Streamlined Podcaster: Save Time Podcasting with Systems and Automation

We’ve all had the experience of an over-eager salesperson. The moment they see you, you're marked as a potential sale and you’re immediately asked if you want to buy whatever they’re selling. And even if you walked into the store, expressing some level of interest, it still feels icky.That's kind of what it feels like when you open your podcast with a CTA.  ★ Support this podcast ★

People love bonus content. They love a look behind the scenes. And they love exclusivity.For these reasons, and plenty more, private podcasting is a great way to make money. But what is a private podcast?Put in the clearest terms, a private podcast is one that only certain people can access. Maybe they are students in a class, employees at a company, or members of club.Use CasesWith a private podcast, you can charge for access and give people a private link to your feed. This works super great for memberships where you want to offer bonus episodes or ad-free episodes.But if you’re a coach or consultant, you can include a private podcast as part of your fee. Maybe you send regular affirmations, or even supplementary advice based on your last call.If you teach a course, you can release bonus or additional lessons in a private podcast, or answer student questions in a way that’s easily consumable for them.Where to StartThere are several ways to offer private podcasts, including built-in support through Apple and Spotify. Other more accessible options: Transistor  Hello Audio  Memberful  Patreon Are you interested in starting a private podcast? Let me know, and send along any questions you might have! ★ Support this podcast ★

A few emails ago I told you to stop putting episode numbers in titles because it doesn't entice listeners. It doesn't give them any information about the episode. The same thing goes with starting your descriptions with, "In this episode..." I understand why you'd want to use it, but people looking at podcasts will already know this is an episode. "In this episode" takes up precious space in search engines that could be used for something better...something that is more pertinent to the listener. ★ Support this podcast ★

It feels fitting that Justin Jackson and Jon Buda referenced 37signals in their very first episode of Build Your SaaS because they were “eating their own dog food,” or “dogfooding” their product.They were launching a podcast about building a podcast hosting company, which they were using to host their podcast.What does this have to do with 37signals? They are perhaps the best example of dogfooding in the modern era1.But the podcast became more than just a way for them to dog food their product. It became a chronicle of how they created a new company — a new SaaS. And one in a crowded field to boot.And since building in public is hugely popular, the podcast has benefitted them in a ton of other ways too.Build Your SaaS is really a testament to how beneficial a branded podcast can be to a company.Let’s take a look at why, and what lessons you can take from them.IN THIS EPISODEBuild in public. You never know who’s going to extract value from your story.Cut down on research by picking a topic you already know, or are actively learning.Consider lesser-known, niche-specific promotional channels for your show.Read the article here: https://podcastworkflows.com/transistor-brand-podcast/ ★ Support this podcast ★

Don't you love a good peek behind the curtain?I do. It helps me get a concrete look at how to do things, and by extension, how I can do things. That's why you should do a Behind the Scenes episode.Show your listeners how you built a product, service, or process. Be detailed about it! It will prove that you think through your problems to find good solutions. This is another trust-builder.Bonus idea: Use these episodes to build your list. Maybe do a 2-parter, where listeners get the second part exclusively by joining your email list! Your turn: what's something interesting you've done that would make for a good BTS episode. It can be anything from a blog post you wrote, to a site you launched, or even how you make your podcast! ★ Support this podcast ★

Imagine being told you need to get your wedding, and that’s it. No time. No date. No location. Just, “You need to get to your wedding.”You’d feel kind of stuck, right? Surely there are people who know that information. You’d think it would be part and parcel with, “You need to get to your wedding.”That’s kind of how it feels when someone tells you, “You need to automate.”What should you automate? How should you automate it? How do you know if you can automate it?Well, there are a number of questions you can ask yourself to figure our what you don’t have to do, but the are also categories of tasks to help you figure out if a task is worth automating.Read more here: https://soloautomator.com/how-to-determine-what-to-automate-c4ff99e9413f  ★ Support this podcast ★

Some people don’t like talking about themselves all the time. And that’s perfectly fine. A great way to get content without making it self-centered is by highlighting someone else’s success. That’s why today’s episode is client/customer spotlights.Listeners love content they can relate to. If you can pick a customer or client and highlight how they’ve been able to improve using your product or service, that will be great content for you.Be sure to make the episode about the client, and the audience, and not about you. This can be in the form of a narrated case study, or it can be an interview you do with the client.Check out my more in-depth look at customer spotlights over on the GoWP blog.Your task: think about a client or customer you really delivered for, and why. Then turn it into an episode! ★ Support this podcast ★

When it comes to Podcast sponsorship outreach, you likely will think you need a few weeks lead time. But you probably need a month or more. So today’s tip: Start way before you think you need to.Most brands/sponsors aren’t ready to drop money as soon as you email them, or even within the same week. And bigger brands might have a NET-30 or NET-60 payment schedule for invoices, meaning that money won’t even come in for a while.So don’t start when you see you need sponsors for upcoming episodes. You should have a sort of sales funnel for regular outreach — I’ve had brands decline, then come back in 6-12 months.Oh and a bonus tip: most organizations are setting budgets at the end of the year. I reach out to all previous and potential sponsors in early October to lock up sponsorship for the upcoming year. Put that one on your calendar. ★ Support this podcast ★

Imagine creating not one, not two, but THREE versions of every podcast episode you produce.That’s what Jay Clouse does with Creator Science. See, last year he made the decision to make his podcast “YouTube-first,” which means focusing on video production, then mastering it for audio.If you produce a podcast, you already know that it’s time-consuming. While Christina Nicholson showed us it doesn’t have to take a lot of time for you personally, there’s still a lot that goes into an episode.And Jay is creating a YouTube version, an audio version, and a separate Spotify video version. This is complicated by the fact that Jay’s revenue model varies depending on the platform.But this work isn’t for nothing! As we’ll see, he’s making a few long-term bets about the future of podcast content.👉 IN THIS EPISODEWhy building a relationship with your listeners is crucialHow leveraging new technology can make you tell better storiesThinking outside the box for monetization modelsLeveraging the network effect to grow your podcastRead the article here: https://podcastworkflows.com/podcast-video-storytelling/  ★ Support this podcast ★

Quite often, I see podcasters sharing their podcast episodes and they've titled something like: Episode 12: Jim RodgersWould you click on this if you came across it on social media? Probably not. This doesn't tell you anything about what you'll learn in the episode. Even worse, this does nothing for SEO...most people aren't randomly Googling episode numbers.Stop putting the episode number in your title. Your episodes should be treated as any other searchable content. That means a title that entices people to click through and listen. ★ Support this podcast ★