Some people don’t like talking about themselves all the time. And that’s perfectly fine. A great way to get content without making it self-centered is by highlighting someone else’s success. That’s why today’s episode is client/customer spotlights.
Listeners love content they can relate to. If you can pick a customer or client and highlight how they’ve been able to improve using your product or service, that will be great content for you.
Be sure to make the episode about the client, and the audience, and not about you. This can be in the form of a narrated case study, or it can be an interview you do with the client.
Check out my more in-depth look at customer spotlights over on the GoWP blog.
Your task: think about a client or customer you really delivered for, and why. Then turn it into an episode!
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