is the right time to bring a dedicated sales person to your team?13:41 - How do you balance asking for a sale while managing an overcritical internal mindset?17:00 - How has the landscape changed over time for making a sale?18:44 - As technology continues to develop, what will the future of optimizing the sales funnel look like?21:36 - What are some indicators or metrics of sales success?24:51 - Are there any overlooked tips in mastering enterprise sales?26:04 - Who is a woman in Ash’s life that had a profound impact on him and his career? Be the first to know when new episodes drop - Receive Our Newsletter Season 5 of The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley. WX Productions

In The Room with Kelly Graziadei and Joanna Lee Shevelenko, General Partners of F7. For this episode of The Room, we chat with the women who lead the investments and operations of F7. F7 is a seed investment fund, composed of seven senior female operators. With their combined 16 years at Facebook, Kelly and Joanna explain what they learned from their time there and how they want to use their experience, relationships, and capital to make a difference. Kelly and Joanna manage F7 because they see a huge issue with the number of women that have “a seat at the table” in the investment industry and they want to encourage more women to be founders. This conversation describes some of the barriers to entry as a woman in the investment world and the importance of giving everyone an equal starting place in the industry. Plus, Kelly and Joanna reveal some common mistakes that new founders make and explain how the women of F7 can be beneficial at any stage in the startup process. For The Room Podcast in your inbox every week, subscribe to our newsletter. 3:55 - Joanna left Facebook after 9 years to pursue F7, how did her time there shape her career?5:57 - How did Kelly get involved with VCs, and why did she see the need for F7?7:32 - How did Kelly first make the transition into Venture? What was the aha moment that venture was next for her career?12:02 - What is the initial mission and investment thesis of F7?13:55 - What stage in a startup is the right time to call F7?16:43 - What are the barriers to entry on founding a fund and what was the process like for Joanna, both tactically and emotionally?18:17 - What are some common mistakes that founders make?19:55 - What are some tips for a founder whose idea is not clicking and may need to start thinking outside the box?21:58 - What are some examples of a really good executor and what are things to look for when hiring executors into your business?22:52 - Who is a company in F7’s portfolio that has really knocked their socks off based on their execution?24:15 - Where does Kelly see the investment industry in 10 years? 26:19 - Who is a woman in Kelly’s life that has had a profound impact on her?25:58 - Who is a woman in Joanna’s life that has had a profound impact on her? Be the first to know when new episodes drop - Receive Our Newsletter Season 5 of The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley. WX Productions

In The Room with Faye Keegan, Co-Founder, and CEO of Dipsea. Consumers are leaning more and more into audio as their primary medium for receiving content. Faye describes how Dipsea is the first of its kind by using the new consumer love of personal audio to empower women. “Sexy audio stories and intimate wellness sessions to help you find joy and confidence in and out of the bedroom.” This episode covers concepts such as good practices when partnering on a startup with a friend, the current state of audio platforms creators, and advice for fundraising in a non-traditional space. Bonus in time for Valentine's Day, Faye explains why it’s so important to sexually empower women and create a safer environment for sexual education. USE CODE: “THEROOM” on Dipsea's Website to get a free 30-day subscription to Dipsea and have access to over 500 stories, hot & heavy content, dreamy bedtime stories, wellness sessions, and an ad-free experience. Plus, you can cancel at any time. For The Room Podcast in your inbox every week, subscribe to our newsletter. 0:08 - Where did Faye grow up and did she always want to be a founder? 1:06 - What did Faye think of her time at Bridgewater and how did it affect her leadership style?2:06 - What was a lesson that Faye learned at Bridgewater that she has taken with her into the Dipsea culture? 3:16 - What inspired Faye’s career shift from investing to software engineering?4:40 - What was the initial a-ha moment that sparked the creation of Dipsea?6:19 - How did Faye meet Gina?6:54 - What is Dipsea’s core product?7:41 - How was the fundraising journey for Faye? Who wrote the first check?9:08 - What advice would Faye give founders who are just starting to think through an idea with a friend?11:19 - What was the process like finding a product-market fit for this unconventional user experience? 13:09 - Has there been any issues marketing these sensitive subjects?15:25 - How does Dipsea utilize their ability to empower women? 18:00 - How does Dipsea feel about the future of audio platforms and audio creators? 19:10 - What is Faye’s take on social audio platforms?19:42 - What things can people get excited about for the future of Dipsea?20:20 - What’s next for Faye?20:52 - Who is a woman in Faye’s life that has had a profound impact on her and her career? Be the first to know when new episodes drop - Receive Our Newsletter Season 5 of The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley. WX Productions

In The Room with Graham Fortgang, Founder of MatchaBar. Season 5 continues with Graham Fortgang, co-founder, and CEO of MatchaBar. Graham runs MatchaBar alongside his brother, Max, whom he’s worked with for over 7 years. We asked Graham why he and Max fell in love with matcha and, to break down their mission of bringing matcha to the mainstream whether through grocery stores, online shipping, or wholesale offerings. From guerrilla marketing in the busiest grocery stores to flying to Japan to study the origins of matcha, Graham has dedicated his life to his cause of bringing more attention to the benefits of matcha over your regular caffeinated drink. This week’s episode explores insights and themes such as the thousand-year-old origins of matcha, the power of hustle in building a business, and tactical tips on being an omnichannel retailer in 2022. Let’s open the door. For The Room Podcast in your inbox every week, subscribe to our newsletter. 4:29 - What was Graham doing before MatchaBar?6:40 - What made Graham and his brother, Max, decide to take MatchaBar seriously?9:51 - What was it like owning and operating cafés?11:53 - How did guerrilla marketing become an integral part of the MatchaBar brand?13:08 - How did it benefit Graham to study the history of matcha?16:00 - Who were the early suppliers of matcha to MatchaBar?18:02 - How was the transition from real cafés to a CPG brand?20:37 - Who was the first retail partner that believed in MatchBar?22:30 -What brought the decision to capitalize MatchaBar?24:14 - What has been the added value of having household name celebrities as endorsers?25:14 - What is Graham’s favorite matcha drink?26:33 - Why direct to consumer has been successful for MatchaBar and how the company has incorporated E-Commerce?23:44 - What advice does Graham have for another founder planning to rebrand their business?30:10 - Graham discusses how customers are the most sensitive they’ve ever been.31:10 - Who is in Graham’s D2C tech stack?32:22 - What is the next tool or platform that will help brands connect with their customers?35:02 - Where does Graham think this current movement for brand and product transparency is going next?37:05 - What are other trends to look out for in the CPG category?38:19 - What is Graham looking forward to next in his life and career?39:35 - Who is a woman in Graham’s life that had a profound impact on him? Be the first to know when new episodes drop - Receive Our Newsletter Season 5 of The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley. WX Productions

In The Room with Jeremy Cai, Founder, and CEO of Italic. We start off season 5 of The Room with Jeremy Cai, the Founder and CEO of Italic. Jeremy and Italic are changing what it means to be a manufacturer by connecting directly to customers and consumers, breaking from the traditional path of utilizing a middle-man distributor. Jeremy details the evolution of Italic, expanding on the changes they’ve made to the business model. Plus, we ask him about the future of the E-Commerce space and any predictions he may have. For The Room Podcast in your inbox every week, subscribe to our newsletter. 3:21 - Who is Jeremy Cai and how has his family background influenced his interests?4:42 - Jeremy compares what he learned from his time as a Theil Fellow to his time running his two subsequent startups.8:02 - What inspired the start of Italic? 12:37 - Who was the first manufacturer to sign up with Italic? 15:41 - What was the first product Italic sold and how did Italic get consumers to join?18:01 - What is the design process of Italic’s product offering?22:45 - Was getting a VC the first step in getting Italic off the ground? 23:18 - Who was the first Venture that said yes to supporting Italic? 24:48 - What led Italic to step away from their original mandatory membership model?27:11 - What does Jeremy think the next innovation in E-Commerce is?30:24 - Italic is not a brand but, they can create an experience.32:56 - What is Jeremy’s favorite product on Italic?33:51 - How has the current supply chain crisis affected Italic?35:14 - What advice would Jeremy give to a new E-Commerce startup founder?36:30 - What’s new for Jeremy in 2022?38:29 - Who is a woman that has impacted Jeremy? Be the first to know when new episodes drop - Receive Our Newsletter Season 5 of The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley. WX Productions

Welcome to the last episode of our four-part mini-series Movers & Shakers! This week, Madison and Claudia sit down with Ryan Mundy, Founder & CEO of Alkeme Health. Any football fans? You may also recognize Ryan as the Super Bowl-winning safety for the Pittsburgh Steelers. After eight seasons in the NFL and playing across three teams, Ryan retired at age 31 and embarked on a self-discovery journey to find his identity outside of football. This led him to spend time both on the investing side at Techlete Ventures and starting his first company SWZLE, a sustainable CPG brand. That year, Ryan and his family faced an unfortunate number of personal health crises, ultimately shedding light on healthcare inequalities that millions of Black Americans must face. From this personal experience came Alkeme Health, a digital health platform that features content from black practitioners and respected experts in wellness, including psychology and mindfulness to tackle the issues that are historically unaddressed by health tech, such as intergenerational trauma, systemic racism, anxiety and microaggressions. The platform is set to launch in January 2022. This week’s episode of The Room Podcast explores insights and themes such as endurance on and off the field, building an ecosystem of culturally competent care, and healthcare's future in America. Let's open the door. Movers & Shakers is proudly sponsored by our friends at Silicon Valley Bank and Cooley.

Welcome back to The Room- today’s conversation is another installment in our mini-series, Movers & Shakers where we sit down with early-stage entrepreneurs to hear about their stories. Today we sit down with Paige Finn Doherty, Founding Partner of Behind Genius Ventures. Behind Genius Ventures is an early-stage fund investing in product-led growth companies and play at the pre-seed/seed stage. They are backed by Bain Capital Ventures, Tribe Capital, Bonfire Ventures, and others. Behind Genius focuses on API-first products, wellness, creator economy, and dev tools. Paige is also the author of Seed to Harvest: A Simple Explanation of Venture Capital. Today we chat about her passions, how she got into venture, and her take on future tech trends. Let’s open the door.

In today’s episode, Claudia and Madison sit down with Gaby Goldberg, an investor at The Chernin Group. A self-proclaimed Gen Zer, Gaby natively understands the creator and gamer economies. Through a self-discovery semester off from Stanford, where she spent time working at a startup in Tel Aviv, Gaby fell in love with venture capital. Through Twitter, she landed her first job in VC at Chapter One. After this experience, she found herself at Bessemer before recently joining The Chernin Group to focus on the evolving space of crypto. Today's episode explores insights and themes including navigating early career milestones, the concept of modern friends, and the future of Web 3. Let’s open the door.

Before the launch of season 5 of The Room Podcast, we are so excited to introduce a four-part mini-series: Movers & Shakers, where Madison and Claudia sit down with early-stage entrepreneurs and influencers to hear their stories. In this week’s episode and series launch, we sit down with Madison Campbell, Co-Founder and CEO of Leda Health, a health and wellness startup turning the conversation around sexual assault into actionable change lead. A company created for survivors by survivors, Leda Health provides the care and resources needed for a full recovery and works towards bettering the many systemic shortcomings surrounding sexual assault services. We chat with Madison on her journey to founding Leda Health and her mission and vision for the future of healthcare and wellness. Let’s open the door.

As we recently wrapped on Season 4 of The Room Podcast, Madison and Claudia take a trip down memory lane to look back on our past two seasons. Over the past year, we’ve had the most amazing guests come to join us in The Room to share their inspiring stories. Take a look back on some of our key themes and insights from the past two seasons. Thank you so much for joining us for four seasons now! We have so much more in store, but for now, let’s take a look back and open the door.