

The Room Podcast
Claudia Laurie and Madison McIlwain
Welcome to the Room. A series interviewing your favorite tech founders and funders. Our guests were in the room where it happened and they’re sharing their stories.
Episodes
Mentioned books

Oct 5, 2021 • 44min
S4E8: Andy Ruben of Trove on empowering and rethinking sustainable consumption
In the Season 4 finale of The Room Podcast, Madison and Claudia sit down with Andy Ruben, Founder and CEO of Trove, an end-to-end technology and supply chain platform, unlocking second-hand shopping for your favorite brands. Before founding Trove, Andy served on the senior leadership team at Walmart, including the role of Chief Sustainability Officer. A big congratulations to Trove who recently announced their $77.5M Series D funding. With the resale and e-commerce space expected to hit $64B in annual sales by 2028, Trove is at the forefront of enabling top-tier brands like Patagonia, REI, and Lululemon to capture this rapidly growing market.
This week’s episode covers key themes such as how we empower sustainable consumption, the art of the reframe, and building a business in a supply-constrained market. Let’s open the door.
Season 4 is sponsored by our friends at Silicon Valley Bank and Cooley.
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Sep 28, 2021 • 42min
S4E7: Katie Warner Johnson of Carbon38 on the artistry of entrepreneurship and disrupting the activewear industry
In The Room with Katie Warner Johnson
This week on The Room Podcast, we are excited to share our conversation with Katie Warner Johnson, Founder and CEO of Carbon38. Carbon38 is one of the leading activewear e-commerce platforms, carrying brands like Beyond Yoga, Isabel Marant, Adidas by Stella McCartney and their own line. Katie's journey to disrupting the activewear industry started early on as a professional dancer from childhood and later, a Physique 57 fitness instructor. After years of being immersed in the health and fitness world, Katie realized that the sports bras and leggings that were being sold were just not meeting the needs of women. She decided to move to Los Angeles and build a business that provided fashion-forward activewear designed by women, for women.
In this episode, Katie talks about the relationship between being a performer and an entrepreneur, serving the needs of her customer, The Boss, empowering women with women-led brands, and the future of activewear.
Season 4 is sponsored by our friends at Silicon Valley Bank and Cooley.

Sep 21, 2021 • 40min
S4E6: Sashee Chandran of Tea Drops on disrupting CPG, the power of grit, and sustainability
In The Room with Sashee Chandran
In this week’s episode of The Room Podcast with co-hosts Madison and Claudia, they are joined by Sashee Chandran, CEO, and Founder of Tea Drops. Founded in 2015, Tea Drops are organic, ground leaf teas pressed into fun shapes that dissolve in water. Think of a bath bomb, but tea! Using 15% less waste than traditional tea bags, Tea Drops provides an environmentally friendly, convenient, and high-quality tea experience. Tea Drops are now sold in nearly 2000 store retailers around the United States.
This week’s key themes include what it's like to start and fund a venture-backed business in the CPG space, the importance of passion and grit, and the future for D2C. Let’s open the door.
Season 4 of The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley.

Sep 14, 2021 • 29min
S4E5: Startup Banking 101 with Vera Shokina of SVB
In The Room with Vera Shokina
In this week’s episode of The Room Podcast, Madison and Claudia take a break from chatting with their typical founder or funder to cover a core need of every startup and fund: their bank. They are joined by Vera Shokina, Managing Director at Silicon Valley Bank where she covers U.S. banking and early stage international banking, helping VC funds and startups with all of their banking needs. From the founding moment of SVB, the bank has been focused on early stage technology companies and venture capital funds.
Vera walks us through the top tips for founders looking to establish a banking relationship, the process of getting a debt line, and how a bank like SVB helps out with remote work. Let’s open the door.
Season 4 is sponsored by our friends at SVB and Cooley. The episode is now live on all podcast streaming platforms, including Apple Podcasts and Spotify.

Sep 7, 2021 • 31min
S4E4: Danielle Cohen-Shohet on the future of beauty and disrupting tech for hyper-local businesses
Welcome to another episode of The Room Podcast! In this week’s episode, co-hosts Madison and Claudia chat with Danielle Cohen-Shohet, Co-Founder and CEO of GlossGenius. Danielle, a freelance hobbyist makeup artist, started GlossGenius when she knew that there had to be a better way to manage a business and engage with clients. From scheduling to booking and payments, GlossGenius meaningfully helps freelancers and small businesses in US salon and studio spaces.
In this episode, Danielle talks about building for a specific need and passion, developing a tech platform for hyper-local businesses, and where the beauty industry is going next. Let's open the door.
Season 4 of The Room Podcast is sponsored by our friends at SVB and Cooley. This episode is now live on all podcast streaming platforms, including Apple Podcasts and Spotify.

Aug 30, 2021 • 29min
S4E3: Katherine Salisbury of Qapital on Disrupting Personal Finance
In this week’s episode of The Room Podcast, Madison and Claudia sit down with Katherine Salisbury, Co-Founder and Co-CEO of Qapital, a mobile banking app designed to help incentivize people to save smarter. Qapital’s Chief Behavioral Economist Dan Ariely leverages science to propel people into better money habits. Since its inception in 2015, Qapital has helped millions of users collectively save over $2 billion.
This week’s key themes include navigating raising venture capital with an untraditional background, co-founding your business with your significant other, and when to make your product a paid product in the world of free. Let’s open the door.
Season 4 is sponsored by our friends at SVB and Cooley.
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Key Theme 1: Navigating raising venture capital with an untraditional background
After graduating from Cornell Law, Katherine started her career as a lawyer in New York City before moving to Europe to found and run a sports management company focused on soccer. Without a background in FinTech, Katherine advises founders to just show up and put in the time and energy. It’s a learning curve to work out all the kinks, but you have to be willing to try, be embarrassed, and mess up.
Key Theme 2: Co-founding your business with your significant other
Co-founding Qapital with her significant other George Friedman, Katherine gives some tips on how to balance personal and work life. She says it’s sometimes easier to be on the same rollercoaster with a significant other as they share compassion for one another whether it be through the good or bad moments. Katherine also emphasises the importance of turning it off and knowing when to put work aside for the day.
Key Theme 3: When to make your product a paid product in the world of free
When deciding the pricing scheme for her product, Katherine and her team went to several pricing experts and ended up developing a lasting partnership with Simon Kucher. They tested different options out and were able to back up Katherine’s initial intuitions with detailed research.
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Thank you so much for tuning into another week of The Room Podcast. Join us on Clubhouse on Wednesday, Sept. 1 at 1:30PM PST to hear directly from Katherine! New episodes launch every Tuesday at 7AM PST.

Aug 23, 2021 • 32min
S4E2: Sydney Sykes of BLCK VC on transforming VC and building diverse communities for future founders & funders
In this week’s episode of The Room Podcast, Madison and Claudia sit down with Sydney Sykes, Co-Founder and Co-CEO of BLCK VC. Founded in 2018, BLCK VC empowers and advances black venture investors by providing a focus community built for and by black venture investors. Out of Harvard undergrad, Sydney joined New Enterprise Associates as an investment analyst before moving on to e-commerce planning with Dolls Kill. Today, Sydney is also studying at Stanford GSB for her MBA.
This week’s key themes and insights include solving the problems you see in the world, the future of direct-to-consumer investing, and the integral role of a unique perspective and driving innovation. Let’s open the door.
Season 4 of The Room Podcast is sponsored by our friends at SVB and Cooley. Learn more about SVB’s Access to Innovation initiative here.
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Key Theme 1: Solving the problems you see in the world
Blck VC is evidence that you have the ability to solve the problems you see in the world. Sydney took her lived experience and passion for building a better tomorrow into action. This passion to unlock more equity in who’s represented in venture led her to create her non-profit. Whether you’re thinking of starting a non-profit or a for-profit business that solves something you deeply believe should change; Sydney reminds us that you are empowered to build for that future.
Key Theme 2: Direct-to-consumer Brands and their Evolution
Having spent time in operations at Dolls Kill, a venture-backed DTC brand, Sydney has unique insights into the future of e-commerce. As an investor, Sydney is compelled by brands who are taking a more differentiated approach to finding and cultivating community with their customers. She specifically is interested if they’re providing a product or service that no one else is offering. Two driving questions Sydney shared when it comes to investing in DTC are What's different about what I'm building? Why is this going to take off in a way that works for venture capital?
Key Theme 3: The integral role of a unique perspective and driving innovation
Sydney believes the venture capital industry’s growth is dependent on unique perspectives and new ideas.
“If a venture capital firm continues to have the same perspectives for long periods of time, or doesn't bring in new networks or doesn't bring in something that gives them a competitive advantage, that firm will fall behind.”
She gives the example that lack of diversity in a firm leads to a massive ecosystem gap. Without any black investors, firms are missing 15% of consumers as well as the inability to relate to and fully understand some of their founders.
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Thank you to Sydney for joining us in The Room! We will be back next week with a new episode on Tuesday, Aug. 31 at 7AM PST.

Aug 16, 2021 • 49min
S4E1: Kara Goldin of Hint. Accidental entrepreneurship and growing a household CPG brand with the founder of your favorite water.
Welcome to Season 4 of The Room Podcast! We start off this brand new season with Kara Goldin, Co-Founder and CEO of Hint. Hint is known for its healthy fruit-infused flavored water that brands itself as a better alternative to sugar-laden sodas and artificially sweetened drinks. Hint Water in a variety of fun and fruity flavors is found at any local supermarket. Today, Hint has also expanded its product line to sun and body items, including sunscreen and deodorant. Kara’s newest book Undaunted: Overcoming Doubts and Doubters is also available now for purchase.
In this week’s episode, Madison and Claudia chat with Kara on value-driven product development, building and growing a CPG brand, and accidental entrepreneurship by being undaunted. Let’s open the door.

Jun 22, 2021 • 42min
S3E8: Heidi Zak of ThirdLove on fundraising, finding product-market fit, and the future of eCommerce and D2C
In the Season 3 finale of The Room Podcast, Madison and Claudia sit down with Heidi Zak, CEO and Co-Founder of ThirdLove, a multi-generational women's lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and much more. ThirdLove’s products are designed to support women feeling effortlessly comfortable and confident. ThirdLove is also the third largest underwear and bra retailer in the world, which is a true testament to how its unique model truly disrupted how consumers shop for bras and other essentials.
This week’s key themes include what fundraising looks like for non-software businesses, finding product market fit and innovating on distribution, and the future of e-commerce. Let’s open the door.
Season 3 is sponsored by our friends at SVB and Cooley.

Jun 15, 2021 • 43min
S3E7: The Future of Work with Frank Weishaupt of Owl Labs and Roy Hirshland of T3 Advisors
In this week’s episode of The Room Podcast, Madison and Claudia cover a relevant topic as the world begins to re-open and adapt to a life post-pandemic: the future of work. They are joined by two CEOs, Frank Weishaupt and Roy Hirshland, who are both innovating on the new normal as leaders of their companies. Frank is the CEO of Owl Labs, a video collaboration technology company that provides the inclusive meeting experience remote participants need and deserve. Roy is the CEO and Co-Founder of T3 Advisors, a global real estate firm that inspires companies to think more strategically about real estate and their workplace.
We discuss key insights and tactical advice surrounding the future of work, including the hardware and software tools needed to empower a hybrid work culture, leadership’s vital role as reopening brings transition, and multi-generational perspectives on navigating a crisis while empowering employees to thrive at work. Let’s open the door.
Season 3 is sponsored by our friends at SVB and Cooley. The questions today were researched through SVB’s Future of Work Report.


